This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.
This study covers manufacturing coated or laminated packaging paper and plastic film as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").
The NAICS code for manufacturing coated or laminated packaging paper and plastic film is 322221. It is for this definition that aggregate latent demand estimates are derived. Manufacturing coated or laminated packaging paper and plastic film is specifically defined as follows:
322221 This U.S. industry comprises establishments primarily engaged in performing one or more of the following activities associated with the manufacturing of packaging materials: (1) cutting and coating paper; and (2) cutting and laminating paper with other flexible materials (except plastics to plastics or foil to paper laminates). The products made in this industry are made from purchased sheet materials and may be printed in the same establishment.
322221M Miscellaneous receipts
322221P Primary products
322221S Secondary products
3222211 Single-web paper, coated rolls and sheets, incl. waxed, for flexible packaging
3222213 Multiweb laminated rolls and sheets, incl paper-paper and film-paper
322221SM Secondary products and miscellaneous receipts
32222111 Single_web paper, rolls and sheets, including waxed, for flexible packaging uses
32222131 Paper/paper multiweb laminated rolls and sheets, for flexible packaging uses
32222132 Film/paper multiweb laminated rolls and sheets, for flexible packaging uses
This study covers the world outlook for manufacturing coated or laminated packaging paper and plastic film across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for manufacturing coated or laminated packaging paper and plastic film. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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