The 2022 Report on Manufacturing Electric Vacuum Cleaners and Floor Waxing and Other Household Floorcare Machines: World Market Segmentation by City

The 2022 Report on Manufacturing Electric Vacuum Cleaners and Floor Waxing and Other Household Floorcare Machines: World Market Segmentation by City

  • July 2021 •
  • 526 pages •
  • Report ID: 6124718 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers manufacturing electric vacuum cleaners, electric floor waxing machines, and other household electric floor care machines as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for manufacturing electric vacuum cleaners, electric floor waxing machines, and other household electric floor care machines is 335212. It is for this definition that aggregate latent demand estimates are derived. Manufacturing electric vacuum cleaners, electric floor waxing machines, and other household electric floor care machines is specifically defined as follows:

335212 This U.S. industry comprises establishments primarily engaged in manufacturing electric vacuum cleaners, electric floor waxing machines, and other electric floor care machines typically for household use.

335212M Miscellaneous receipts

335212P Primary products

335212S Secondary products

335212W household vacuum cleaners, parts, and attachments

3352121 Household vacuum cleaners, including parts and attachments

3352122 FLOOR WAXING AND FLOOR POLISHING MACHINES AND PARTS

335212SM Secondary products and miscellaneous receipts

33521211 Household vacuum cleaners, upright_stick type, including parts

33521222 Floor waxing and floor polishing machines and parts

This study covers the world outlook for manufacturing electric vacuum cleaners, electric floor waxing machines, and other household electric floor care machines across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for manufacturing electric vacuum cleaners, electric floor waxing machines, and other household electric floor care machines. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.