The 2022 Report on Men’s and Boys’ Neckwear: World Market Segmentation by City

The 2022 Report on Men’s and Boys’ Neckwear: World Market Segmentation by City

  • July 2021 •
  • 503 pages •
  • Report ID: 6124768 •
  • Format: PDF
This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets. With the advent of a "borderless world", cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2,000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market.

This study covers men’s and boys’ neckwear as defined by the North American Industrial Classification system or NAICS (pronounced "nakes").

The NAICS code for men’s and boys’ neckwear is 3159930. It is for this definition that aggregate latent demand estimates are derived. Men’s and boys’ neckwear is specifically defined as follows:

3159930 MEN’S AND BOYS’ NECKWEAR

31599301 Men’s, juniors’, and little boys’ silk and polyester neckties

31599302 Men’s, juniors’, and little boys’ all other fabrics neckties and other neckwear, including leather neckties and knit or woven mufflers and scarves

3159930111 Woven, all silk neckties

3159930121 Woven, all polyester neckties

3159930231 Neckties made from woven fabrics (including prints), all other fabrics (including blends)

3159930241 All other men’s and boys’ neckwear (including leather neckties and knit or woven mufflers and scarves)

3159930251 Men’s, juniors’, and little boys’ all other fabrics neckties and other neckwear, including leather neckties and knit or woven mufflers and scarves

This study covers the world outlook for men’s and boys’ neckwear across more than 2,000 cities. For the year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the city in question (in millions of U.S. dollars), the percent share the city is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the cities of the world). This study gives, however, Professor Parker’s estimates for the worldwide latent demand, or the P.I.E., for men’s and boys’ neckwear. It also shows how the P.I.E. is divided across the world’s cities. In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.