Greece Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Greece Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • July 2021 •
  • 122 pages •
  • Report ID: 6127215 •
  • Format: PDF
Greece Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

“Greece Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report which provides extensive and highly detailed current and future market trends in the Greece market.

The decline in the number of births coupled with the crisis caused due to COVID-19 pandemic has severely impacted the consumption of baby food in Greece. The COVID-19 outbreak has exacerbated the economic woes and the country reported a GDP decline of 7.8% in 2020. In current terms, sales fell by 17% during 2014-2020. Per capita intake also remained lower than the regional level. In value terms, milks remained the largest category, accounting for over 59% share, followed by cereals. However, cereals was the largest category with over 46% of volumes, with milks in second place. Danone Group, Royal Friesland Campina N.V., and Nestlé were the top three companies in the Greek baby food sector. The vast majority of imports of milk and cereals originated from the Greece while exports were mainly destined for Cyprus. In volume terms, imports of other baby food fell by 28% over 2014-2020 while exports declined by 39%. In value terms, the most important channel for the sale of baby food overall is hypermarkets & supermarkets. However, drug stores & pharmacies are significantly more important for milks’ value sales. The analyst estimates that the number of live births will continue to fall, seriously hampering any potential recovery of baby food sales. Based on these assumptions, the market for baby food in Greece is expected to show no volume growth, registering a negative CAGR of 1.74% during 2020-2026. In value terms, some growth is expected in milks and cereals categories.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

- Sales of baby milks amounted to 1.7 million kg in 2020. This makes it the second largest category, behind cereals, with a 45.1% share of volume sales. In value terms, the category declined to stand at €38.1 million (US$43.5 million) in 2020, down from 2014 at a CAGR of 4.71%
- In 2020, value sales of cereals represented 35.5% of the total market, reflecting the lower retail price of cereals compared to milks. At current prices, sales dropped by a CAGR of 0.22% from 2014 to 2020, to stand at €22.7 million (US$25.9 million)
- The baby meals category grew from €3.06 million (US$4.05 million) in 2014 to €3.10 million (US$3.54 million) in 2020, registering a CAGR of 0.23%
- Milk & cereals imports stood at 12.4 million kg in 2020, up from 2019. Netherlands, France and Germany were the main suppliers

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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