New Zealand Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

New Zealand Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • July 2021 •
  • 126 pages •
  • Report ID: 6127216 •
  • Format: PDF
New Zealand Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Summary
“New Zealand Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report which provides extensive and highly detailed current and future market trends in the New Zealand market.

The total number of live births in New Zealand recorded a marginal 1.1% decline during 2014-2020. While the forecast slowdown in number of live births over 2020-2026 translates into a smaller total addressable market for baby foods, the decline in breastfeeding rates will bolster the prospects for baby food. The baby food sector grew with a CAGR of 3.04% during 2014-2020. The baby food sector witnessed little change in the competitive landscape during 2014-2020 with Danone and The Kraft Heinz Co remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms while The Kraft Heinz Co led in volume terms in 2020. The market is centered on milks in 2020; In value terms, the milks was the largest category in New Zealand’s baby food sector but ranked second by volume. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 80% of overall sector values in 2020. After the first COVID-19 positive patients were identified, the New Zealand government imposed a strict lockdown on March 25, 2020, closing schools and businesses and shutting national borders. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly 3% CAGR.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope
- Baby milks category accounting for 61.4% of overall value sales in 2020. The category grew at a CAGR of 3.07% during 2014-2020, and is expected to grow at a CAGR of 2.91% during 2020-2026
- However, the baby cereals & dry meals category contracted by 2.76% CAGR during 2014-2020, and is expected to increase over the forecast period 2020-2026
- Baby wet meals category recorded growth at a CAGR of 3.41% during 2014-2020 and will continue to grow, although at a slower rate of 2.41%, over the forecast period
- The baby finger foods category grew from NZ$1.7 million (US$1.4 million) in 2014 to NZ$1.9 million (US$1.2 million) in 2020, registering a CAGR of 1.97%

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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