Malaysia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Malaysia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • September 2021 •
  • 138 pages •
  • Report ID: 6153424 •
  • Format: PDF
Malaysia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

“Malaysia Baby Food, 2021 Update” is an analytical report which provides extensive and highly detailed current and future market trends in the Malaysia market.

The number of live births in Malaysia has declined sharply over the last five years, resulting in a baby population 4.3% lower in 2020 than in 2014. Moreover, both the crude birth rate and fertility rate have declined over the same period. The COVID-19 outbreak has intensified the economic distresses and the country reported a GDP decline of 5.2% in 2020. Overall growth in value terms has been good in recent years registering a CAGR of 9.09% during 2014-2020. Also, volume sales were up in 2020, with the sector increasing at a CAGR of 0.30% during 2014-2020. Baby milks remained the largest category in value and volume terms, accounting for over 90% share, followed by cereals. Danone Group, Nestlé, and Friesland Campina are the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in the milk’s category. Hypermarkets & supermarkets represent the leading distribution channel in the Malaysian baby food sector, with over 60% value share in 2020. The analyst estimates that the number of live births will continue to fall, hampering baby food sales. Based on these assumptions, the market for baby food in Malaysia is expected to show a marginal volume growth, registering a CAGR of 0.13% during 2020-2026.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

- The baby milks category grew from RM1,409.7 million (US$430.7 million) in 2014 to RM2,408.6 million (US$573.3 million) in 2020, registering a CAGR of 9.34%. Baby milks accounted for a very high share of the overall baby food sector, amounting to 93% in value terms in 2020, and there is no sign of this dominance waning
- Per capita consumption of cereals has increased by 5% from 2014 to 2020. The average intake per baby (aged upto three years) stood at 2 kg in 2020, compared to 1.9 kg in 2014
- Per capita consumption of baby meals among babies (aged 0-3 years) stood at 0.34 kg in 2020, up from 0.29 kg in 2014
- The baby finger foods category grew from RM6.9 million (US$2.1 million) in 2014 to RM7.9 million (US$1.9 million) in 2020, registering a CAGR of 2.33%

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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