Australia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Australia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • November 2021 •
  • 147 pages •
  • Report ID: 6183607 •
  • Format: PDF
Australia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

“Australia Baby Food, 2021 Update” is an analytical report which provides extensive and highly detailed current and future market trends in the Australian market.

The total number of live births in Australia recorded a marginal 1.5% decrease during 2014-2020. However, the forecast increment in number of live births over 2020-2026 translates into a bigger total addressable market for baby foods. The baby food sector recorded a value CAGR of 1.96% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Danone, PZ Cussons, and the a2 Milk Company remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms in 2020. The market is centered on milks in 2020; both in value and volume terms, the milks was the largest category in Australia’s baby food sector. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 78% of overall sector values in 2020. The COVID-19 outbreak has intensified the country’s economic issues and as a result reported a GDP decline of 4.1% in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly by 3.9% CAGR. The baby finger foods category is expected to experience the highest value sales growth, reflecting a CAGR of 5.73% during 2020-2026. Similarly, the milks category is forecast to increase at a CAGR of 3.94% over the same period.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

- The baby milks category grew from A$224.7 million (US$202.5 million) in 2014 to A$264.4 million (US$183.3 million) in 2020, registering a CAGR of 2.75%. Baby milks accounted for highest share of the overall baby food sector, amounting to 58.6% in value terms, in 2020
- Per capita consumption of cereals decreased by 8.4% from 2014 to 2020. The average intake per baby (aged 0-3 years) stood at 0.5 kg in 2020, compared to 0.6 kg in 2014
- Per capita consumption of baby meals among babies (aged 0-3 years) stood at 10 kg in 2020, compared to 11.4 kg in 2014
- The baby finger foods category grew from A$38.4 million (US$34.6 million) in 2014 to A$45.5 million (US$31.5 million) in 2020

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

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