Augmented and Virtual Reality Market by Organization Size,, Application,, and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021–2030

Augmented and Virtual Reality Market by Organization Size,, Application,, and Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021–2030

  • October 2021 •
  • 249 pages •
  • Report ID: 6193424 •
  • Format: PDF
Augmented and Virtual Reality Market by Organization Size, (Large Enterprises and Small & Medium Sized Enterprises), Application, (Consumer and Enterprise), and Industry Vertical (Gaming, Entertainment & Media, Aerospace & Defense, Healthcare, Education, Manufacturing, Retail, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030

Augmented and virtual reality solutions are used to offer digital immersive user experience that can be used for entertainment and business applications among various industry verticals. Virtual reality is an extensive term for a multi-sensory computer-generated experience, which enables users to experience and interact with a simulated environment. On the contrary, augmented reality enhances the real world using digitally produced perceptual overlays. The global augmented and virtual reality market is anticipated to witness significant growth during the forecast period, owing to increase in penetration of smart devices and connected solutions.
Growth of the mobile gaming industry and increase in internet connectivity act as the key drivers of the global augmented and virtual reality market. In addition, increase in use of consumer electronic devices is expected to fuel the growth of the global market. However, lack of effective user experience design and slow adoption of augmented and virtual reality solutions among underdeveloped economies are the major factors that impede the market growth. Conversely, technological advancements and rise in application areas among various industry verticals are expected to provide lucrative opportunities for the market growth.
The global augmented and virtual reality market is segmented based on organization size, application, industry vertical, and region. On the basis of organization size, the market is fragmented into large enterprises and small & medium sized enterprises. In terms of application, the market is bifurcated into consumer and enterprise. Depending on industry vertical, it is segregated into gaming, entertainment & media, aerospace & defense, healthcare, education, manufacturing, retail, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global Augmented and virtual reality market is dominated by key players such as Google Inc., Sony, Magic Leap, Inc., HTC, Microsoft Corporation, Osterhout Design Group, Facebook, DAQRI, Samsung Electronics Co., Ltd., and Wikitude.

KEY BENEFITS FOR STAKEHOLDERS
• The study provides an in-depth analysis of the augmented and virtual reality market along with current trends and future estimations to elucidate imminent investment pockets.
• Information about key drivers, restrains, and opportunities and their impact analysis on the market size is provided in the report.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the industry.
• The quantitative analysis of Augmented and virtual reality market for the period 2020–2030 is provided to determine the market potential.

KEY MARKET SEGMENTS

BY ORGANIZATION SIZE
• Large enterprises
• Small & medium sized enterprises

BY APPLICATION
• Consumer
• Enterprise

BY INDUSTRY VERTICAL
• Gaming
• Entertainment & media
• Aerospace & defense
• Healthcare
• Education
• Manufacturing
• Retail
• Others

BY REGION
• North America
o U.S.
o Canada

• Europe
o UK
o France
o Germany
o Russia
o Rest of Europe

• Asia-Pacific
o China
o India
o Japan
o South Korea
o Rest of Asia-Pacific

• LAMEA
o Latin America
o Middle East
o Africa

KEY MARKET PLAYERS
• Google Inc.
• Sony
• Magic Leap, Inc.
• HTC
• Microsoft Corporation
• Osterhout Design Group
• Facebook
• DAQRI
• Samsung Electronics Co., Ltd.
• Wikitude