Media and Entertainment Readies for the Metaverse with Immersive and Intelligent Experiences

Media and Entertainment Readies for the Metaverse with Immersive and Intelligent Experiences

  • December 2021 •
  • 9 pages •
  • Report ID: 6193632 •
  • Format: PDF
This IDC Perspective discusses media and entertainment readiness for the metaverse with immersive and intelligent experiences. A reality spun directly from the pages of science fiction, the metaverse is "here" at least in the minds of and boardrooms of digital giants and major corporations. As plans for the metaverse take shape, while mass adoption is still admittedly years away, current virtual world strategies are very much here and shaping how organizations will need to consider leveraging media and entertainment strategies into their digital transformation."Consumers became quite comfortable living digital-first existences during the COVID-19 pandemic," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "With increased acceptance of contactless and virtual experiences, the virtual world and metaverse road map can accelerate as some necessary behavior adjustments, born out of the pandemic, have evolved into habits that open up new revenue streams and engagement opportunities for all industries."