With the growing electrification of vehicles across the globe, there has been increased demand for electric vehicles, especially electric two-wheelers, as they are the fastest growing transport mode in most developing countries. Further, the COVID-19 situation has also forced commuters to avoid public transport and transition toward personal mobility.Growing government support for the implementation of electric two-wheelers through subsidies, incentives, and tax rebates has encouraged OEMs to explore the electric two-wheeler space. Further, growing investment in start-ups, charging infrastructure, and innovative business models are expected to create more lucrative opportunities for the electric two-wheeler market.This study assesses the growth strategies of some key electric two-wheeler OEMs and start-ups across the globe and the growth opportunities for the global electric two-wheeler industry.It presents a holistic view of some key global OEMs, their profiles, and their top strategies for growth.It provides insights on OEM strategies and presents the reader with a vision of how industry participants have been strategizing to increase the sales, expand their businesses, and collaborate with other stakeholders.
Author: Shraddha Manjrekar
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