Turkey Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Turkey Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

  • December 2021 •
  • 148 pages •
  • Report ID: 6221541 •
  • Format: PDF
Turkey Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Summary
“Turkey Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026” is an analytical report which provides extensive and highly detailed current and future market trends in the Turkish market.

The number of live births in Turkey has declined sharply over the last five years, resulting in a baby population 9.8% lower in 2020 than in 2014. Moreover, both the crude birth rate and fertility rate have declined over the same period. The COVID-19 outbreak has intensified the economic distresses and the country reported a GDP decline of 3.1% in 2020. Overall sector growth in value terms has been good in recent years registering a CAGR of 16.18% during 2014-2020. Baby milks remained the largest category in value and volume terms, accounting for 95% share, followed by cereals. Danone Group, HiPP, and Nestlé are the top three companies. Danone Group retained the top spot in value and volume terms during 2014-2020 and remained leader in the milk, cereals, and meals categories. Hypermarkets & supermarkets represent the leading distribution channel in the Turkish baby food sector, with over 55% value share in 2020. The analyst estimates that the number of live births will continue to fall, hampering baby food sales. Based on these assumptions, the market for baby food in Turkey is expected to show a marginal volume growth, registering a CAGR of 1.06% during 2020-2026.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope
- The Turkish baby food sector grew from TL0.6 billion (US$280.5 million) in 2014 to TL1.5 billion (US$215.3 million) by 2020, registering a CAGR of 16.18%. In volume terms, the sector decreased from 12.18 million kg in 2014 to 10.83 million kg in 2020, declining at a CAGR of 1.94%.
- Baby milks dominated the Turkish baby food sector, accounting for 95% of value sales in 2020, equivalent to TL1,434.7 million (US$204.6 million).
- The baby cereals & dry meals category grew from TL19.3 million (US$8.8 million) in 2014 to TL35.2 million (US$5 million) in 2020, registering a CAGR of 10.55%.
- The per capita consumption of baby wet meals increased from 0.16 kg in 2014 to 0.18 kg in 2020.
- The baby finger foods sales grew from TL6.1 million (US$2.8 million) in 2014 to TL11.1 million (US$1.6 million) in 2020, registering a CAGR of 10.62%.
- In 2020, consumption of baby drinks per baby aged 0-3 stood at 0.03 kg, plummeting by 32.4% from 0.04 kg in 2014.

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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