Japan Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast, 2021-2026

Japan Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast, 2021-2026

  • December 2021 •
  • 151 pages •
  • Report ID: 6225559 •
  • Format: PDF
Japan Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast, 2021-2026

Summary
“Japan Baby Food Market Size by Categories, Consumer Behaviour, Trends and Forecast, 2021-2026” is an analytical report which provides extensive and highly detailed current and future market trends in the Japanese market.

The total number of live births in Japan declined sharply by 28% during 2009-2020. This resulted in a baby population of 2.5 million in 2020, a drop of 21.4% from 2009. Moreover, both the crude birth and fertility rates have fallen during the same period. GDP fell by 5.2% in 2020 primarily owing to the impact of the COVID-19 pandemic and consumer price inflation stood at 0.04%. Overall growth in value terms has fallen in recent years with the sector registering a CAGR of 1.92% during 2014-2020. Volume sales were also down in 2020, with the sector contracting at a CAGR of 1.41% during 2014-2020.

Baby milks remained the largest category in value terms, accounting for 59.3%, followed by meals & others with a 25.4% share in 2020. Asahi Group, Meiji, and Morinaga were the top three companies in 2020. Asahi retained the top spot in value and volume terms during 2014-2020 and remained the leader in all the categories except baby milks. Hypermarkets & supermarkets remained the leading distribution channel, accounting for 47.1% of overall value sales in 2020. The analyst estimates that the number of live births will continue to decline over the forecast period, decreasing the demand for baby food sales in Japan. Based on these assumptions, the market is expected to shrink in both value and volume terms, registering a value CAGR of 1.27% and a volume CAGR of 2.12% during 2020-2026.

What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.

Scope
- The baby milks category declined from ¥70.4 billion ($664.3 million) in 2014 to ¥56.1 billion ($525.8 million) in 2020, registering a negative CAGR of 3.7%.
- The baby cereals & dry meals category grew from ¥3.6 billion ($34.1 million) in 2014 to ¥4.3 billion ($40.4 million) in 2020, registering a CAGR of 3.01%.
- The baby wet meals category accounted for 25.4% of overall baby food value sales in 2020 and grew at a CAGR of 1.71% during 2014-2020.
- The baby finger foods value sales fell from ¥4.8 billion ($45.3 million) in 2014 to ¥4.2 billion ($39.2 million) in 2020, registering a negative CAGR of 2.27%.
- The baby drinks category grew from ¥5.9 billion ($55.6 million) in 2014 to ¥6 billion ($56.2 million) in 2020, registering a CAGR of 0.33%.

Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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