U.S. Specialty Cleaners Market by Product Type and Sales Channel : U.S. Opportunity Analysis and Industry Forecast 2021–2030

December 2021 •
123 pages •
Report ID: 6236867 •
Format: PDF

Summary
Table of contents

U.S. Specialty Cleaners Market by Product Type (Specialty Kitchen Cleaners, Specialty Floor Products, and Specialty Furniture Products) and Sales Channel (Hypermarket/Supermarket, Specialty Stores, and Online Channels): U.S. Opportunity Analysis and Industry Forecast 2021–2030

The U.S. specialty cleaners market size was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, registering a CAGR of 5.6% from 2021 to 2030.
Rise in health consciousness, increase in importance of cleaning & sanitization, surge in burden of infectious disease, demand for home improvement, and increased awareness regarding the availability of different specialty cleaners are the major factors expected to boost the demand for the specialty cleaners in the U.S. Increased demand for furniture, flooring, and other home décor products in the U.S. households also boost the sales of various specialty cleaners such as specialty floor cleaners, specialty kitchen cleaners, and specialty furniture cleaners, to serve the cleaning purposes of households.
Surge in penetration of supermarkets and hypermarkets is an important contributor to the increased sales of the specialty cleaners. Manufacturers like Procter & Gamble, SC Johnson, and Reckitt Benckiser had focused on this sale channel in the past years, thereby making the supermarkets & hypermarkets their primary and the most important and dominant sales channel. The surge in penetration of various e-commerce platforms such as Amazon, Wal-Mart, and Costco has marked its presence significantly in the recent years. The key manufacturers of the specialty cleaners are now increasingly emphasizing on the development of their online sales channel to remain competitive in the U.S. market.
The rise in environmental concerns owing to the increase in water pollution due to the extensive use of chemical-based specialty cleaners may result in the decline for the demand of specialty cleaners. Moreover, the negative health effects of the chemical specialty cleaners is anticipated to hamper the sales of the specialty cleaners in the U.S. households.
According to the U.S. specialty cleaners market analysis, the market is segmented on the basis of product type and sales channel. By product type, the market is classified into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners segment is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products segment is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products segment is further categorized into leather cleaners and wood furniture cleaners. By sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.
Players operating in the U.S. specialty cleaners market have adopted various developmental strategies to expand their market share, exploit the specialty cleaners market opportunities, and increase profitability in the market. The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.

KEY BENEFITS FOR STAKEHOLDERS
• The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market.
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the specialty cleaners industry.

KEY MARKET SEGMENTS
• By Product Type
o Specialty Kitchen Cleaners
- Stone Countertop Cleaners
- Stainless Steel Appliance Cleaners

o Specialty Floor Products
- Wood Floor Cleaners
- Tile Floor Cleaners

o Specialty Furniture Products
- Leather
- Wood Furniture

• By Sales Channel
o Hypermarket/Supermarket
o Specialty Stores
o Online Channels

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