Big Bazaar, India (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
Summary Big Bazaar is the most favored food & grocery retailer in India with close to 59% of all Indian consumers choosing to shop from the retailer for their food & grocery needs.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope - Big Bazaar attracts millennials who demand quality food & grocery products at attractive prices - Big Bazaar showed strong growth as it benefitted from a shift in consumer preference towards essentials amidst the pandemic - The retailer has a highly recognizable brand image that can be used to enhance omnichannel operations
Reasons to Buy - Gain a comprehensive knowledge on Big Bazaar’s business and develop a competitive advantage - Investigate current trends in the food & grocery market to identify the best opportunities to exploit - Analysis of key players in the food & grocery segment in India - Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the food & grocery markets - Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior - Analysis of key international players operating in India’s food & grocery market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share
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300 pages •
By The Business Research Company
• May 2022
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