Homeshopping in Bulgaria

Homeshopping in Bulgaria

  • January 2018 •
  • 40 pages •
  • Report ID: 932801
Homeshopping in Bulgaria is mainly conducted via TV shopping. This makes homeshopping highly dependent on the state of TV advertising in the country. Already in 2017, there were bad omens. The two leading TV broadcasters – Nova and btv – have introduced new commercial policies which, industry experts estimate, have led to at least a 10% hike in advertising prices. More importantly, experts believe that prices will continue to rise, due to strong demand and limited airtime. This will put homeshop...

Euromonitor International’s Homeshopping in Bulgaria report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage:
Apparel and Footwear through Homeshopping, Beauty and Personal Care Homeshopping, Consumer Appliances Homeshopping, Consumer Electronics Homeshopping, Consumer Healthcare Homeshopping, Food and Drink Homeshopping, Home Care Homeshopping, Home Improvement and Gardening Homeshopping, Housewares and Home Furnishings Homeshopping, Media Products Homeshopping, Other Homeshopping, Personal Accessories and Eyewear through Homeshopping, Pet Care Homeshopping, Traditional Toys and Games Homeshopping, Video Games Hardware Homeshopping.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Homeshopping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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