Jewellery in Canada
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Discretionary nature of jewellery leads to strong declines during lockdown in Canada
Highly fragmented competitive environment for jewellery in 2019 resulting in need for players to be innovative and flexible in their approach to attracting wider audience
Retailers and brands with an established online presence likely to fare better during pandemic
RECOVERY AND OPPORTUNITIES
Recovery predicted from 2021, driven by affordable costume jewellery
Tentative recovery for fine jewellery as specialist retailers open their doors, but return of international tourism will remain a key factor
Birks Group’s efforts to expand target audience to appeal to millennials likely to be thwarted due to lockdown measures and consumers’ price-sensitivity
CATEGORY DATA
Table 1 Sales of Jewellery by Category: Volume 2015-2020
Table 2 Sales of Jewellery by Category: Value 2015-2020
Table 3 Sales of Jewellery by Category: % Volume Growth 2015-2020
Table 4 Sales of Jewellery by Category: % Value Growth 2015-2020
Table 5 Sales of Costume Jewellery by Type: % Value 2015-2020
Table 6 Sales of Fine Jewellery by Type: % Value 2015-2020
Table 7 Sales of Fine Jewellery by Collection: % Value 2015-2020
Table 8 Sales of Fine Jewellery by Metal: % Value 2015-2020
Table 9 NBO Company Shares of Jewellery: % Value 2015-2019
Table 10 LBN Brand Shares of Jewellery: % Value 2016-2019
Table 11 Distribution of Jewellery by Format: % Value 2015-2020
Table 12 Forecast Sales of Jewellery by Category: Volume 2020-2025
Table 13 Forecast Sales of Jewellery by Category: Value 2020-2025
Table 14 Forecast Sales of Jewellery by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Jewellery by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on personal accessories
COVID-19 country impact
Company response
Retailing shift
What next for personal accessories?
MARKET DATA
Table 16 Sales of Personal Accessories by Category: Volume 2015-2020
Table 17 Sales of Personal Accessories by Category: Value 2015-2020
Table 18 Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 19 Sales of Personal Accessories by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Personal Accessories: % Value 2015-2019
Table 21 LBN Brand Shares of Personal Accessories: % Value 2016-2019
Table 22 Distribution of Personal Accessories by Format: % Value 2015-2020
Table 23 Forecast Sales of Personal Accessories by Category: Volume 2020-2025
Table 24 Forecast Sales of Personal Accessories by Category: Value 2020-2025
Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DEFINITIONS
SOURCES
Summary 1 Research Sources