Baby and Child-Specific Products in Kenya
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Innovative baby wipes with natural ingredients attract health conscious consumers
Demand for convenience continues to fuel demand for baby wipes
Growing competition from internet based retailers
2020 AND BEYOND
COVID-19 impact
Affected products within baby and child-specific products
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Baby and Child-specific Products by Category: Value 2014-2019
Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2014-2019
Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2014-2019
Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2015-2019
Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2016-2019
Table 6 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2016-2019
Table 7 Forecast Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 8 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 9 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Continued growth and dominance of mass products
Global players experiencing growing competition from local manufacturers
Positive outlook and continued steady growth expected over forecast period
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2015-2019
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2016-2019
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2014-2019
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources