Toys and Games in Spain
Euromonitor International
June 2021

List Of Contents And Tables

TOYS AND GAMES IN SPAIN
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 1 Sales of Toys and Games by Category: Value 2015-2020
Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Home seclusion benefits games and puzzles thanks to increased family time, but the category struggles to compete with digital options
Mattel España SA retains its lead position thanks to a comprehensive portfolio and consumer loyalty
Growing pressure on traditional toys and games players to adapt to the digital world as consumers move online
RECOVERY AND OPPORTUNITIES
Post-pandemic return to physical shopping and release of franchise movies will boost the performance of traditional toys and games in the coming years
Digitalisation is set to shape the future of traditional toys and games
The future is bright for e-commerce, which will benefit from increased digitalisation in shopping habits
CATEGORY DATA
Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025
VIDEO GAMES IN SPAIN
KEY DATA FINDINGS
2020 IMPACT
Video games sees growth in 2020, but at a slower rate than previously as a result of economic instability and restrictions on advertising
Nintendo Ibérica SA takes the lead ahead of Sony thanks to the popularity of Pokémon and Nintendo Switch Lite
Digital formats see the strongest growth rates, benefitting from streaming and fierce price competition
RECOVERY AND OPPORTUNITIES
Video games will see growth in the coming years, but performance will vary across subcategories as consumers move toward digital formats
Investment in streaming, free-to-access and esports will bolster growth in several areas
E-commerce will continue to dominate the retail landscape as the trend toward digital shopping experiences continues apace
CATEGORY DATA
Table 17 Sales of Video Games by Category: Value 2015-2020
Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Video Games: % Value 2016-2020
Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 24 Distribution of Video Games by Format: % Value 2015-2020
Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025