Pet Care in Vietnam
May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Pet care continues to register strong growth as perception of pet ownership evolves
New regulations on pet breeding and product labelling signal changing attitudes
Perfect Companion and Mars compete for pole position through widespread distribution and price promotions
Pet shops remains the outright leading channel as pet owners prefer to shop local
Further positive growth slated for pet care over the forecast period
MARKET INDICATORS
Table 1 Pet Populations 2015-2020
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Distribution of Pet Care by Format: % Value 2015-2020
Table 11 Distribution of Pet Care by Format and Category: % Value 2020
Table 12 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Young dog owners attracted to mid-priced segment with significant potential for further category development
Growth in the pet dog population despite dog attacks and the dog meat trade
Consistent and widespread distribution likely to support growth over the forecast period
COMPETITIVE LANDSCAPE
Premium brands come to the fore
The leading brands engage in in-store promotional activity to boost sales
E-commerce could prove crucial during the forecast period
CATEGORY INDICATORS
Table 18 Dog Owning Households: % Analysis 2015-2020
Table 19 Dog Population 2015-2020
Table 20 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 2 Dog Food by Price Band 2020
Table 21 Sales of Dog Food by Category: Volume 2015-2020
Table 22 Sales of Dog Food by Category: Value 2015-2020
Table 23 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 24 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 25 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 26 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 27 NBO Company Shares of Dog Food: % Value 2015-2019
Table 28 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 29 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 30 Distribution of Dog Food by Format: % Value 2015-2020
Table 31 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 32 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 33 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Strong growth prospects for cat food as keeping cats becomes more popular
Wider retail distribution and social internet sites key to rising sales of cat food
Premiumisation set to remain a major trend in cat food
COMPETITIVE LANDSCAPE
Perfect Companion leads with the Me-O brand followed by Mars
Above-the-line advertising is minimal, placing limits on category growth potential
Companies compete using a variety of strategies with some focusing on dry cat food while others offer greater diversity
CATEGORY INDICATORS
Table 35 Cat Owning Households: % Analysis 2015-2020
Table 36 Cat Population 2015-2020
Table 37 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 3 Cat Food by Price Band 2020
Table 38 Sales of Cat Food by Category: Volume 2015-2020
Table 39 Sales of Cat Food by Category: Value 2015-2020
Table 40 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 41 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 42 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 43 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 44 NBO Company Shares of Cat Food: % Value 2015-2019
Table 45 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 46 Distribution of Cat Food by Format: % Value 2015-2020
Table 47 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 48 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 49 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Low sales due to lacklustre approach of leading players to innovation and marketing
Growing influence of e-commerce in other pet food
Pet ownership moves beyond cats and dogs
COMPETITIVE LANDSCAPE
Fish food company See-All Aquariums maintains its position as the leading player in other pet food
Vuong Viet Anh Co leads bird food through widespread distribution
Retailers play a powerful role in other pet food
CATEGORY INDICATORS
Table 51 Other Pet Population 2015-2020
CATEGORY DATA
Table 52 Sales of Other Pet Food by Category: Volume 2015-2020
Table 53 Sales of Other Pet Food by Category: Value 2015-2020
Table 54 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 55 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 56 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 57 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 58 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 59 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 60 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 61 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 62 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Pet humanisation trend continues to boost sales of pet products
Changing attitudes towards animals likely to underpin sales growth
Pet dietary supplements remains a negligible category
COMPETITIVE LANDSCAPE
Hoang Anh Co maintains its lead in pet products
Pet products remains highly fragmented
New product launches have the potential to spark dynamism
CATEGORY DATA
Table 63 Sales of Pet Products by Category: Value 2015-2020
Table 64 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 65 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 66 Sales of Other Pet Products by Type: % Value 2015-2020
Table 67 NBO Company Shares of Pet Products: % Value 2015-2019
Table 68 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 69 Distribution of Pet Products by Format: % Value 2015-2020
Table 70 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025