Pet Care in Ireland
May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Premiumisation supports steady value growth despite declines in consumption
Human food trends continue to extend into pet food
Mars Foods Ireland continues to lead, but is challenged by smaller players with premium aspirations
Discounters and e-commerce remain in the spotlight
Pet humanisation trend to underlie continued growth of pet care
MARKET INDICATORS
Table 1 Pet Populations 2015-2020
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 11 Distribution of Pet Care by Format: % Value 2015-2020
Table 12 Distribution of Pet Care by Format and Category: % Value 2020
Table 13 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 15 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 16 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Small mammal population in Ireland set to increase
Disease stems the popularity of rabbits
Fish and bird food sales continue to decline
COMPETITIVE LANDSCAPE
Mars Foods Ireland continues to lead with fish and bird food, followed by Supreme Petfoods with high-fibre nutrition for small mammals
Tetra Werke performs well in fish food
Supreme Petfoods strengthens its second position in other pet food
CATEGORY INDICATORS
Table 19 Other Pet Population 2015-2020
CATEGORY DATA
Table 20 Sales of Other Pet Food by Category: Volume 2015-2020
Table 21 Sales of Other Pet Food by Category: Value 2015-2020
Table 22 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 23 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 24 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 25 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 27 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 28 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Humanisation to continue to drive strong growth of pet healthcare
Higher-quality and portable pet products in demand
Pet owners opt for more sophisticated toys for their pets
COMPETITIVE LANDSCAPE
Pet products are often more profitable than pet food
The leading players tend to focus on pet products for dogs
Subscription services now also available for pet products
CATEGORY DATA
Table 32 Sales of Pet Products by Category: Value 2015-2020
Table 33 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 34 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 35 Sales of Other Pet Products by Type: % Value 2015-2020
Table 36 NBO Company Shares of Pet Products: % Value 2015-2019
Table 37 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 38 Distribution of Pet Products by Format: % Value 2015-2020
Table 39 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
The convenience of single-portion pouches drives sales of wet cat food
Cat population set to grow with spreading urbanisation
Bright future for cat treats
COMPETITIVE LANDSCAPE
Producers focus on cat food that is both healthy and palatable
Brands address demand for high-quality nutritional food
Producers invest in premium products
CATEGORY INDICATORS
Table 41 Cat Owning Households: % Analysis 2015-2020
Table 42 Cat Population 2015-2020
Table 43 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 2 Cat Food by Price Band 2020
Table 44 Sales of Cat Food by Category: Volume 2015-2020
Table 45 Sales of Cat Food by Category: Value 2015-2020
Table 46 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 47 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 48 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 49 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 50 NBO Company Shares of Cat Food: % Value 2015-2019
Table 51 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 52 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 53 Distribution of Cat Food by Format: % Value 2015-2020
Table 54 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 55 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 56 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 57 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Increase in the number of small dogs and an increased recognition of the value of nutrition drive premium brands
Premiumisation to drive value growth
Premium dry dog food is increasingly popular
COMPETITIVE LANDSCAPE
E-commerce continues to expand
Vegan options gain popularity in dog food
New, innovative dog treats increasingly available
CATEGORY INDICATORS
Table 58 Dog Owning Households: % Analysis 2015-2020
Table 59 Dog Population 2015-2020
Table 60 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 3 Dog Food by Price Band 2020
Table 61 Sales of Dog Food by Category: Volume 2015-2020
Table 62 Sales of Dog Food by Category: Value 2015-2020
Table 63 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 64 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 65 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 66 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 67 NBO Company Shares of Dog Food: % Value 2015-2019
Table 68 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 69 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 70 Distribution of Dog Food by Format: % Value 2015-2020
Table 71 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 72 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 73 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 74 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025