Packaged Food in Vietnam
November 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Food Safety Concerns, Expanded Distribution, and Improved Disposable Income Are Among A Host of Reasons Why Packaged Food Sales Were Thriving in 2019
Premium Products Not Only Perform Well, But Often Drive Growth of Entire Categories
in A Highly Fragmented Market, the Top 15 Players and the Artisanal Value Shares Account for the Lion’s Share of Market Value Sales
Convenience Store Expansion Beyond Major Urban Areas Continues To Boost Demand for Packaged Food Brands and Products Given More Exposure
There Are Myriad Reasons To Be Optimistic About Continued Strong Value Growth
Foodservice
Sales To Foodservice
Consumer Foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024
Market Data
Table 5 Sales of Packaged Food by Category: Volume 2014-2019
Table 6 Sales of Packaged Food by Category: Value 2014-2019
Table 7 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 8 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 9 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 10 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 11 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 12 Penetration of Private Label by Category: % Value 2014-2019
Table 13 Distribution of Packaged Food by Format: % Value 2014-2019
Table 14 Distribution of Packaged Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources
Headlines
Prospects
Premiumisation Trend Is Driving New Development, As Reflected by the Top Three Brands
Distribution and Pricing Are the Most Important Ways To Successfully Compete in Edible Oils, As There Is Little Else To Distinguish One Brand of Oil From Another
Demand for Healthy Foods Affects Product Development in Edible Oils
Competitive Landscape
Kido Group’s M&a Activity Changes the Shape of the Edible Oils Landscape
With Four of the Five Leading Brands, Cai Lan Oils & Fats Maintains Its Near Domination Within Edible Oils
Calofic Strengthens the Brand Image and Consumption of Simply by Using An Effective Marketing Message
Category Data
Table 19 Sales of Edible Oils by Category: Volume 2014-2019
Table 20 Sales of Edible Oils by Category: Value 2014-2019
Table 21 Sales of Edible Oils by Category: % Volume Growth 2014-2019
Table 22 Sales of Edible Oils by Category: % Value Growth 2014-2019
Table 23 NBO Company Shares of Edible Oils: % Value 2015-2019
Table 24 LBN Brand Shares of Edible Oils: % Value 2016-2019
Table 25 Distribution of Edible Oils by Format: % Value 2014-2019
Table 26 Forecast Sales of Edible Oils by Category: Volume 2019-2024
Table 27 Forecast Sales of Edible Oils by Category: Value 2019-2024
Table 28 Forecast Sales of Edible Oils by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Edible Oils by Category: % Value Growth 2019-2024
Headlines
Prospects
Convenience Is the Key Driver of Ready Meals Growth, As Busier Consumers Seek Quicker Meal Solutions
Expansion of Modern Trade Channel Moderately Affects Ready Meals
Domestic Consumers Embrace Traditional Food Wherever They Can Find It, and Local Players in Frozen Ready Meals Offer Plenty of Traditional Options
Competitive Landscape
Vissan Maintains Its Lead, But Continues To Lose Value Share To Other Competitors
Cj Cau Tre Foods Strongly Expands Its Footprint and Posts the Highest Gains
Local Players Reinforce Their Presence With New Products and Packaging, Taking Advantage of Their Knowledge of Vietnamese Food and Taste Preferences
Category Data
Table 30 Sales of Ready Meals by Category: Volume 2014-2019
Table 31 Sales of Ready Meals by Category: Value 2014-2019
Table 32 Sales of Ready Meals by Category: % Volume Growth 2014-2019
Table 33 Sales of Ready Meals by Category: % Value Growth 2014-2019
Table 34 Sales of Chilled Ready Meals by Ethnicity: % Value 2014-2019
Table 35 NBO Company Shares of Ready Meals: % Value 2015-2019
Table 36 LBN Brand Shares of Ready Meals: % Value 2016-2019
Table 37 Distribution of Ready Meals by Format: % Value 2014-2019
Table 38 Forecast Sales of Ready Meals by Category: Volume 2019-2024
Table 39 Forecast Sales of Ready Meals by Category: Value 2019-2024
Table 40 Forecast Sales of Ready Meals by Category: % Volume Growth 2019-2024
Table 41 Forecast Sales of Ready Meals by Category: % Value Growth 2019-2024
Headlines
Prospects
Latest in A Series of Food Safety Crises Dampens Growth Prospects for Table Sauces
Back-to-tradition Trend Impacts Consumer Behaviour, Boosting Sales of Dry Sauces for Traditional Vietnamese Food
Increased Demand for Premium Products Is Reflected in New Products and Higher Anticipated Value Growth
Competitive Landscape
Domestic Players Have the Greater Strength Due To Their Deeper Understanding of the Local Cuisine and Consumers’ Cooking Habits
Makers of Traditional Fish Sauce Appear To Be Fighting A Losing Battle Against Industrial Fish Sauce
New Products and Flavours Boost Prospects for Stock Cubes and Powders
Category Data
Table 42 Sales of Sauces, Dressings and Condiments by Category: Volume 2014-2019
Table 43 Sales of Sauces, Dressings and Condiments by Category: Value 2014-2019
Table 44 Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2014-2019
Table 45 Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2014-2019
Table 46 Sales of Cooking Sauces by Type: % Value 2014-2019
Table 47 NBO Company Shares of Sauces, Dressings and Condiments: % Value 2015-2019
Table 48 LBN Brand Shares of Sauces, Dressings and Condiments: % Value 2016-2019
Table 49 Distribution of Sauces, Dressings and Condiments by Format: % Value 2014-2019
Table 50 Forecast Sales of Sauces, Dressings and Condiments by Category: Volume 2019-2024
Table 51 Forecast Sales of Sauces, Dressings and Condiments by Category: Value 2019-2024
Table 52 Forecast Sales of Sauces, Dressings and Condiments by Category: % Volume Growth 2019-2024
Table 53 Forecast Sales of Sauces, Dressings and Condiments by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Westernisation Has the Strongest Influence on Growth of Jams and Preserves, Which Continue To Be Used in A Variety of Ways
Young Consumers Are the Greatest Consumers of Sweet Spreads
Increased Exposure To Western Culture Through Travel and Easier Entry for Imported Goods Also Boost Interest and Demand for Sweet Spreads
Competitive Landscape
Golden Farm Surpasses Angel Camacho Alimentacion To Take the Lead in Sweet Spreads
Honey’s Fragmented Landscape Is Characterised by Many Unpackaged and Unbranded Products and A Plethora of Small Local Brands and Players
in Lieu of More Active Marketing, Demand Depends on Expanding Distribution
Category Data
Table 54 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 55 Sales of Sweet Spreads by Category: Value 2014-2019
Table 56 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 57 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 58 Sales of Jams and Preserves by Leading Flavours: Rankings 2014-2019
Table 59 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 60 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 61 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 62 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 63 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 64 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Changing Consumer Habits Have A Dampening Effect on All Baby Food Categories
Advertising Restrictions Move Manufacturers To Try New Strategies
Packaged Fresh Porridge Gains More Traction Within Prepared Baby Food Every Year
Competitive Landscape
Saigon Food Gains Value Share on the Strength of Its Pioneer Packaged Porridge
Given Lack of Innovation and Investment Resulting From Slower Growth and Less Revenue
While Organic and Free From Products Are Available, Mothers Prefer Ff Baby Food
Category Data
Table 66 Sales of Baby Food by Category: Volume 2014-2019
Table 67 Sales of Baby Food by Category: Value 2014-2019
Table 68 Sales of Baby Food by Category: % Volume Growth 2014-2019
Table 69 Sales of Baby Food by Category: % Value Growth 2014-2019
Table 70 NBO Company Shares of Baby Food: % Value 2015-2019
Table 71 LBN Brand Shares of Baby Food: % Value 2016-2019
Table 72 Distribution of Baby Food by Format: % Value 2014-2019
Table 73 Forecast Sales of Baby Food by Category: Volume 2019-2024
Table 74 Forecast Sales of Baby Food by Category: Value 2019-2024
Table 75 Forecast Sales of Baby Food by Category: % Volume Growth 2019-2024
Table 76 Forecast Sales of Baby Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Proliferating Use of Butter and Spreads in Foodservice Outlets Serving Western Food Continues To Boost Both Volume and Value Sales
Butter Benefits From Growing Trend of Baking Cakes at Home To Share With Others
Growth of Butter Remains Contingent on Intensified Promotion
Competitive Landscape
With Wide Brand Awareness and Little Competition, Tuong An Holds Value Share Within Margarine and Spreads
Due To Insufficient Marketing, Many Consumers Lack Incentive To Give Butter A Try
Foodservice Channel Continues To Account for Most Sales of Butter
Category Data
Table 77 Sales of Butter and Spreads by Category: Volume 2014-2019
Table 78 Sales of Butter and Spreads by Category: Value 2014-2019
Table 79 Sales of Butter and Spreads by Category: % Volume Growth 2014-2019
Table 80 Sales of Butter and Spreads by Category: % Value Growth 2014-2019
Table 81 NBO Company Shares of Butter and Spreads: % Value 2015-2019
Table 82 LBN Brand Shares of Butter and Spreads: % Value 2016-2019
Table 83 Distribution of Butter and Spreads by Format: % Value 2014-2019
Table 84 Forecast Sales of Butter and Spreads by Category: Volume 2019-2024
Table 85 Forecast Sales of Butter and Spreads by Category: Value 2019-2024
Table 86 Forecast Sales of Butter and Spreads by Category: % Volume Growth 2019-2024
Table 87 Forecast Sales of Butter and Spreads by Category: % Value Growth 2019-2024
Headlines
Prospects
Westernisation Generates Demand But Growth Is Contingent Upon Tailoring Marketing To Vietnamese Interests and Customs
Online Promotion of Ways of Using Cheese With Traditional Vietnamese Food Attracts Attention, Especially of Younger Consumers
Spreadable Processed Cheese Remains Most Popular, Particularly Among Children
Competitive Landscape
Manufacturers Must Invest in Marketing To Grow in Awareness and Demand
Marketing Efforts in Support of Processed Cheese See Positive Results
With Emphasis on Western Food, Foodservice Remains Main Distribution Channel
Category Data
Table 88 Sales of Cheese by Category: Volume 2014-2019
Table 89 Sales of Cheese by Category: Value 2014-2019
Table 90 Sales of Cheese by Category: % Volume Growth 2014-2019
Table 91 Sales of Cheese by Category: % Value Growth 2014-2019
Table 92 Sales of Spreadable Processed Cheese by Type: % Value 2014-2019
Table 93 Sales of Unprocessed Cheese by Type: % Value 2014-2019
Table 94 NBO Company Shares of Cheese: % Value 2015-2019
Table 95 LBN Brand Shares of Cheese: % Value 2016-2019
Table 96 Distribution of Cheese by Format: % Value 2014-2019
Table 97 Forecast Sales of Cheese by Category: Volume 2019-2024
Table 98 Forecast Sales of Cheese by Category: Value 2019-2024
Table 99 Forecast Sales of Cheese by Category: % Volume Growth 2019-2024
Table 100 Forecast Sales of Cheese by Category: % Value Growth 2019-2024
Headlines
Prospects
Flourishing Economy Enables Health-conscious Consumers To Buy High-quality, Nutritious Food, Including Drinking Milk Products
Increased Awareness and Affluence Creates Demand for Greater Variety of Healthy Functional Products and Invites Expansion Into Rural Communities
Th Group and Vinamilk Expand Domestic Milk Production To Meet Demand
Competitive Landscape
Messaging Controversy Concerning Milo and Ovaltine Ends Up Boosting Both
Th Group Launches Major Campaign To Support Its First Line of Nut Milks
Leading Players Add Organic Shelf-stable Milk To Health and Wellness Lines
Category Data
Table 101 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 102 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 103 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 104 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 105 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 106 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 107 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 108 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 109 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 110 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 111 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Yoghurt Set To See Unabated Growth As Consumers Increasingly Recognise Its Benefits
Vinamilk Reinforces Perception That Yoghurt Has Many Uses for Beauty Care
Yoghurt’s Versatility Inspires Cooks and Consumers To Invent New Serving Methods
Competitive Landscape
Vinamilk Garnishes Reputation for Innovation With Sticky Rice/yoghurt Blend
Frieslandcampina, Th Food Chain and Other Players Encroach on Vinamilk’s Territory
Popularity of Drinking Yoghurt Reflected in A Plethora of New Product Offers
Category Data
Table 112 Sales of Yoghurt and Sour Milk Products by Category: Volume 2014-2019
Table 113 Sales of Yoghurt and Sour Milk Products by Category: Value 2014-2019
Table 114 Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2014-2019
Table 115 Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2014-2019
Table 116 Sales of Flavoured Yoghurt by Flavour: Rankings 2014-2019
Table 117 NBO Company Shares of Yoghurt and Sour Milk Products: % Value 2015-2019
Table 118 LBN Brand Shares of Yoghurt and Sour Milk Products: % Value 2016-2019
Table 119 Distribution of Yoghurt and Sour Milk Products by Format: % Value 2014-2019
Table 120 Forecast Sales of Yoghurt and Sour Milk Products by Category: Volume 2019-2024
Table 121 Forecast Sales of Yoghurt and Sour Milk Products by Category: Value 2019-2024
Table 122 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Volume Growth 2019-2024
Table 123 Forecast Sales of Yoghurt and Sour Milk Products by Category: % Value Growth 2019-2024
Headlines
Prospects
Increased Domestic Consumption of Coffee and Tea Boosts Sales
Traditional Use, High Awareness and Wide Distribution Account for Significantly High Volume Share of Condensed Milk
Lack of Competition and Familiarity Constrains Growth of Cream and Coffee Whiteners
Competitive Landscape
Vinamilk Benefits From Ability To Adapt and Change
Lacking Competition in Coffee Whiteners, Nestlé Expands Its Distribution Rather Than Investing in Innovation
While Traditional Retailers Lead, Modern Grocery Retailers Are Rapidly Gaining Ground
Category Data
Table 124 Sales of Other Dairy by Category: Volume 2014-2019
Table 125 Sales of Other Dairy by Category: Value 2014-2019
Table 126 Sales of Other Dairy by Category: % Volume Growth 2014-2019
Table 127 Sales of Other Dairy by Category: % Value Growth 2014-2019
Table 128 Sales of Cream by Type: % Value 2014-2019
Table 129 NBO Company Shares of Other Dairy: % Value 2015-2019
Table 130 LBN Brand Shares of Other Dairy: % Value 2016-2019
Table 131 Distribution of Other Dairy by Format: % Value 2014-2019
Table 132 Forecast Sales of Other Dairy by Category: Volume 2019-2024
Table 133 Forecast Sales of Other Dairy by Category: Value 2019-2024
Table 134 Forecast Sales of Other Dairy by Category: % Volume Growth 2019-2024
Table 135 Forecast Sales of Other Dairy by Category: % Value Growth 2019-2024
Headlines
Prospects
Recently Entered Players Offering Affordably Priced Quality Give Tablets Traction
Higher Disposable Incomes Boost Sales of Premium Products
Chocolate Confectionery Players Go All Out To Capitalise on Valentine Day
Competitive Landscape
International Brands May Lose An Advantage, As Local Players Make Headway
With Improved Quality and Image, Domestic Brands Like Marou Are Gaining Traction
Distributors Have Wide Leeway To Determine What Products To Carry and Promote
Summary 2 Other Chocolate Confectionery by Product Type: 2019
Category Data
Table 136 Sales of Chocolate Confectionery by Category: Volume 2014-2019
Table 137 Sales of Chocolate Confectionery by Category: Value 2014-2019
Table 138 Sales of Chocolate Confectionery by Category: % Volume Growth 2014-2019
Table 139 Sales of Chocolate Confectionery by Category: % Value Growth 2014-2019
Table 140 Sales of Chocolate Tablets by Type: % Value 2014-2019
Table 141 NBO Company Shares of Chocolate Confectionery: % Value 2015-2019
Table 142 LBN Brand Shares of Chocolate Confectionery: % Value 2016-2019
Table 143 Distribution of Chocolate Confectionery by Format: % Value 2014-2019
Table 144 Forecast Sales of Chocolate Confectionery by Category: Volume 2019-2024
Table 145 Forecast Sales of Chocolate Confectionery by Category: Value 2019-2024
Table 146 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
Table 147 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Lack of Innovation Or New Incentives To Chew Gum Limits Growth Opportunities
As Adults Account for Most Sales, Players Enhance Products To Keep Their Interest
Lacking Other Means for Innovation, Players Create New Flavours To Generate Sales
Competitive Landscape
Lotte Gains Value Share After Sugar-free Gum, Its Focus Area, Posts Highest Growth
Demand for Convenience Drives Rapid Growth of Convenience Stores
Leaders and Modern Grocery Retailers Set To Strengthen at Expense of Others
Category Data
Table 148 Sales of Gum by Category: Volume 2014-2019
Table 149 Sales of Gum by Category: Value 2014-2019
Table 150 Sales of Gum by Category: % Volume Growth 2014-2019
Table 151 Sales of Gum by Category: % Value Growth 2014-2019
Table 152 Sales of Gum by Flavour: Rankings 2014-2019
Table 153 NBO Company Shares of Gum: % Value 2015-2019
Table 154 LBN Brand Shares of Gum: % Value 2016-2019
Table 155 Distribution of Gum by Format: % Value 2014-2019
Table 156 Forecast Sales of Gum by Category: Volume 2019-2024
Table 157 Forecast Sales of Gum by Category: Value 2019-2024
Table 158 Forecast Sales of Gum by Category: % Volume Growth 2019-2024
Table 159 Forecast Sales of Gum by Category: % Value Growth 2019-2024
Headlines
Prospects
Expanded Distribution Set To Further Boost Sales of Highly Popular Jelly Products
Medicated Confectionery Benefitting From Demand for Healthier Products
Emerging and Attractive Mints Expected To Attract New Players in the Forecast Period
Competitive Landscape
Still Leading, Perfetti Is Challenged by Competition and Cannibalisation
Domestic Players Develop Advantages That Suggest Stronger Growth in 2019-2024
Expanded Distribution and Selling by Weight Put Competitive Advantages in Flux
Summary 3 Other Sugar Confectionery by Product Type: 2019
Category Data
Table 160 Sales of Sugar Confectionery by Category: Volume 2014-2019
Table 161 Sales of Sugar Confectionery by Category: Value 2014-2019
Table 162 Sales of Sugar Confectionery by Category: % Volume Growth 2014-2019
Table 163 Sales of Sugar Confectionery by Category: % Value Growth 2014-2019
Table 164 Sales of Pastilles, Gums, Jellies and Chews by Type: % Value 2014-2019
Table 165 NBO Company Shares of Sugar Confectionery: % Value 2015-2019
Table 166 LBN Brand Shares of Sugar Confectionery: % Value 2016-2019
Table 167 Distribution of Sugar Confectionery by Format: % Value 2014-2019
Table 168 Forecast Sales of Sugar Confectionery by Category: Volume 2019-2024
Table 169 Forecast Sales of Sugar Confectionery by Category: Value 2019-2024
Table 170 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
Table 171 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
Headlines
Prospects
Higher Income Increases Demand for Higher Quality and Take-home Ice Cream
Interest in Water Ice Cream Being Low, Players Focus Almost Entirely on Dairy Products
While Many Factors Will Boost Sales, Expansion Will Rely on Widening Freezer Penetration
Competitive Landscape
Innovation, Brand Recognition and Loyalty Keeps Kido Ahead in Mature Category
High Demand for Multi-pack Ice Cream Boosts Wall’s Growth for Yet Another Year
Domestic and International Brands Distinguish Themselves With Diversity
Category Data
Table 172 Sales of Ice Cream and Frozen Desserts by Category: Volume 2014-2019
Table 173 Sales of Ice Cream and Frozen Desserts by Category: Value 2014-2019
Table 174 Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2014-2019
Table 175 Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2014-2019
Table 176 Sales of Ice Cream by Leading Flavours: Rankings 2014-2019
Table 177 Sales of Impulse Ice Cream by Format: % Value 2016-2019
Table 178 NBO Company Shares of Ice Cream and Frozen Desserts: % Value 2015-2019
Table 179 LBN Brand Shares of Ice Cream and Frozen Desserts: % Value 2016-2019
Table 180 NBO Company Shares of Ice Cream: % Value 2015-2019
Table 181 LBN Brand Shares of Ice Cream: % Value 2016-2019
Table 182 NBO Company Shares of Impulse Ice Cream: % Value 2015-2019
Table 183 LBN Brand Shares of Impulse Ice Cream: % Value 2016-2019
Table 184 NBO Company Shares of Take-home Ice Cream: % Value 2015-2019
Table 185 LBN Brand Shares of Take-home Ice Cream: % Value 2016-2019
Table 186 Distribution of Ice Cream and Frozen Desserts by Format: % Value 2014-2019
Table 187 Distribution of Ice Cream by Format: % Value 2014-2019
Table 188 Forecast Sales of Ice Cream and Frozen Desserts by Category: Volume 2019-2024
Table 189 Forecast Sales of Ice Cream and Frozen Desserts by Category: Value 2019-2024
Table 190 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Volume Growth 2019-2024
Table 191 Forecast Sales of Ice Cream and Frozen Desserts by Category: % Value Growth 2019-2024
Headlines
Prospects
Packaged Versions of Previously Unbranded Unpackaged Snacks Gaining Favour
Natural Ingredients of Local Origin Appeal To Consumers Seeking Healthier Options
Gifting Versions of Savoury Snacks Gain Traction, Increasingly Appearing in Gift Baskets
Competitive Landscape
Long and Wide Experience and Top-of-mind Brands Keep International Players Dominant
Tan Tan Regains Strength With More Cautious Approach and Wider Nuts Portfolio
Potato Chips and Puffed Snacks Players Focus on Diversification and Aggressive Marketing
Summary 4 Other Savoury Snacks by Product Type: 2019
Category Data
Table 192 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 193 Sales of Savoury Snacks by Category: Value 2014-2019
Table 194 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 195 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 196 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 197 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 198 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 199 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 200 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 201 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 202 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
New Flavours and Health Benefits Set the Tone
Vietnamese Favour Plain Biscuits for Gifting, So Players Are Most Active There
Despite Lacking Innovation, Wafers Continue Seeing Double-digit Growth
Competitive Landscape
Mondelez’s Lead Strengthened by Partnership With Kinh Do in Sweet Biscuits
Strong Agricultural Industry Gives Domestic Players Big Advantages in Fruit Snacks
Government Steps Against Smuggling and Fraud During Tet Benefits Sweet Biscuits
Category Data
Table 203 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2014-2019
Table 204 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2014-2019
Table 205 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2014-2019
Table 206 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2014-2019
Table 207 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2015-2019
Table 208 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2016-2019
Table 209 NBO Company Shares of Sweet Biscuits: % Value 2015-2019
Table 210 LBN Brand Shares of Sweet Biscuits: % Value 2016-2019
Table 211 NBO Company Shares of Fruit Snacks: % Value 2015-2019
Table 212 LBN Brand Shares of Fruit Snacks: % Value 2016-2019
Table 213 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2014-2019
Table 214 Distribution of Sweet Biscuits by Format: % Value 2014-2019
Table 215 Distribution of Fruit Snacks by Format: % Value 2014-2019
Table 216 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
Table 217 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
Table 218 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
Table 219 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
Headlines
Prospects
Improved Economy and Income Positively Impacts Baked Goods in 2019
Development of Bakery Shops Offering Freshness Gives Unpackaged Products An Advantage
Convenient Access Drives Sales of Baked Goods That Offer for Temporary Satisfaction
Competitive Landscape
Baked Goods Landscape Is Crowded With Domestic Players
High Value Growth of Packaged Cakes Can Be Attributed To Significant Promotional Activities and Premiumisation
"fresh Bread" Appears More Frequently on Packaged Bread Packaging As Competition With Artisanal Products Intensifies
Category Data
Table 220 Sales of Baked Goods by Category: Volume 2014-2019
Table 221 Sales of Baked Goods by Category: Value 2014-2019
Table 222 Sales of Baked Goods by Category: % Volume Growth 2014-2019
Table 223 Sales of Baked Goods by Category: % Value Growth 2014-2019
Table 224 NBO Company Shares of Baked Goods: % Value 2015-2019
Table 225 LBN Brand Shares of Baked Goods: % Value 2016-2019
Table 226 Distribution of Baked Goods by Format: % Value 2014-2019
Table 227 Forecast Sales of Baked Goods by Category: Volume 2019-2024
Table 228 Forecast Sales of Baked Goods by Category: Value 2019-2024
Table 229 Forecast Sales of Baked Goods by Category: % Volume Growth 2019-2024
Table 230 Forecast Sales of Baked Goods by Category: % Value Growth 2019-2024
Headlines
Prospects
Vietnamese Prefer Traditional Breakfast Food Over Breakfast Cereals, But Westernisation Is Creating More Demand
Children Are the Target Consumers for Breakfast Cereals
Health Consciousness and Higher Income Are Set To Drive Overall Growth
Competitive Landscape
International Players Nestlé and Kellogg Maintain Dominance But Switch Ranks
Hot Cereals Gaining Traction With Active Promotion, Wider Distribution and Positive Perception of the Benefits
Above-the-line Marketing Is Limited Due To Lack of Competition, and the Category Penetration Remains Low for the Same Reason
Category Data
Table 231 Sales of Breakfast Cereals by Category: Volume 2014-2019
Table 232 Sales of Breakfast Cereals by Category: Value 2014-2019
Table 233 Sales of Breakfast Cereals by Category: % Volume Growth 2014-2019
Table 234 Sales of Breakfast Cereals by Category: % Value Growth 2014-2019
Table 235 NBO Company Shares of Breakfast Cereals: % Value 2015-2019
Table 236 LBN Brand Shares of Breakfast Cereals: % Value 2016-2019
Table 237 Distribution of Breakfast Cereals by Format: % Value 2014-2019
Table 238 Forecast Sales of Breakfast Cereals by Category: Volume 2019-2024
Table 239 Forecast Sales of Breakfast Cereals by Category: Value 2019-2024
Table 240 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2019-2024
Table 241 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2019-2024
Headlines
Prospects
Convenience and Year-round Availability Sustain Category Growth
Improved Income Generates Increased Demand for More Costly Processed Products
Trade Agreements Enable Consumers To Enjoy A Greater Variety of Fruit and Vegetables
Competitive Landscape
Imported Products and International Brands Generate the Highest Demand
Distribution Is Difficult To Expand in View of Limited Atl Promotion
Improved Safety Standards for Fresh Foods Ensures That They Will Continue To Strongly Compete With Processed Fruit and Vegetables
Category Data
Table 242 Sales of Processed Fruit and Vegetables by Category: Volume 2014-2019
Table 243 Sales of Processed Fruit and Vegetables by Category: Value 2014-2019
Table 244 Sales of Processed Fruit and Vegetables by Category: % Volume Growth 2014-2019
Table 245 Sales of Processed Fruit and Vegetables by Category: % Value Growth 2014-2019
Table 246 NBO Company