Tissue and Hygiene in Uruguay
Euromonitor International
June 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Imported products continue to dominate in underdeveloped category based on demographic drivers
Industria Papelera Uruguay Sociedad Anónima remains undisputed overall leader
No significant changes expected, with opportunities for all categories
MARKET INDICATORS
Table 1 Birth Rates 2014-2019
Table 2 Infant Population 2014-2019
Table 3 Female Population by Age 2014-2019
Table 4 Total Population by Age 2014-2019
Table 5 Households 2014-2019
Table 6 Forecast Infant Population 2019-2024
Table 7 Forecast Female Population by Age 2019-2024
Table 8 Forecast Total Population by Age 2019-2024
Table 9 Forecast Households 2019-2024
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Towels remains strongest, with only a small and niche uptake in menstrual cups
Consumers use sanitary protection for adult incontinence, saving on both shame and money
Kimberly-Clark Uruguay SA holds lead in company terms, however Ladysoft stays top of the brands
2020 AND BEYOND
COVID-19 impact
Affected products within sanitary protection
Recovery and opportunities
CATEGORY DATA
Table 19 Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2015-2019
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2016-2019
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Polarisation expected between high-end and economy options, to balance falling birth rate
Opportunities seen for developments in new born nappies/pants due to higher spend per consumer
Top three brands maintain places as players link up with children’s charities
2020 AND BEYOND
COVID-19 impact
Affected products within nappies/diapers/pants
Recovery and opportunities
CATEGORY DATA
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2014-2019
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2015-2019
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2016-2019
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Decline in taboos implemented to draw light incontinence consumers back from sanitary protection as an alternative
Population statistics remain main drivers from moderate/heavy incontinence
Top brands maintain places thanks to wide portfolios of incontinence products, which cater for different needs and income brackets
2020 AND BEYOND
COVID-19 impact
Affected products within retail adult incontinence
Recovery and opportunities
CATEGORY DATA
Table 31 Sales of Retail Adult Incontinence by Category: Value 2014-2019
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2014-2019
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2015-2019
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2016-2019
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2019-2024
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Overall low penetration largely depends on success of baby wipes
Restrictions in growth defined by declining birth rates and multi-purpose marketing needed
Baby wipes players dominate, with stronger marketing needed to help boost category overall
2020 AND BEYOND
COVID-19 impact
Affected products within wipes
Recovery and opportunities
CATEGORY DATA
Table 37 Retail Sales of Wipes by Category: Value 2014-2019
Table 38 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 40 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 41 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Toilet paper remains strongest category, with no impact expected from growing environmental concerns
Replaceable products face restrictions and competition
Industria Papelera Uruguay Sociedad Anónima remains undisputed dominant player, with innovations seen from multiple players
2020 AND BEYOND
COVID-19 impact
Affected products within retail tissue
Recovery and opportunities
CATEGORY DATA
Table 43 Retail Sales of Tissue by Category: Value 2014-2019
Table 44 Retail Sales of Tissue by Category: % Value Growth 2014-2019
Table 45 NBO Company Shares of Retail Tissue: % Value 2015-2019
Table 46 LBN Brand Shares of Retail Tissue: % Value 2016-2019
Table 47 Forecast Retail Sales of Tissue by Category: Value 2019-2024
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Argentinean economic recession negatively impacts tourism industry in Uruguay
Underdeveloped categories show negligible opportunities due to technical challenges and alternative option competition
Industria Papelera Uruguay Sociedad Anónima maintains AFH tissue lead, with Sagrin SA continuing to win AFH adult incontinence auctions
2020 AND BEYOND
COVID-19 impact
Affected products within away-from-home tissue and hygiene
Recovery and opportunities
CATEGORY DATA
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2014-2019
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2014-2019
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2019
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2019-2024
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2019-2024