Consumer Appliances in Ukraine
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
Company response
Retailing shift
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 2 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 5 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 6 Sales of Consumer Appliances by Category: Value 2015-2020
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 13 Sales of Small Appliances by Category: Volume 2015-2020
Table 14 Sales of Small Appliances by Category: Value 2015-2020
Table 15 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 16 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 18 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 19 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 20 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 21 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 22 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 31 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 32 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 lockdown limits demand and fuels shift towards more affordable brands
Rising price sensitivity boosts interest in freestanding models
Samsung leverages high quality image to remain in pole position
RECOVERY AND OPPORTUNITIES
Strong housing market to support quick recovery
Strong growth potential within electric wine coolers/chillers due to falling prices
Leading brands responding to rising consumer price sensitivity
CATEGORY DATA
Table 35 Sales of Refrigeration Appliances by Category: Volume 2015-2020
Table 36 Sales of Refrigeration Appliances by Category: Value 2015-2020
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Table 39 Sales of Freezers by Format: % Volume 2015-2020
Table 40 Sales of Freezers by Volume Capacity: % Volume 2015-2020
Table 41 Sales of Fridge Freezers by Format: % Volume 2015-2020
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2015-2020
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2016-2020
Table 44 Sales of Fridges by Volume Capacity: % Volume 2015-2020
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2016-2020
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2017-2020
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2016-2020
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2016-2020
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2016-2020
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2016-2020
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2015-2020
Table 52 Production of Refrigeration Appliances: Total Volume 2015-2020
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2020-2025
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2020-2025
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2020-2025
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Pandemic lockdown measures result in decline in average wash loads
Shift to smaller housing fuels demand for automatic washers
Wide product availability and extensive marketing key to success of global brands
RECOVERY AND OPPORTUNITIES
Rising demand for convenience to support relatively fast recovery
High prices limit demand for built-in home laundry appliances
Focus on offering affordable models targeting price sensitive consumers
CATEGORY DATA
Table 57 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 58 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 68 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Uncertainty over pandemic postpones replacement decisions
Convenience trend to help support demand for dishwashers
Focus on innovation and reputation for reliability key to success
RECOVERY AND OPPORTUNITIES
Sluggish recovery expected due to strong price sensitivity
Consumers focusing on price and efficiency in response to crisis
Growing interest in more stylish and convenient built-in dishwashers
CATEGORY DATA
Table 73 Sales of Dishwashers by Category: Volume 2015-2020
Table 74 Sales of Dishwashers by Category: Value 2015-2020
Table 75 Sales of Dishwashers by Category: % Volume Growth 2015-2020
Table 76 Sales of Dishwashers by Category: % Value Growth 2015-2020
Table 77 Sales of Dishwashers by Format: % Volume 2015-2020
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2016-2020
Table 79 NBO Company Shares of Dishwashers: % Volume 2016-2020
Table 80 LBN Brand Shares of Dishwashers: % Volume 2017-2020
Table 81 Distribution of Dishwashers by Format: % Volume 2015-2020
Table 82 Forecast Sales of Dishwashers by Category: Volume 2020-2025
Table 83 Forecast Sales of Dishwashers by Category: Value 2020-2025
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2020-2025
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Price sensitive consumers shift away from big-ticket items during lockdown
Growing demand for integrated kitchens
Consumers attracted to local companies offering affordable quality
RECOVERY AND OPPORTUNITIES
Widespread consumer price sensitivity to limit pace of recovery
High prices continue to limit demand for range cookers
Price sensitivity fuels interest in more affordable freestanding cooker hoods
CATEGORY DATA
Table 86 Sales of Large Cooking Appliances by Category: Volume 2015-2020
Table 87 Sales of Large Cooking Appliances by Category: Value 2015-2020
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Table 90 Sales of Built-in Hobs by Format: % Volume 2015-2020
Table 91 Sales of Ovens by Connected Appliances: % Volume 2016-2020
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2016-2020
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2017-2020
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2016-2020
Table 95 NBO Company Shares of Ovens: % Volume 2016-2020
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2016-2020
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2016-2020
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2016-2020
Table 99 NBO Company Shares of Cookers: % Volume 2016-2020
Table 100 NBO Company Shares of Range Cookers: % Volume 2016-2020
Table 101 Distribution of Large Cooking Appliances by Format: % Volume 2015-2020
Table 102 Production of Large Cooking Appliances: Total Volume 2015-2020
Table 103 Forecast Sales of Large Cooking Appliances by Category: Volume 2020-2025
Table 104 Forecast Sales of Large Cooking Appliances by Category: Value 2020-2025
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2020-2025
Table 106 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for microwaves negatively impacted by return to traditional cooking
Companies look to attract consumers with lower prices and more elegant designs
Wide range of models and functionality key to Samsung's success
RECOVERY AND OPPORTUNITIES
Gradual recovery to be driven by rising demand for freestanding models
Leading brands look to attract consumers with added functionality
Scope for new smart technology to provide added value to category
CATEGORY DATA
Table 107 Sales of Microwaves by Category: Volume 2015-2020
Table 108 Sales of Microwaves by Category: Value 2015-2020
Table 109 Sales of Microwaves by Category: % Volume Growth 2015-2020
Table 110 Sales of Microwaves by Category: % Value Growth 2015-2020
Table 111 Sales of Microwaves by Connected Appliances: % Volume 2016-2020
Table 112 NBO Company Shares of Microwaves: % Volume 2016-2020
Table 113 LBN Brand Shares of Microwaves: % Volume 2017-2020
Table 114 Distribution of Microwaves by Format: % Volume 2015-2020
Table 115 Forecast Sales of Microwaves by Category: Volume 2020-2025
Table 116 Forecast Sales of Microwaves by Category: Value 2020-2025
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2020-2025
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Rise in price sensitivity supports demand for more affordable appliances
Rising consumer health awareness fuelling demand for blenders
Growing competition represents threat to leading player
RECOVERY AND OPPORTUNITIES
Rise in popularity of home cooking to support sales
Rising interest in slow juicers represents threat to centrifugal models
Trend towards minimalism negatively impacting food processors
CATEGORY DATA
Table 119 Sales of Food Preparation Appliances by Category: Volume 2015-2020
Table 120 Sales of Food Preparation Appliances by Category: Value 2015-2020
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2016-2020
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2017-2020
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2015-2020
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2020-2025
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2020-2025
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2020-2025
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand supported by growing interest in convenient cooking appliances
Demand for quality coffee drives demand for espresso machines
Wide range of affordable products key to success of leading players
RECOVERY AND OPPORTUNITIES
Home working trend expected to help support gradual recovery
Smaller housing fuels shift away from appliances with limited functionality
Rising consumer sophistication fuels shift towards more expensive models
CATEGORY DATA
Table 130 Sales of Small Cooking Appliances by Category: Volume 2015-2020
Table 131 Sales of Small Cooking Appliances by Category: Value 2015-2020
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Table 134 Sales of Freestanding Hobs by Format: % Volume 2015-2020
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2016-2020
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2017-2020
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2015-2020
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2020-2025
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2020-2025
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2020-2025
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Increased home seclusion fuels interest in vacuum cleaners
Stick vacuum cleaners benefit from improved features and greater functionality
Intensifying competition fuelling innovation among leading brands
RECOVERY AND OPPORTUNITIES
Widespread economic uncertainty to limit pace of recovery
Shrinking household sizes fuelling demand for smaller appliances
Rising demand for convenience among consumers fuelling innovation
CATEGORY DATA
Table 142 Sales of Vacuum Cleaners by Category: Volume 2015-2020
Table 143 Sales of Vacuum Cleaners by Category: Value 2015-2020
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2016-2020
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2016-2020
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2017-2020
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2015-2020
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2020-2025
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2020-2025
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2020-2025
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand hit by reduced focus on appearance during COVID-19 quarantine
Strong growth potential due to rising image consciousness
Intensifying competition putting growing pressure on leader Philips
RECOVERY AND OPPORTUNITIES
Return to normal life set to boost image awareness and sales
Rising oral hygiene awareness fuelling interest in oral care appliances
Growing focus on grooming boosting demand for body shavers
CATEGORY DATA
Table 154 Sales of Personal Care Appliances by Category: Volume 2015-2020
Table 155 Sales of Personal Care Appliances by Category: Value 2015-2020
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Table 158 Sales of Body Shavers by Format: % Volume 2015-2020
Table 159 Sales of Hair Care Appliances by Format: % Volume 2015-2020
Table 160 NBO Company Shares of Personal Care Appliances 2016-2020
Table 161 LBN Brand Shares of Personal Care Appliances 2017-2020
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2015-2020
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2020-2025
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2020-2025
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2020-2025
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales hit by rise in price sensitivity and closure of non-essential retailers
Strong economic and urban development fuelling demand
Wide range of affordable options ensures KTD Group remains in pole position
RECOVERY AND OPPORTUNITIES
Pace of recovery to be limited by high price sensitivity
Growing interest in air conditioners comes at expense of cooling fans
Growth prospects supported by increased focus on air quality
CATEGORY DATA
Table 167 Sales of Air Treatment Products by Category: Volume 2015-2020
Table 168 Sales of Air Treatment Products by Category: Value 2015-2020
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2016-2020
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2016-2020
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2017-2020
Table 174 Distribution of Air Treatment Products by Format: % Volume 2015-2020
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2020-2025
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2020-2025
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2020-2025
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2020-2025