Sportswear in Denmark
March 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Success of performance wear reveals stronger uptake in physical activity over sports-inspired fashions
Sports-inspired fashions still have scope for growth, thanks to trends for comfortable apparel
Demand for performance footwear may inspire in-store players to expand their service offerings
COMPETITIVE LANDSCAPE
Global giants adidas and Nike maintain joint top place, but domestic Hummel sees success as a relatively close contender
Sport 24 continues to expand its chain store venues, in addition to its online presence
Number of sportswear retailers declines due to intensified competition from online shopping channels
CATEGORY DATA
Table 1 Sales of Sportswear by Category: Value 2014-2019
Table 2 Sales of Sportswear by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Sportswear: % Value 2015-2019
Table 4 LBN Brand Shares of Sportswear: % Value 2016-2019
Table 5 Distribution of Sportswear by Format: % Value 2014-2019
Table 6 Forecast Sales of Sportswear by Category: Value 2019-2024
Table 7 Forecast Sales of Sportswear by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Moderate positive value growth over all categories, thanks to strong economy, the perfect storm of leading trends, and fierce competition from players
Sustainability, ethical apparel, and sporting activities are main trends driving growth
High competition keeps main top players in leading places and categories otherwise fragmented
Fast growing channel of internet retailing posing a real threat to smaller players
Trends seen and growing competition expected to continue over forecast period
MARKET DATA
Table 8 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 9 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 10 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 11 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 13 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 14 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 15 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 16 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 17 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 18 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 19 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources