Alcoholic Drinks in Latvia
Euromonitor International
August 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Latvia’s excise rises compromising cross-border trade
Leader Cesu Alus is active in NPD and extensions in 2019
COVID-19 adds to the list of challenges facing alcoholic drinks in Latvia
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
HEADLINES
PRE-COVID-19 PERFORMANCE
Sales drop as challenges to beer producers mount
Variety of beer expands in Latvia, supporting premiumisation
Competitors pursue a more sophisticated offering
2020 AND BEYOND
COVID-19 impact
Affected products within beer
Recovery and opportunities
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2019
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2014-2019
Table 18 Sales of Beer by Category: Total Value 2014-2019
Table 19 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 20 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 25 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 26 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 28 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Latvian taste buds become more sophisticated as strong sales growth continues
Competition sparkles
Lower-priced range receiving growing demand
2020 AND BEYOND
COVID-19 impact
Affected products within wine
Recovery and opportunities
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2014-2019
Table 33 Sales of Wine by Category: Total Value 2014-2019
Table 34 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 35 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 40 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 41 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Shake-up of spirits looks likely as consumers are influenced by international trends
Alcohol-heavy spirits put on extra weight in excise, discouraging purchases
Johan Freitag shines in Latvia, offering an authentic taste of Scandinavia
2020 AND BEYOND
COVID-19 impact
Affected products within spirits
Recovery and opportunities
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2014-2019
Table 45 Sales of Spirits by Category: Total Value 2014-2019
Table 46 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 47 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 52 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 53 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 54 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 55 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 56 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Thirst for cider among young adult consumers
Somersby: more than just cider
Room for craft varieties to develop
2020 AND BEYOND
COVID-19 impact
Recovery and opportunities
CATEGORY DATA
Table 59 Sales of Cider/Perry: Total Volume 2014-2019
Table 60 Sales of Cider/Perry: Total Value 2014-2019
Table 61 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 62 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 67 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 68 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 69 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 70 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 71 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 72 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 73 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024
HEADLINES
PRE-COVID-19 PERFORMANCE
Spirit-based RTDs continue to slide
Wine-based RTDs takes over the category’s navigation
Leader Cesu Alus tries to refresh category image
2020 AND BEYOND
COVID-19 impact
Affected products within RTDs
Recovery and opportunities
CATEGORY DATA
Table 74 Sales of RTDs by Category: Total Volume 2014-2019
Table 75 Sales of RTDs by Category: Total Value 2014-2019
Table 76 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 77 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 78 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 79 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 82 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 83 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 84 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 85 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 86 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 87 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 88 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024