Health and Wellness in Ukraine
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2015-2020
Table 2 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 3 Sales of Health and Wellness by Category: Value 2015-2020
Table 4 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 7 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 8 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 9 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 11 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 13 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 fallout weakens demand for reduced sugar carbonates
Ukrainians continue to show little interest in reduced caffeine beverages
Coca-Cola and PepsiCo remain the clear leaders
RECOVERY AND OPPORTUNITIES
Robust recovery projected from 2021
Reduced sugar soft drinks will continue to dominate BFY beverages
Demand for reduced caffeine beverages set to remain negligible
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2015-2020
Table 18 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 20 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 21 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 22 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for FF energy drinks underpins resilient performance of FF beverages
Increased health-consciousness boosts consumption of FF sports drinks
FF fruit/vegetable juice and FF bottled water hardest hit by COVID-19 disruption
RECOVERY AND OPPORTUNITIES
Heightened budget-consciousness likely to temper recovery
Rising health awareness in Ukraine bodes well for FF beverages
FF sports drinks set to show the fastest development
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2015-2020
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2015-2020
Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2015-2020
Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2016-2020
Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2017-2020
Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2015-2020
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2020-2025
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Economic shock of COVID-19 curbs demand for NH bottled water
NH fruit/vegetable juice worst affected by heightened budget-consciousness
Pandemic-related health concerns boost NH tea consumption
RECOVERY AND OPPORTUNITIES
Enduring price-sensitivity expected to constrain expansion of NH beverages
NH bottled water set to remain the largest and most dynamic category
Rising health awareness will fuel investment in innovation and marketing activities
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2015-2020
Table 34 Sales of NH Beverages by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of NH Beverages: % Value 2016-2020
Table 36 LBN Brand Shares of NH Beverages: % Value 2017-2020
Table 37 Distribution of NH Beverages by Format: % Value 2015-2020
Table 38 Forecast Sales of NH Beverages by Category: Value 2020-2025
Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Manufacturers in several categories broaden their reduced sugar offers
PepsiCo introduces Lay's Oven Baked Potato Chips with 50% Less Fat
Olkom expands its BFY spreads portfolio with four new products
RECOVERY AND OPPORTUNITIES
Flavour innovation will remain a key trend in reduced fat mayonnaise
Renewed focus on immunity may temper demand for reduced fat sour milk products
Heart health concerns should strengthen interest in BFY reduced salt packaged food
CATEGORY DATA
Table 40 Sales of BFY Packaged Food by Category: Value 2015-2020
Table 41 Sales of BFY Packaged Food by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of BFY Packaged Food: % Value 2016-2020
Table 43 LBN Brand Shares of BFY Packaged Food: % Value 2017-2020
Table 44 Distribution of BFY Packaged Food by Format: % Value 2015-2020
Table 45 Forecast Sales of BFY Packaged Food by Category: Value 2020-2025
Table 46 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Free from gluten products become more widely available in dessert mixes
Free from lactose dairy products continue to gain popularity
Local producers strengthen their presence in free from dairy milk alternatives
RECOVERY AND OPPORTUNITIES
Free from meat substitutes poised to benefit from recent entry of two global brands
More dried pasta brands expected to introduce free from gluten products
Rapid expansion of free from lactose dairy set to continue
CATEGORY DATA
Table 47 Sales of Free From by Category: Value 2015-2020
Table 48 Sales of Free From by Category: % Value Growth 2015-2020
Table 49 NBO Company Shares of Free From: % Value 2016-2020
Table 50 LBN Brand Shares of Free From: % Value 2017-2020
Table 51 Distribution of Free From by Format: % Value 2015-2020
Table 52 Forecast Sales of Free From by Category: Value 2020-2025
Table 53 Forecast Sales of Free From by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
FF claims central to revamp of Vodny Mir brand
FF brand Fuchips gains ground in savoury snacks
COVID-19 prompts Kernel Group to change TV advertisement for Schedry Dar
RECOVERY AND OPPORTUNITIES
Launch of more FF yoghurt and sour milk products with probiotics expected
FF breakfast cereals set to benefit from rising demand for fortified granola products
Fortification will remain a key competitive strategy for Danone's Alpro brand
CATEGORY DATA
Table 54 Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
Table 55 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020
Table 56 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2015-2020
Table 57 Key Functional Ingredients in Fortified/Functional Bread: % Value 2015-2020
Table 58 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2015-2020
Table 59 Key Functional Ingredients in Fortified/Functional Milk: % Value 2015-2020
Table 60 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2015-2020
Table 61 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2015-2020
Table 62 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2016-2020
Table 63 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2017-2020
Table 64 LBN Brand Shares of Fortified/Functional Bread: % Value 2017-2020
Table 65 Distribution of Fortified/Functional Packaged Food by Format: % Value 2015-2020
Table 66 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2020-2025
Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
NH jam brand Veres taps into heath concerns surrounding COVID-19
Sugar confectionery brands seek to win back consumers with NH claims
Several new products enter NH fruit snacks
RECOVERY AND OPPORTUNITIES
Demand for granola products will continue to drive expansion of NH cereal bars
Increased budget-consciousness will create opportunities for cheaper NH products
Stronger demand for NH honey expected to be a lasting legacy of the pandemic
CATEGORY DATA
Table 68 Sales of NH Packaged Food by Category: Value 2015-2020
Table 69 Sales of NH Packaged Food by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of NH Packaged Food: % Value 2016-2020
Table 71 LBN Brand Shares of NH Packaged Food: % Value 2017-2020
Table 72 Distribution of NH Packaged Food by Format: % Value 2015-2020
Table 73 Forecast Sales of NH Packaged Food by Category: Value 2020-2025
Table 74 Forecast Sales of NH Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Dairy producer Organic Milk expands into organic cheese category
Store-based and online distribution of organic products continues to improve
More international brands enter organic chocolate confectionery
RECOVERY AND OPPORTUNITIES
Organic packaged food set to remain a relatively minor category in Ukraine
More staples producers expected to add organic variants to their ranges
Organic baby food well placed to weather economic fallout of COVID-19
CATEGORY DATA
Table 75 Sales of Organic Packaged Food by Category: Value 2015-2020
Table 76 Sales of Organic Packaged Food by Category: % Value Growth 2016-2020
Table 77 NBO Company Shares of Organic Packaged Food: % Value 2016-2020
Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2017-2020
Table 79 Distribution of Organic Packaged Food by Format: % Value 2015-2020
Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2020-2025
Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2020-2025
KEY DATA FINDINGS