Air Care in Chile
April 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Car and gel air fresheners see growth
Spray fresheners, new adaptations
Electric air fresheners strategic to maintain customer loyalty
COMPETITIVE LANDSCAPE
SC Johnson dominates sales
Modern channels’ strategies increasing competition between brands
CATEGORY DATA
Table 1 Sales of Air Care by Category: Value 2014-2019
Table 2 Sales of Air Care by Category: % Value Growth 2014-2019
Table 3 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 4 NBO Company Shares of Air Care: % Value 2015-2019
Table 5 LBN Brand Shares of Air Care: % Value 2016-2019
Table 6 Forecast Sales of Air Care by Category: Value 2019-2024
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care shows positive results for 2019
REP law, sustainability and circular economy are key aspects of home care
Importance of modern grocery retailers contributes to presence of private label
Circular economy, the new way to relate with consumers
Home care is expected to maintain growth for the forecast period.
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources