Toilet Care in Belgium
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Toilet care benefits significantly in 2020 from people spending more time at home
Henkel focuses on promoting new packaging to gain higher penetration for its rim blocks, while Ecover and Frosch gain strength in toilet care with greater visibility
Harpic, Bref and Glorix brands respond to demand for more sustainable, environmentally friendly toilet care with new launches in gel and blocks over the year
RECOVERY AND OPPORTUNITIES
Growth will abate as people resume their normal routines outside of home, but volume and value sales of toilet care will exceed what they were before COVID-19
While sustainability and other ecological trends will drive innovation, manufacturers will likely focus their efforts in the direction of ITBs over the forecast period
While toilet care has less eco-friendly presence than other home care categories, newly launched products will boost the category's growth prospects in this arena
CATEGORY DATA
Table 1 Sales of Toilet Care by Category: Value 2015-2020
Table 2 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 4 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 5 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 7 Households 2015-2020
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources