Consumer Health in Portugal
Euromonitor International
October 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2019-2020
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts demand for acetaminophen with supply shortages reported
Statement from the WHO hits sales of ibuprofen in 2020
Targeted pain relief hits home as consumers look for quick and effective solutions
RECOVERY AND OPPORTUNITIES
Acetaminophen set to remain the preferred choice of pain relief
Ibuprofen at the mercy of clinical trials as manufacturers look to repair its reputation
Online sales set to benefit from concerns over catching COVID-19
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales benefit from demand created by COVID-19
Manufacturers focus on the winter for marketing and new product launches
COVID-19 extends demand beyond annual cold and flu season
RECOVERY AND OPPORTUNITIES
Sales expected to stabilise once COVID-19 is brought under control
Herbal/traditional and natural products set to win share
Economy unlikely to hinder sales
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 having a mixed impact on digestive remedies in 2020
EU recommends suspension of products containing ranitidine
Johnson & Johnson benefits from spike in demand for diarrhoeal remedies
RECOVERY AND OPPORTUNITIES
Ageing population should support sales of laxatives
Unhealthy lifestyles to remain a key growth driver
Distribution is unlikely to change significantly
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home seclusion has mixed impact on sales in 2020
Bayer adapts to changing landscape as COVID-19 hits in-store marketing
COVID-19 shakes up the competitive landscape
RECOVERY AND OPPORTUNITIES
Containment of COVID-19 and return to relative normality key to growth
Tourism expected to boost demand for antipruritics
Ageing population set to drive demand, but category maturity remains a challenge
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Smokers at greater threat from COVID-19 than non-smokers
Health and wellness trend and tax rises on tobacco encouraging more smokers to quit
Tax rises on tobacco benefit sales of NRT cessation aids
RECOVERY AND OPPORTUNITIES
More smokers expected to quit as health awareness grows
Economic uncertainty could present challenges and opportunities
Competitive landscape may need innovation to drive stronger growth
CATEGORY INDICATORS
Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sleep disorders on the rise since COVID-19
Growing preference for herbal/traditional sleep aids
Competitive landscape remains fragmented
RECOVERY AND OPPORTUNITIES
Impending economic downturn likely to benefit sleep aids
Electronic devices and changing work habits could lead to rise in sleep deprivation
E-commerce set to grow while Stilnoite looks to build on strong start
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Home working and home seclusion resulting in drier eyes
Home seclusion reduces incidence and severity of allergies
Reckitt Benckiser increases its lead thanks to rise in demand for standard eye care
RECOVERY AND OPPORTUNITIES
Deteriorating eye health set to continue driving demand for eye care
Innovation key to sales
Preference for eye care advice likely to stunt growth of e-commerce
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Fewer injuries in 2020 due to home seclusion
Wound care suffers from maturity and an increasingly safety conscious society
Hansaplast faces growing competition from cheaper private label products
RECOVERY AND OPPORTUNITIES
Changing lifestyles could suppress demand
Increase in sport and fitness expected as consumers look to get healthy
Private label set to prevail due to economic uncertainty
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales of vitamins flourish as consumers look to boost their immunity levels
Multivitamins and vitamins C and D see strong benefit from COVID-19
Centrum leads but faces growing challenge from smaller players
RECOVERY AND OPPORTUNITIES
COVID-19 set to have longer term impact on sales of vitamins
Multivitamins likely to focus on products to boost the immune system
Convenience is king with e-commerce set to expand its presence
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumers turn to dietary supplements to fight off COVID-19
Lack of trust in the efficacy of dietary supplements inhibits growth
Perrigo expands into dietary supplements in 2020
RECOVERY AND OPPORTUNITIES
Dietary supplements set to continue growing beyond 2020
Economic uncertainty casts a shadow on growth projections
Distribution focus expected to switch to e-commerce
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Consumer focus turns to COVID-19 and away from weight management
High rates of obesity ensure stable demand for weight management and wellbeing
Herbalife retains lead despite pressure on direct selling
RECOVERY AND OPPORTUNITIES
Economic uncertainty and questions over efficacy threaten growth
Focus on healthy diet and exercise could see weight management and wellbeing lose relevance
Consumers set shift online with concerns remaining around direct selling
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Growth slows with consumers unable to take part in sport and exercise
Sports nutrition no longer the preserve of body builders and athletes
GoldNutrition continues to lose share despite launching new products
RECOVERY AND OPPORTUNITIES
Looming economic problems cast a cloud over the future of sports nutrition
Convenience is king but some products set to suffer from focus on high protein meals
Retail landscape set to continue shifting with health food shops set to lose out
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sales rise as consumers prepare for COVID-19
Herbal/traditional dietary supplements on the rise as consumers look to boost their immune system
Competitive landscape heavily influenced by COVID-19
RECOVERY AND OPPORTUNITIES
COVID-19 expected to continue influencing sales over the forecast period
Demand for natural solutions to coughs and colds draws interest from larger pharmaceutical companies
Lack of faith in some herbal/traditional products set to persist
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Parents stock up of paediatric consumer health products in preparation for COVID-19
Nappy (diaper) rash treatments benefit from essential nature
Bepanthene wins share as Bayer adjusts its marketing approach in response to COVID-19
RECOVERY AND OPPORTUNITIES
Falling birth rate and an uncertain economic outlook an obstacle to growth
Vitamins and dietary supplements set to benefit from consumer fears
E-commerce set to see long-term benefit from COVID-19
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025