Soft Drinks in Morocco
January 2020

LIST OF CONTENTS AND TABLES

Executive Summary
Domestic Tax on Consumption Now Being Gradually Implemented
New Companies Benefit in Bottled Water
Coca-Cola To Push Towards Low-sugar Alternatives
Gold and Kabisa New Energy Drink Products
Forecast Cagr Exceeds Historic Cagr
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Appendix
Fountain Sales in Morocco
Sources
Summary 1 Research Sources
Headlines
Prospects
Sugar Tax Benefits Bottled Water
Global Giants Take Advantage of Growing Water Demand
Competitive Landscape
Les Eaux Minérales D’oulmès Diversifying Its Product Range
Competition From Coca-cola, Soon To Hit Moroccan Market
Aquafina, A New Brand in Bottled Water
Category Data
Table 27 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 28 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 29 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 30 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 31 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 32 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 33 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
Headlines
Prospects
Tax Causes Consumers To Switch From Cola
Orange Carbonate Mirinda Still Maintains Large Presence
Competitive Landscape
Coca-Cola Unwilling To Absorb Tax Itself
Carbonates Brand Pepsi Surviving Market Conditions
Category Data
Table 39 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 40 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 41 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 42 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 43 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 44 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 45 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 46 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 47 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 48 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 49 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 50 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 51 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 52 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 53 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Headlines
Prospects
Liquid Concentrates Still Growing Despite High Sugar Content
Differing Unit Prices for Liquid Concentrates Affect Established Brands
Competitive Landscape
Teisseire Sees Growth in Sales
Sirop Sport Still Leading
Category Data
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 56 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 57 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 58 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 59 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 60 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 61 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 62 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 63 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 64 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 65 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 66 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 67 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 68 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 69 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 70 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 72 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 73 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
Headlines
Prospects
Juice Appeals To Many for Its Perceived Health Benefits
Nectars (25-99% Juice) Still Highly Favoured by Nationals
Juice Brands Enter and Leave Category
Competitive Landscape
Moroccan Food Processing Continues To Lead
Sumol+compal in the Spotlight
Mutandis Maintains Second Place in Juice
Category Data
Table 74 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 75 Off-trade Sales of Juice by Category: Value 2014-2019
Table 76 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 77 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 78 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 79 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 80 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 81 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 82 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 83 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 84 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 85 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 86 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 87 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 88 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024
Prospects
Headlines
Prospects
Unsaturated Category With Massive Potential
Competitive Landscape
Lipton’s Success Is Continuing To Underpin Optimism
Rauch Eis Tee Leaning Towards Sustainable Packaging
Category Data
Table 89 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 90 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 91 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 92 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 93 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 94 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 95 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 96 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 97 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 98 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 99 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 101 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
Headlines
Prospects
High Sugar Content To Affect Consumers Because of Legislation
New Fortified Energy Drinks Make Their Entrance
Elite Clientele To Receive New Energy Drink
Competitive Landscape
Premium Energy Drink Gold To Target Wealthiest Pockets
Exotic Flavours and African Culture New To the Category
Red Bull To Face Stiff Competition
Category Data
Table 102 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 103 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 104 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 105 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 106 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 108 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 109 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 110 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 111 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 112 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 113 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
Prospects
Prospects