Retailing in Slovenia
March 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Growth in 2019 is driven by the positive economic landscape, rising disposable incomes and increasing consumer spending confidence
Modern grocery retailers are fierce competition for traditional grocery stores, who focus on specialist items to remain competitive
Environmental awareness and purpose-driven campaigns shape the landscape in 2019
Modern grocery retailers increasingly offer domestic products and local ingredients, a speciality that was previously only offered by traditional grocers
The rise of e-commerce and mobile e-commerce shapes consumer shopping habits, as players respond with omnichannel retailing strategies
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Table 1 Cash and Carry Sales: Value 2014-2019
Seasonality
Christmas
Black Friday
Back to school
Payments and delivery
Emerging business models
MARKET DATA
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 4 Sales in Store-Based Retailing by Channel: Value 2014-2019
Table 5 Sales in Store-Based Retailing by Channel: % Value Growth 2014-2019
Table 6 Store-Based Retailing Outlets by Channel: Units 2014-2019
Table 7 Store-Based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 8 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 10 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 11 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 12 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 13 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 14 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 15 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 16 Retailing GBO Company Shares: % Value 2015-2019
Table 17 Retailing GBN Brand Shares: % Value 2016-2019
Table 18 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 19 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 20 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 21 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 22 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 23 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 24 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 25 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 26 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 27 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 28 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 29 Forecast Sales in Store-Based Retailing by Channel: Value 2019-2024
Table 30 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2019-2024
Table 31 Forecast Store-Based Retailing Outlets by Channel: Units 2019-2024
Table 32 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 33 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 34 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 35 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 36 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 37 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 38 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 39 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 40 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
SOURCES
Summary 2 Research Sources
HEADLINES
PROSPECTS
The positive economic landscape, expansion strategies and effective marketing campaigns drive growth
Biodegradable bags boost positive sentiment towards stores as they offer eco-friendly solutions to consumers
Private label and discounters grow, while convenience stores lose ground
COMPETITIVE LANDSCAPE
Lead players focus on expansion strategies and purpose-led campaigns to stay at the top
Hofer and Lidl see success by focusing on affordable price points, while Lidl starts to offer domestic goods
In 2019, delivery services are underdeveloped, unable to cater to consumers demands for convenience
CHANNEL DATA
Table 41 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 42 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 43 Sales in Modern Grocery Retailers by Channel: Value 2014-2019
Table 44 Sales in Modern Grocery Retailers by Channel: % Value Growth 2014-2019
Table 45 Modern Grocery Retailers Outlets by Channel: Units 2014-2019
Table 46 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 47 Modern Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 48 Modern Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 49 Modern Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 50 Modern Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 51 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 52 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 53 Forecast Sales in Modern Grocery Retailers by Channel: Value 2019-2024
Table 54 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2019-2024
Table 55 Forecast Modern Grocery Retailers Outlets by Channel: Units 2019-2024
Table 56 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Growth is hindered by modern grocery retailers which offer a wider variety of stock, expanding into rural areas
Loyal customer bases boost sales for traditional grocery retailers, as locally sourced ingredients are an essential selling point
Forecast growth can be driven by focusing on customers’ needs and a personalised shopping experience
COMPETITIVE LANDSCAPE
Modern grocery retailers are tough competition, and there is limited space for traditional grocery retailers to compete
Specialist stores and those with a niche perform well amongst traditional grocery retailers
Packing free stores compete, by offering an eco-friendly solution for environmentally conscious consumers
CHANNEL DATA
Table 57 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 58 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 59 Traditional Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 60 Traditional Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 61 Traditional Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 62 Traditional Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 63 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 64 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Growth is boosted by the favourable economic landscape, rising disposable incomes and growing consumer confidence
The influence of media and fast-fashion trends shape the landscape for apparel and footwear specialist retailers
The rise of e-commerce is both an opportunity and a threat to the success of apparel and footwear specialist retailers
COMPETITIVE LANDSCAPE
Magistrat International gains share to take the lead from H&M Hennes & Mauritz doo, offering a wide portfolio of brands
H&M Hennes & Mauritz doo targets lower- to mid-income consumers, with a high turnover of goods and a thriving e-commerce platform
Local player Montecristo SL comes in second place, strategically located to target consumers with well-known international brands
CHANNEL DATA
Table 65 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 66 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 67 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 68 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 69 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 70 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 71 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 72 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
HEADLINES
PROSPECTS
Positive performance is driven by the good economic landscape, with reliable results predicted for across the forecast period
The global health and wellness trend is shaping the landscape, set to increase growth further over the forecast period
Players drive growth by improving their online presence, highlighting appealing product lines, discounts and deals
COMPETITIVE LANDSCAPE
The landscape remains fragmented as leader Mueller doo continues to face competition from dm-Drogerie Markt, which has an increasing share
dm-Drogerie Markt doo retains its second-placed position by continuing its expansion strategy, with appealing price-points enticing consumers
Engrotuš dd promotes its new product lines to drive sales in 2019
CHANNEL DATA
Table 73 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 74 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 75 Sales in Health and Beauty Specialist Retailers by Channel: Value 2014-2019
Table 76 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2014-2019
Table 77 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2015-2019
Table 78 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2016-2019
Table 79 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2016-2019
Table 80 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2016-2019
Table 81 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 82 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 83 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2019-2024
Table 84 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2019-2024
HEADLINES
PROSPECTS
The favourable economic landscape is especially crucial for mixed retailers, which have products with higher price-points
Premiumisation is a growing trend for mixed retailers, set to boost growth over the forecast period
Forecast growth will be driven by e-commerce, modernisation and store refurbishments
COMPETITIVE LANDSCAPE
Players compete in a highly concentrated landscape, with larger department stores located in populated areas
Poslovni Sistem Mercator maintains its lead, benefiting from an established reputation, competing through using heavily discounted products
Studio Moderna doo continues to lose share, with growth threatened for over the forecast period
CHANNEL DATA
Table 85 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 86 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 87 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 88 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 89 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 90 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 91 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 92 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 93 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 94 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 95 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 96 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 97 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 98 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 99 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 100 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
HEADLINES
PROSPECTS
Direct selling continues to decline due to growing perceptions of it being an outdated sales method
Consumers are increasingly doing their own product research, rather than relying on the advice of direct sellers
E-commerce is a major threat to direct sellers, with consumers becoming more familiar and trusting of online payment systems
COMPETITIVE LANDSCAPE
Despite negative press over the review period, Herbalife Nutrition retains its lead in 2019, benefiting from the growing influence of the health and wellness trend
Beauty players Avon and Oriflame struggle, as competition from modern grocery retailers, impacts their sales figures
Amway increases its share, benefiting from a range of in-demand dietary supplements and sports nutrition products
CHANNEL DATA
Table 101 Direct Selling by Category: Value 2014-2019
Table 102 Direct Selling by Category: % Value Growth 2014-2019
Table 103 Direct Selling GBO Company Shares: % Value 2015-2019
Table 104 Direct Selling GBN Brand Shares: % Value 2016-2019
Table 105 Direct Selling Forecasts by Category: Value 2019-2024
Table 106 Direct Selling Forecasts by Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
E-commerce records a strong performance in 2019, with new entries set to increase growth over the forecast period
Increasing trust in online payments boosts growth for e-commerce, with value sales through e-commerce rising
Challenges over the forecast period include quality control, delivery and the fast movement of goods
COMPETITIVE LANDSCAPE
3rd party merchants lead the landscape, as Mimovrste doo remains the single biggest player, with an extensive portfolio that is hard for competitors to match
Loco Natura launched an e-commerce platform in Slovenia, highlighting the growing demand for e-commerce only stores
Major shifts from store-based to blended channels
CHANNEL DATA
Table 107 E-Commerce by Channel and Category: Value 2014-2019
Table 108 E-Commerce by Channel and Category: % Value Growth 2014-2019
Table 109 E-Commerce GBO Company Shares: % Value 2015-2019
Table 110 E-Commerce GBN Brand Shares: % Value 2016-2019
Table 111 Forecast E-Commerce by Channel and Category: Value 2019-2024
Table 112 Forecast E-Commerce by Channel and Category: % Value Growth 2019-2024
HEADLINES
PROSPECTS
Mobile e-commerce and payments through mobile are on the rise
Players are set to improve secure payment and delivery systems to boost growth
As smartphone and tablet ownership continues to increase, further expansion is set for the forecast period
COMPETITIVE LANDSCAPE
Early payers Mimovrste and Studio Moderna shape the landscape of mobile e-commerce
Players will adapt current sites for mobile browsing, to remain competitive over the forecast period
Mobile e-commerce banking services are set to stimulate growth
CHANNEL DATA
Table 113 Mobile E-Commerce: Value 2014-2019
Table 114 Mobile E-Commerce: % Value Growth 2014-2019
Table 115 Mobile E-Commerce Forecasts: Value 2019-2024
Table 116 Mobile E-Commerce Forecasts: % Value Growth 2019-2024