Concentrates in Bulgaria
Euromonitor International
January 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Uptick in demand for off-trade concentrates by home-bound consumers in 2020 but growth still stagnant
In the midst of the pandemic, players promoting healthier liquid concentrates in an effort to boost sales
Vitanea OOD, strong leader in liquid concentrates, maintains category leadership in 2020
RECOVERY AND OPPORTUNITIES
Concentrates likely to struggle to bounce back over the forecast period
Developing new flavours may provide opportunities for players over the forecast period
In the midst of rising price-consciousness, some consumers may return to home-made liquid concentrates
CATEGORY DATA
Concentrates Conversions
Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 2 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 3 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 5 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 6 Leading Flavours for Off-trade Powder Concentrates: % Volume 2015-2020
Table 7 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 8 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 9 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 10 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 11 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 12 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 13 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 16 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 17 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 18 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025
MARKET DATA
Table 19 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 20 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 22 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 23 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 25 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 27 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 28 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 29 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 30 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 31 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 32 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 33 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 34 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 35 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 36 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 37 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 38 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 40 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 47 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 48 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
APPENDIX
Fountain sales in Bulgaria
Trends
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources