Packaging in Romania
October 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Growth and Growing Retail Sales Give Packaging A Boost
Glass Records the Fastest Growth and Supports the Trend Towards Premiumisation in Packaged Food
On-the-go Consumption and Trend Towards Healthier Lifestyles Dictating Changes in Soft Drinks Packaging
Premiumisation Shapes Innovations Within Alcoholic Drinks Packaging
Rigid Plastic Remains Most Popular Through Extensive Use in Colour Cosmetics, Bath and Shower, Hair Care and Skin Care
Another Year of Growth for Home Care Packaging
Packaging Legislation
Legislation for Packaging and Packaging Scraps Aims at A Proper Packaging Management
Packaging Legislation Is Harmonised With EU Directives
New Legal Initiatives Created for Packaging
Recycling and the Environment
Players From Beverages’ Industries Taking Steps Towards Sustainability
Eco-friendly Packaging Is on the Way
Recycling Awareness Raised Through Education
Packaging Design and Labelling
Packaging Innovation Drives Sales of Carbonates
Packaging Innovation As A Key Means of Product Differentiation
Bag in Box Continues Gaining Ground in Wine
Headlines
Prospects
Rigid Plastic Remains Most Popular Through Extensive Use in Colour Cosmetics, Bath and Shower, Hair Care and Skin Care
Glass Packaging Stimulates Demand for Premiumisation, With Different Shapes Employed by Manufacturers
Packaging Innovation Supports Growth, With New Designs Such As Easy Grip Bottles Proving Popular
Headlines
Prospects
International Companies Are Responsible for the Performance of Packaging
Aluminium/plastic Pouches and Board Tubs Are the Fastest Growing
Bigger Pack Sizes Are on the Move
Headlines
Prospects
Another Year of Growth for Home Care Packaging
Packaging Innovation As A Key Means of Product Differentiation
Trigger Closures Continue To Expand
Headlines
Prospects
Premiumisation Shapes Innovations Within Alcoholic Drinks Packaging
Rising Diversity Within Beer Packaging
Bag in Box Continues Gaining Ground in Wine
Headlines
Prospects
Personalisation, Portioning and Creating New Experiences Are Key Drivers in Coffee Packaging
Loose Tea Becomes More Popular Due To Scepticism Regarding Tea Bag Content
Product Freshness and Recycling Are Trends Reshaping Packaging Types
Headlines
Prospects
On-the-go Consumption and Trend Towards Healthier Lifestyles Dictating Changes in Packaging
Packaging Innovation Drives Sales of Carbonates
Pet Bottles Become Popular in 2018
Headlines
Prospects
Chocolate Confectionery Drives the Performance of Packaging
Bigger Pack Sizes Attract Consumers
Folding Cartons Support the Trend Towards Premiumisation
Headlines
Prospects
Dairy in Rigid Plastic Containers Continues To Account for the Greatest Sales
Glass Records the Fastest Growth and Supports the Trend Towards Premiumisation
Smaller-sized Packaging Increases in Popularity Among Consumers
Headlines
Prospects
Long-standing Traditions Impact Processed Fruit and Vegetables Packaging
Traditional Metal Packaging Continues To Account for the Highest Sales
Flexible Plastic Records Growth
Headlines
Prospects
Popularity of Processed Meat and Seafood Drives the Performance of Packaging
Flexible Packaging and Metal Strongly Dominate
Chilled Processed Meat in Thin Wall Plastic Containers Drives the Dynamics of Rigid Plastic
Headlines
Prospects
Packaging Tracks the Good Performance of Ready Meals
Rigid Plastic Accounts for the Highest Sales
Chilled Ready Meals Support Sales of Folding Cartons
Headlines
Prospects
Flexible Packaging Dominates Sales
Smaller and Lighter Packaging Drives Demand
Liquid Cartons Are the Best Performers
Headlines
Prospects
Sweet Spreads Remain Traditional in Terms of Packaging
Glass Supports Premiumisation Within Honey and Jams and Preserves
Rigid Plastic Is the Fastest Growing