1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 240
4.6 F: from Facatativá to Fuzhou 244
4.7 G: from Gabes to Gyumri 247
4.8 H: from Ha Long (Hong Gai) to Hyesan 254
4.9 I: from Ialta (Yalta) to Izmit 260
4.10 J: from Jabalpur to Jyvaskyla 264
4.11 K: from Kabankalan to Kyzylorda 268
4.12 L: from La Banda to Lysychans'k 282
4.13 M: from Ma`arrat an Nu`man to Mzuzu 290
4.14 N: from Naberezhnye Tchelny to Nzerekore 305
4.15 O: from Oakville to Ozamis City 313
4.16 P: from Pabna to Pyongyang 317
4.17 Q: from Qaemshahr to Quito 327
4.18 R: from Ra'annana to Rzeszów 329
4.19 S: from Saanich to Szombathely 334
4.20 T: from Tabaco to Tyumen 353
4.21 U: from Uberaba to Uzhhorod 365
4.22 V: from Vacoas-Phoenix to Vung Tau 367
4.23 W: from Wa to Wuxi 372
4.24 X: from Xai-Xai to Xuzhou 374
4.25 Y: from Yakutsk to Yozgat 375
4.26 Z: from Zaanstad to Zwolle 377

5 CITY SEGMENTS RANKED BY COUNTRY 380
5.1 Afghanistan 380
5.2 Albania 380
5.3 Algeria 381
5.4 American Samoa 382
5.5 Andorra 382
5.6 Angola 382
5.7 Antigua and Barbuda 383
5.8 Argentina 384
5.9 Armenia 387
5.10 Aruba 387
5.11 Australia 388
5.12 Austria 389
5.13 Azerbaijan 389
5.14 Bahrain 390
5.15 Bangladesh 391
5.16 Barbados 392
5.17 Belarus 392
5.18 Belgium 393
5.19 Belize 393
5.20 Benin 394
5.21 Bermuda 394
5.22 Bhutan 394
5.23 Bolivia 395
5.24 Bosnia and Herzegovina 395
5.25 Botswana 396
5.26 Brazil 397
5.27 Brunei 399
5.28 Bulgaria 400
5.29 Burkina Faso 400
5.30 Burma 401
5.31 Burundi 401
5.32 Cambodia 401
5.33 Cameroon 402
5.34 Canada 403
5.35 Cape Verde 404
5.36 Central African Republic 405
5.37 Chad 405
5.38 Chile 406
5.39 China 407
5.40 Christmas Island 408
5.41 Colombia 409
5.42 Comoros 410
5.43 Congo (formerly Zaire) 411
5.44 Cook Islands 411
5.45 Costa Rica 412
5.46 Cote d'Ivoire 412
5.47 Croatia 412
5.48 Cuba 413
5.49 Cyprus 413
5.50 Czech Republic 414
5.51 Denmark 415
5.52 Djibouti 415
5.53 Dominica 415
5.54 Dominican Republic 416
5.55 Ecuador 417
5.56 Egypt 418
5.57 El Salvador 419
5.58 Equatorial Guinea 419
5.59 Eritrea 419
5.60 Estonia 420
5.61 Ethiopia 420
5.62 Fiji 421
5.63 Finland 421
5.64 France 422
5.65 French Polynesia 423
5.66 Gabon 423
5.67 Georgia 423
5.68 Germany 424
5.69 Ghana 425
5.70 Greece 426
5.71 Greenland 427
5.72 Grenada 427
5.73 Guam 427
5.74 Guatemala 428
5.75 Guinea 428
5.76 Guinea-Bissau 429
5.77 Guyana 429
5.78 Haiti 430
5.79 Honduras 430
5.80 Hong Kong 431
5.81 Hungary 431
5.82 Iceland 432
5.83 India 433
5.84 Indonesia 435
5.85 Iran 437
5.86 Iraq 439
5.87 Ireland 439
5.88 Israel 440
5.89 Italy 441
5.90 Jamaica 442
5.91 Japan 443
5.92 Jordan 445
5.93 Kazakhstan 446
5.94 Kenya 447
5.95 Kiribati 447
5.96 Kosovo 448
5.97 Kuwait 448
5.98 Kyrgyzstan 449
5.99 Laos 449
5.100 Latvia 450
5.101 Lebanon 450
5.102 Lesotho 451
5.103 Liberia 451
5.104 Libya 452
5.105 Liechtenstein 452
5.106 Lithuania 452
5.107 Luxembourg 453
5.108 Macau 453
5.109 Macedonia 453
5.110 Madagascar 454
5.111 Malawi 454
5.112 Malaysia 455
5.113 Maldives 455
5.114 Mali 456
5.115 Malta 456
5.116 Marshall Islands 456
5.117 Mauritania 457
5.118 Mauritius 457
5.119 Mexico 458
5.120 Micronesia Federation 459
5.121 Moldova 459
5.122 Monaco 459
5.123 Mongolia 460
5.124 Montenegro 460
5.125 Morocco 461
5.126 Mozambique 462
5.127 Namibia 462
5.128 Nauru 463
5.129 Nepal 463
5.130 New Caledonia 463
5.131 New Zealand 464
5.132 Nicaragua 464
5.133 Niger 465
5.134 Nigeria 466
5.135 Niue 467
5.136 Norfolk Island 467
5.137 North Korea 468
5.138 North Sudan 469
5.139 Norway 469
5.140 Oman 470
5.141 Pakistan 471
5.142 Palau 472
5.143 Palestine 473
5.144 Panama 473
5.145 Papua New Guinea 473
5.146 Paraguay 474
5.147 Peru 475
5.148 Philippines 476
5.149 Poland 480
5.150 Portugal 481
5.151 Puerto Rico 481
5.152 Qatar 482
5.153 Republic of Congo 482
5.154 Romania 483
5.155 Russia 484
5.156 Rwanda 486
5.157 San Marino 486
5.158 Sao Tome E Principe 486
5.159 Saudi Arabia 487
5.160 Senegal 487
5.161 Serbia 488
5.162 Seychelles 488
5.163 Sierra Leone 488
5.164 Singapore 489
5.165 Slovakia 489
5.166 Slovenia 489
5.167 Solomon Islands 490
5.168 Somalia 490
5.169 South Africa 491
5.170 South Korea 492
5.171 South Sudan 493
5.172 Spain 494
5.173 Sri Lanka 495
5.174 St. Kitts and Nevis 496
5.175 St. Lucia 496
5.176 St. Vincent and the Grenadines 496
5.177 Suriname 496
5.178 Swaziland 497
5.179 Sweden 497
5.180 Switzerland 498
5.181 Syrian Arab Republic 499
5.182 Taiwan 500
5.183 Tajikistan 500
5.184 Tanzania 501
5.185 Thailand 501
5.186 The Bahamas 502
5.187 The British Virgin Islands 502
5.188 The Cayman Islands 502
5.189 The Falkland Islands 502
5.190 The Gambia 503
5.191 The Netherlands 504
5.192 The Northern Mariana Island 505
5.193 The U.S. Virgin Islands 505
5.194 The United Arab Emirates 505
5.195 The United Kingdom 506
5.196 The United States 507
5.197 Timor - Leste, Democratic Republic of 508
5.198 Togo 508
5.199 Tonga 508
5.200 Trinidad and Tobago 509
5.201 Tunisia 509
5.202 Turkey 510
5.203 Turkmenistan 512
5.204 Tuvalu 513
5.205 Uganda 513
5.206 Ukraine 514
5.207 Uruguay 516
5.208 Uzbekistan 517
5.209 Vanuatu 517
5.210 Venezuela 518
5.211 Vietnam 519
5.212 Wallis and Futuna 519
5.213 Western Sahara 519
5.214 Western Samoa 520
5.215 Yemen 520
5.216 Zambia 520
5.217 Zimbabwe 521

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 522
6.1 Disclaimers & Safe Harbor 522
6.2 ICON Group International, Inc. User Agreement Provisions 523