1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 240
4.6 F: from Facatativá to Fuzhou 244
4.7 G: from Gabes to Gyumri 247
4.8 H: from Ha Long (Hong Gai) to Hyesan 254
4.9 I: from Ialta (Yalta) to Izmit 260
4.10 J: from Jabalpur to Jyvaskyla 264
4.11 K: from Kabankalan to Kyzylorda 268
4.12 L: from La Banda to Lysychans'k 282
4.13 M: from Ma`arrat an Nu`man to Mzuzu 290
4.14 N: from Naberezhnye Tchelny to Nzerekore 305
4.15 O: from Oakville to Ozamis City 313
4.16 P: from Pabna to Pyongyang 317
4.17 Q: from Qaemshahr to Quito 327
4.18 R: from Ra'annana to Rzeszów 329
4.19 S: from Saanich to Szombathely 334
4.20 T: from Tabaco to Tyumen 353
4.21 U: from Uberaba to Uzhhorod 365
4.22 V: from Vacoas-Phoenix to Vung Tau 367
4.23 W: from Wa to Wuxi 372
4.24 X: from Xai-Xai to Xuzhou 374
4.25 Y: from Yakutsk to Yozgat 375
4.26 Z: from Zaanstad to Zwolle 377

5 CITY SEGMENTS RANKED BY COUNTRY 380
5.1 Afghanistan 380
5.2 Albania 380
5.3 Algeria 381
5.4 American Samoa 382
5.5 Andorra 382
5.6 Angola 382
5.7 Antigua and Barbuda 383
5.8 Argentina 384
5.9 Armenia 387
5.10 Aruba 387
5.11 Australia 388
5.12 Austria 389
5.13 Azerbaijan 389
5.14 Bahrain 389
5.15 Bangladesh 390
5.16 Barbados 391
5.17 Belarus 391
5.18 Belgium 391
5.19 Belize 392
5.20 Benin 392
5.21 Bermuda 392
5.22 Bhutan 393
5.23 Bolivia 393
5.24 Bosnia and Herzegovina 394
5.25 Botswana 394
5.26 Brazil 395
5.27 Brunei 397
5.28 Bulgaria 398
5.29 Burkina Faso 398
5.30 Burma 399
5.31 Burundi 399
5.32 Cambodia 399
5.33 Cameroon 400
5.34 Canada 401
5.35 Cape Verde 402
5.36 Central African Republic 402
5.37 Chad 403
5.38 Chile 404
5.39 China 405
5.40 Christmas Island 406
5.41 Colombia 407
5.42 Comoros 408
5.43 Congo (formerly Zaire) 409
5.44 Cook Islands 409
5.45 Costa Rica 410
5.46 Cote d'Ivoire 410
5.47 Croatia 410
5.48 Cuba 411
5.49 Cyprus 411
5.50 Czech Republic 412
5.51 Denmark 412
5.52 Djibouti 413
5.53 Dominica 413
5.54 Dominican Republic 414
5.55 Ecuador 415
5.56 Egypt 416
5.57 El Salvador 417
5.58 Equatorial Guinea 417
5.59 Eritrea 417
5.60 Estonia 418
5.61 Ethiopia 418
5.62 Fiji 418
5.63 Finland 419
5.64 France 420
5.65 French Polynesia 421
5.66 Gabon 421
5.67 Georgia 421
5.68 Germany 422
5.69 Ghana 423
5.70 Greece 424
5.71 Greenland 425
5.72 Grenada 425
5.73 Guam 425
5.74 Guatemala 426
5.75 Guinea 426
5.76 Guinea-Bissau 427
5.77 Guyana 427
5.78 Haiti 427
5.79 Honduras 428
5.80 Hong Kong 428
5.81 Hungary 429
5.82 Iceland 429
5.83 India 430
5.84 Indonesia 431
5.85 Iran 433
5.86 Iraq 435
5.87 Ireland 435
5.88 Israel 436
5.89 Italy 437
5.90 Jamaica 438
5.91 Japan 439
5.92 Jordan 441
5.93 Kazakhstan 442
5.94 Kenya 443
5.95 Kiribati 443
5.96 Kosovo 444
5.97 Kuwait 444
5.98 Kyrgyzstan 445
5.99 Laos 445
5.100 Latvia 445
5.101 Lebanon 446
5.102 Lesotho 446
5.103 Liberia 446
5.104 Libya 447
5.105 Liechtenstein 447
5.106 Lithuania 447
5.107 Luxembourg 448
5.108 Macau 448
5.109 Macedonia 448
5.110 Madagascar 449
5.111 Malawi 449
5.112 Malaysia 450
5.113 Maldives 450
5.114 Mali 451
5.115 Malta 451
5.116 Marshall Islands 451
5.117 Mauritania 452
5.118 Mauritius 452
5.119 Mexico 453
5.120 Micronesia Federation 454
5.121 Moldova 454
5.122 Monaco 454
5.123 Mongolia 455
5.124 Montenegro 455
5.125 Morocco 456
5.126 Mozambique 457
5.127 Namibia 457
5.128 Nauru 458
5.129 Nepal 458
5.130 New Caledonia 458
5.131 New Zealand 459
5.132 Nicaragua 459
5.133 Niger 460
5.134 Nigeria 461
5.135 Niue 462
5.136 Norfolk Island 462
5.137 North Korea 463
5.138 North Sudan 464
5.139 Norway 464
5.140 Oman 465
5.141 Pakistan 466
5.142 Palau 467
5.143 Palestine 468
5.144 Panama 468
5.145 Papua New Guinea 468
5.146 Paraguay 469
5.147 Peru 469
5.148 Philippines 470
5.149 Poland 474
5.150 Portugal 475
5.151 Puerto Rico 475
5.152 Qatar 476
5.153 Republic of Congo 476
5.154 Romania 477
5.155 Russia 478
5.156 Rwanda 480
5.157 San Marino 480
5.158 Sao Tome E Principe 480
5.159 Saudi Arabia 481
5.160 Senegal 481
5.161 Serbia 482
5.162 Seychelles 482
5.163 Sierra Leone 482
5.164 Singapore 483
5.165 Slovakia 483
5.166 Slovenia 483
5.167 Solomon Islands 484
5.168 Somalia 484
5.169 South Africa 485
5.170 South Korea 486
5.171 South Sudan 487
5.172 Spain 488
5.173 Sri Lanka 489
5.174 St. Kitts and Nevis 490
5.175 St. Lucia 490
5.176 St. Vincent and the Grenadines 490
5.177 Suriname 490
5.178 Swaziland 491
5.179 Sweden 491
5.180 Switzerland 492
5.181 Syrian Arab Republic 493
5.182 Taiwan 494
5.183 Tajikistan 494
5.184 Tanzania 495
5.185 Thailand 495
5.186 The Bahamas 496
5.187 The British Virgin Islands 496
5.188 The Cayman Islands 496
5.189 The Falkland Islands 496
5.190 The Gambia 497
5.191 The Netherlands 498
5.192 The Northern Mariana Island 499
5.193 The U.S. Virgin Islands 499
5.194 The United Arab Emirates 499
5.195 The United Kingdom 500
5.196 The United States 501
5.197 Timor - Leste, Democratic Republic of 502
5.198 Togo 502
5.199 Tonga 502
5.200 Trinidad and Tobago 503
5.201 Tunisia 503
5.202 Turkey 504
5.203 Turkmenistan 506
5.204 Tuvalu 506
5.205 Uganda 507
5.206 Ukraine 508
5.207 Uruguay 510
5.208 Uzbekistan 510
5.209 Vanuatu 511
5.210 Venezuela 512
5.211 Vietnam 513
5.212 Wallis and Futuna 513
5.213 Western Sahara 513
5.214 Western Samoa 514
5.215 Yemen 514
5.216 Zambia 514
5.217 Zimbabwe 515

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 516
6.1 Disclaimers & Safe Harbor 516
6.2 ICON Group International, Inc. User Agreement Provisions 517