1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 16
1.2.3.3 Step 3. Filling in Missing Values 17
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 17
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 17
1.2.3.6 Step 6. Aggregation and Benchmarking 18
1.3 Frequently Asked Questions (FAQ) 18
1.3.1 Category Definition 18
1.3.2 Units 18
1.3.3 Methodology 19

2 USING THE DATA 21

3 CITY SEGMENTS RANKED BY MARKET SIZE 22
3.1 Top 15 Markets 22
3.2 Markets 16 to 30 23
3.3 Remaining Cities by Market Rank 24

4 CITY SEGMENTS IN ALPHABETICAL ORDER 195
4.1 A: from Aalborg to Azul 195
4.2 B: from Babahoyo to Byumba Town 208
4.3 C: from Caaguazu to Czestochowa 223
4.4 D: from Da Lat to Dzuunmod 235
4.5 E: from Ebebiyin to Estelí 242
4.6 F: from Facatativá to Fuzhou 246
4.7 G: from Gabes to Gyumri 250
4.8 H: from Ha Long (Hong Gai) to Hyesan 257
4.9 I: from Ialta (Yalta) to Izmit 263
4.10 J: from Jabalpur to Jyvaskyla 267
4.11 K: from Kabankalan to Kyzylorda 271
4.12 L: from La Banda to Lysychans'k 285
4.13 M: from Ma`arrat an Nu`man to Mzuzu 293
4.14 N: from Naberezhnye Tchelny to Nzerekore 308
4.15 O: from Oakville to Ozamis City 316
4.16 P: from Pabna to Pyongyang 321
4.17 Q: from Qaemshahr to Quito 331
4.18 R: from Ra'annana to Rzeszów 333
4.19 S: from Saanich to Szombathely 338
4.20 T: from Tabaco to Tyumen 357
4.21 U: from Uberaba to Uzhhorod 369
4.22 V: from Vacoas-Phoenix to Vung Tau 371
4.23 W: from Wa to Wuxi 376
4.24 X: from Xai-Xai to Xuzhou 378
4.25 Y: from Yakutsk to Yozgat 379
4.26 Z: from Zaanstad to Zwolle 381

5 CITY SEGMENTS RANKED BY COUNTRY 384
5.1 Afghanistan 384
5.2 Albania 384
5.3 Algeria 385
5.4 American Samoa 386
5.5 Andorra 386
5.6 Angola 386
5.7 Antigua and Barbuda 387
5.8 Argentina 388
5.9 Armenia 391
5.10 Aruba 391
5.11 Australia 392
5.12 Austria 393
5.13 Azerbaijan 393
5.14 Bahrain 394
5.15 Bangladesh 395
5.16 Barbados 396
5.17 Belarus 396
5.18 Belgium 397
5.19 Belize 397
5.20 Benin 398
5.21 Bermuda 398
5.22 Bhutan 399
5.23 Bolivia 399
5.24 Bosnia and Herzegovina 400
5.25 Botswana 400
5.26 Brazil 401
5.27 Brunei 403
5.28 Bulgaria 404
5.29 Burkina Faso 405
5.30 Burma 405
5.31 Burundi 406
5.32 Cambodia 406
5.33 Cameroon 407
5.34 Canada 408
5.35 Cape Verde 409
5.36 Central African Republic 410
5.37 Chad 410
5.38 Chile 411
5.39 China 412
5.40 Christmas Island 413
5.41 Colombia 414
5.42 Comoros 415
5.43 Congo (formerly Zaire) 416
5.44 Cook Islands 416
5.45 Costa Rica 417
5.46 Cote d'Ivoire 417
5.47 Croatia 418
5.48 Cuba 418
5.49 Cyprus 419
5.50 Czech Republic 419
5.51 Denmark 420
5.52 Djibouti 420
5.53 Dominica 421
5.54 Dominican Republic 421
5.55 Ecuador 422
5.56 Egypt 423
5.57 El Salvador 424
5.58 Equatorial Guinea 424
5.59 Eritrea 424
5.60 Estonia 425
5.61 Ethiopia 425
5.62 Fiji 426
5.63 Finland 426
5.64 France 427
5.65 French Polynesia 428
5.66 Gabon 428
5.67 Georgia 429
5.68 Germany 430
5.69 Ghana 431
5.70 Greece 432
5.71 Greenland 433
5.72 Grenada 433
5.73 Guam 434
5.74 Guatemala 435
5.75 Guinea 435
5.76 Guinea-Bissau 436
5.77 Guyana 436
5.78 Haiti 437
5.79 Honduras 438
5.80 Hong Kong 438
5.81 Hungary 439
5.82 Iceland 439
5.83 India 440
5.84 Indonesia 442
5.85 Iran 444
5.86 Iraq 446
5.87 Ireland 447
5.88 Israel 448
5.89 Italy 449
5.90 Jamaica 450
5.91 Japan 451
5.92 Jordan 454
5.93 Kazakhstan 455
5.94 Kenya 456
5.95 Kiribati 457
5.96 Kosovo 457
5.97 Kuwait 458
5.98 Kyrgyzstan 459
5.99 Laos 459
5.100 Latvia 460
5.101 Lebanon 460
5.102 Lesotho 461
5.103 Liberia 461
5.104 Libya 462
5.105 Liechtenstein 462
5.106 Lithuania 463
5.107 Luxembourg 463
5.108 Macau 463
5.109 Macedonia 464
5.110 Madagascar 464
5.111 Malawi 465
5.112 Malaysia 465
5.113 Maldives 466
5.114 Mali 466
5.115 Malta 466
5.116 Marshall Islands 467
5.117 Mauritania 467
5.118 Mauritius 467
5.119 Mexico 468
5.120 Micronesia Federation 469
5.121 Moldova 469
5.122 Monaco 469
5.123 Mongolia 470
5.124 Montenegro 470
5.125 Morocco 471
5.126 Mozambique 472
5.127 Namibia 472
5.128 Nauru 473
5.129 Nepal 473
5.130 New Caledonia 473
5.131 New Zealand 474
5.132 Nicaragua 474
5.133 Niger 475
5.134 Nigeria 476
5.135 Niue 477
5.136 Norfolk Island 478
5.137 North Korea 478
5.138 North Sudan 479
5.139 Norway 479
5.140 Oman 480
5.141 Pakistan 481
5.142 Palau 482
5.143 Palestine 483
5.144 Panama 483
5.145 Papua New Guinea 483
5.146 Paraguay 484
5.147 Peru 485
5.148 Philippines 486
5.149 Poland 490
5.150 Portugal 491
5.151 Puerto Rico 491
5.152 Qatar 492
5.153 Republic of Congo 492
5.154 Romania 493
5.155 Russia 494
5.156 Rwanda 496
5.157 San Marino 496
5.158 Sao Tome E Principe 496
5.159 Saudi Arabia 497
5.160 Senegal 497
5.161 Serbia 498
5.162 Seychelles 498
5.163 Sierra Leone 499
5.164 Singapore 499
5.165 Slovakia 499
5.166 Slovenia 500
5.167 Solomon Islands 500
5.168 Somalia 501
5.169 South Africa 501
5.170 South Korea 502
5.171 South Sudan 503
5.172 Spain 504
5.173 Sri Lanka 506
5.174 St. Kitts and Nevis 506
5.175 St. Lucia 506
5.176 St. Vincent and the Grenadines 507
5.177 Suriname 507
5.178 Swaziland 507
5.179 Sweden 508
5.180 Switzerland 508
5.181 Syrian Arab Republic 509
5.182 Taiwan 510
5.183 Tajikistan 510
5.184 Tanzania 511
5.185 Thailand 512
5.186 The Bahamas 512
5.187 The British Virgin Islands 512
5.188 The Cayman Islands 513
5.189 The Falkland Islands 513
5.190 The Gambia 513
5.191 The Netherlands 514
5.192 The Northern Mariana Island 515
5.193 The U.S. Virgin Islands 515
5.194 The United Arab Emirates 515
5.195 The United Kingdom 516
5.196 The United States 517
5.197 Timor - Leste, Democratic Republic of 518
5.198 Togo 518
5.199 Tonga 518
5.200 Trinidad and Tobago 519
5.201 Tunisia 519
5.202 Turkey 520
5.203 Turkmenistan 522
5.204 Tuvalu 523
5.205 Uganda 523
5.206 Ukraine 524
5.207 Uruguay 526
5.208 Uzbekistan 527
5.209 Vanuatu 527
5.210 Venezuela 528
5.211 Vietnam 529
5.212 Wallis and Futuna 529
5.213 Western Sahara 530
5.214 Western Samoa 530
5.215 Yemen 530
5.216 Zambia 531
5.217 Zimbabwe 531

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 532
6.1 Disclaimers & Safe Harbor 532
6.2 ICON Group International, Inc. User Agreement Provisions 533