1 INTRODUCTION & METHODOLOGY 11
1.1 Overview and Definitions 11
1.2 Market Potential Estimation Methodology 11
1.2.1 Overview 11
1.2.2 What is Latent Demand and the P.I.E.? 12
1.2.3 The Methodology 12
1.2.3.1 Step 1. Product Definition and Data Collection 14
1.2.3.2 Step 2. Filtering and Smoothing 15
1.2.3.3 Step 3. Filling in Missing Values 15
1.2.3.4 Step 4. Varying Parameter, Non-linear Estimation 15
1.2.3.5 Step 5. Fixed-Parameter Linear Estimation 16
1.2.3.6 Step 6. Aggregation and Benchmarking 16
1.3 Frequently Asked Questions (FAQ) 16
1.3.1 Category Definition 16
1.3.2 Units 17
1.3.3 Methodology 18

2 USING THE DATA 20

3 CITY SEGMENTS RANKED BY MARKET SIZE 21
3.1 Top 15 Markets 21
3.2 Markets 16 to 30 22
3.3 Remaining Cities by Market Rank 23

4 CITY SEGMENTS IN ALPHABETICAL ORDER 194
4.1 A: from Aalborg to Azul 194
4.2 B: from Babahoyo to Byumba Town 207
4.3 C: from Caaguazu to Czestochowa 222
4.4 D: from Da Lat to Dzuunmod 234
4.5 E: from Ebebiyin to Estelí 241
4.6 F: from Facatativá to Fuzhou 245
4.7 G: from Gabes to Gyumri 249
4.8 H: from Ha Long (Hong Gai) to Hyesan 256
4.9 I: from Ialta (Yalta) to Izmit 262
4.10 J: from Jabalpur to Jyvaskyla 266
4.11 K: from Kabankalan to Kyzylorda 270
4.12 L: from La Banda to Lysychans'k 284
4.13 M: from Ma`arrat an Nu`man to Mzuzu 292
4.14 N: from Naberezhnye Tchelny to Nzerekore 307
4.15 O: from Oakville to Ozamis City 315
4.16 P: from Pabna to Pyongyang 320
4.17 Q: from Qaemshahr to Quito 330
4.18 R: from Ra'annana to Rzeszów 332
4.19 S: from Saanich to Szombathely 337
4.20 T: from Tabaco to Tyumen 356
4.21 U: from Uberaba to Uzhhorod 368
4.22 V: from Vacoas-Phoenix to Vung Tau 370
4.23 W: from Wa to Wuxi 375
4.24 X: from Xai-Xai to Xuzhou 377
4.25 Y: from Yakutsk to Yozgat 378
4.26 Z: from Zaanstad to Zwolle 380

5 CITY SEGMENTS RANKED BY COUNTRY 383
5.1 Afghanistan 383
5.2 Albania 383
5.3 Algeria 384
5.4 American Samoa 385
5.5 Andorra 385
5.6 Angola 385
5.7 Antigua and Barbuda 386
5.8 Argentina 387
5.9 Armenia 390
5.10 Aruba 390
5.11 Australia 391
5.12 Austria 392
5.13 Azerbaijan 392
5.14 Bahrain 393
5.15 Bangladesh 394
5.16 Barbados 395
5.17 Belarus 395
5.18 Belgium 396
5.19 Belize 396
5.20 Benin 397
5.21 Bermuda 397
5.22 Bhutan 398
5.23 Bolivia 398
5.24 Bosnia and Herzegovina 399
5.25 Botswana 399
5.26 Brazil 400
5.27 Brunei 402
5.28 Bulgaria 403
5.29 Burkina Faso 404
5.30 Burma 404
5.31 Burundi 405
5.32 Cambodia 405
5.33 Cameroon 406
5.34 Canada 407
5.35 Cape Verde 408
5.36 Central African Republic 409
5.37 Chad 409
5.38 Chile 410
5.39 China 411
5.40 Christmas Island 412
5.41 Colombia 413
5.42 Comoros 414
5.43 Congo (formerly Zaire) 415
5.44 Cook Islands 415
5.45 Costa Rica 416
5.46 Cote d'Ivoire 416
5.47 Croatia 417
5.48 Cuba 417
5.49 Cyprus 418
5.50 Czech Republic 418
5.51 Denmark 419
5.52 Djibouti 419
5.53 Dominica 420
5.54 Dominican Republic 420
5.55 Ecuador 421
5.56 Egypt 422
5.57 El Salvador 423
5.58 Equatorial Guinea 423
5.59 Eritrea 423
5.60 Estonia 424
5.61 Ethiopia 424
5.62 Fiji 425
5.63 Finland 425
5.64 France 426
5.65 French Polynesia 427
5.66 Gabon 427
5.67 Georgia 428
5.68 Germany 429
5.69 Ghana 430
5.70 Greece 431
5.71 Greenland 432
5.72 Grenada 432
5.73 Guam 433
5.74 Guatemala 433
5.75 Guinea 434
5.76 Guinea-Bissau 434
5.77 Guyana 434
5.78 Haiti 435
5.79 Honduras 435
5.80 Hong Kong 436
5.81 Hungary 436
5.82 Iceland 437
5.83 India 438
5.84 Indonesia 440
5.85 Iran 442
5.86 Iraq 444
5.87 Ireland 445
5.88 Israel 446
5.89 Italy 447
5.90 Jamaica 448
5.91 Japan 449
5.92 Jordan 451
5.93 Kazakhstan 452
5.94 Kenya 453
5.95 Kiribati 454
5.96 Kosovo 454
5.97 Kuwait 455
5.98 Kyrgyzstan 456
5.99 Laos 456
5.100 Latvia 457
5.101 Lebanon 457
5.102 Lesotho 458
5.103 Liberia 458
5.104 Libya 459
5.105 Liechtenstein 459
5.106 Lithuania 460
5.107 Luxembourg 460
5.108 Macau 460
5.109 Macedonia 461
5.110 Madagascar 461
5.111 Malawi 462
5.112 Malaysia 462
5.113 Maldives 463
5.114 Mali 463
5.115 Malta 463
5.116 Marshall Islands 464
5.117 Mauritania 464
5.118 Mauritius 464
5.119 Mexico 465
5.120 Micronesia Federation 466
5.121 Moldova 466
5.122 Monaco 466
5.123 Mongolia 467
5.124 Montenegro 467
5.125 Morocco 468
5.126 Mozambique 469
5.127 Namibia 469
5.128 Nauru 470
5.129 Nepal 470
5.130 New Caledonia 470
5.131 New Zealand 471
5.132 Nicaragua 471
5.133 Niger 472
5.134 Nigeria 473
5.135 Niue 474
5.136 Norfolk Island 475
5.137 North Korea 475
5.138 North Sudan 476
5.139 Norway 476
5.140 Oman 477
5.141 Pakistan 478
5.142 Palau 479
5.143 Palestine 480
5.144 Panama 480
5.145 Papua New Guinea 480
5.146 Paraguay 481
5.147 Peru 482
5.148 Philippines 483
5.149 Poland 487
5.150 Portugal 488
5.151 Puerto Rico 488
5.152 Qatar 489
5.153 Republic of Congo 489
5.154 Romania 490
5.155 Russia 491
5.156 Rwanda 493
5.157 San Marino 493
5.158 Sao Tome E Principe 493
5.159 Saudi Arabia 494
5.160 Senegal 494
5.161 Serbia 495
5.162 Seychelles 495
5.163 Sierra Leone 496
5.164 Singapore 496
5.165 Slovakia 496
5.166 Slovenia 497
5.167 Solomon Islands 497
5.168 Somalia 498
5.169 South Africa 498
5.170 South Korea 499
5.171 South Sudan 500
5.172 Spain 501
5.173 Sri Lanka 502
5.174 St. Kitts and Nevis 503
5.175 St. Lucia 503
5.176 St. Vincent and the Grenadines 503
5.177 Suriname 504
5.178 Swaziland 504
5.179 Sweden 505
5.180 Switzerland 505
5.181 Syrian Arab Republic 506
5.182 Taiwan 507
5.183 Tajikistan 507
5.184 Tanzania 508
5.185 Thailand 509
5.186 The Bahamas 509
5.187 The British Virgin Islands 509
5.188 The Cayman Islands 510
5.189 The Falkland Islands 510
5.190 The Gambia 510
5.191 The Netherlands 511
5.192 The Northern Mariana Island 512
5.193 The U.S. Virgin Islands 512
5.194 The United Arab Emirates 512
5.195 The United Kingdom 513
5.196 The United States 514
5.197 Timor - Leste, Democratic Republic of 515
5.198 Togo 515
5.199 Tonga 515
5.200 Trinidad and Tobago 516
5.201 Tunisia 516
5.202 Turkey 517
5.203 Turkmenistan 519
5.204 Tuvalu 520
5.205 Uganda 520
5.206 Ukraine 521
5.207 Uruguay 523
5.208 Uzbekistan 524
5.209 Vanuatu 524
5.210 Venezuela 525
5.211 Vietnam 526
5.212 Wallis and Futuna 526
5.213 Western Sahara 527
5.214 Western Samoa 527
5.215 Yemen 527
5.216 Zambia 528
5.217 Zimbabwe 528

6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 529
6.1 Disclaimers & Safe Harbor 529
6.2 ICON Group International, Inc. User Agreement Provisions 530