Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Definition
- Market segmentation
- Vendor selection
- End-users
- Summation errors
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Five competency areas of marketing automation
- Applications of marketing automation
PART 05: Market landscape
- Market overview
- Global marketing automation software market
PART 06: Market segmentation by deployment models
- Global marketing automation software market by deployment models
PART 07: Geographical segmentation
- Global marketing automation software market by geography
- Americas
- EMEA
- APAC
PART 08: Buying criteria
- Buying criteria
PART 09: Market drivers
- Increased need for improved customer digital experience
- Growing need for lead nurturing
- Need for advanced regulatory compliance on software licenses
- Surging demand for higher ROI
PART 10: Impact of drivers
PART 11: Market challenges
- Interoperability issues and lack of comprehensive integration strategy
- Increased risks related to data security and privacy
- High cost of marketing automation software
PART 12: Impact of drivers and challenges
PART 13: Market trends
- Increasing adoption omnichannel marketing model
- Emergence of location-based marketing
- Growing need for improved marketing assets visibility
PART 14: Five forces analysis
PART 15: Vendor landscape
- Competitive scenario
- Vendor matrix
PART 16: Key vendor analysis
- Key vendor offerings
- Key vendor profiles
- Other vendors
PART 17: Appendix
- List of abbreviations
PART 18: Explore Technavio

List of Exhibits
Exhibit 01: Major countries covered
Exhibit 02: Benefits of marketing automation software
Exhibit 03: Overview of global marketing automation software market
Exhibit 04: Global marketing automation software market 2016-2021 ($ billions)
Exhibit 05: Global marketing automation software market by deployment models 2016
Exhibit 06: Global marketing automation software market by deployment On- premise 2016-2021 ($ billion)
Exhibit 07: Global marketing automation software market by deployment cloud-based 2016 -2021 ($ billions)
Exhibit 08: Comparison between cloud-based and on-premises marketing automation software
Exhibit 09: Global marketing automation software market by geography 2016
Exhibit 10: Global marketing automation software market by geography 2016-2021 ($ billions)
Exhibit 11: Marketing automation software market in Americas 2016-2021 ($ billions)
Exhibit 12: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 13: Mobile Internet users in Brazil by age group (years)
Exhibit 14: Marketing automation software market in EMEA 2016-2021 ($ billions)
Exhibit 15: Marketing automation software market in APAC 2016-2021 ($ billions)
Exhibit 16: Buying criteria
Exhibit 17: Impact of drivers
Exhibit 18: Cost of marketing automation software by vendor ($)
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces analysis
Exhibit 21: Competitive differentiators for vendors
Exhibit 22: Vendor matrix
Exhibit 23: Vendor matrix (continued)
Exhibit 24: Product offerings
Exhibit 25: Oracle: Recent developments
Exhibit 26: IBM: Recent developments
Exhibit 27: Other prominent vendors

Companies Mentioned
HubSpot, Marketo, Act-On Software, Salesforce.com, Adobe Systems, Oracle, Infusionsoft, IBM,Cognizant Technology Solutions (CTS), eTrigue, GreenRope, Hatchbuck, iContact, Inboundio, LeadSquared, MarcomCentral, Salesfusion, SALESmanago, SAP, SAS Institute, SharpSpring, Teradata.