Oral Care in Georgia
June 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
the Continuous Development of Modern Retailing Supports Oral Care
the Growth of Most Categories Is Affected by Currency Fluctuations
Increased Product Availability Is Set To Drive Growth
Competitive Landscape
Colgate-Palmolive Co Retains Its Strong Lead
Private Label Is on A Mission To Win Over Consumers
Competitive Prices and Added-value Benefits
Category Data
Table 1 Sales of Oral Care by Category: Value 2013-2018
Table 2 Sales of Oral Care by Category: % Value Growth 2013-2018
Table 3 Sales of Toothbrushes by Category: Value 2013-2018
Table 4 Sales of Toothbrushes by Category: % Value Growth 2013-2018
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2014-2018
Table 6 NBO Company Shares of Oral Care: % Value 2014-2018
Table 7 LBN Brand Shares of Oral Care: % Value 2015-2018
Table 8 Forecast Sales of Oral Care by Category: Value 2018-2023
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Toothbrushes by Category: Value 2018-2023
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2018-2023
Executive Summary
Economic Development Leads To Higher Spending on Beauty and Personal Care
the Volatile Currency Hinders Volume Growth
the Procter & Gamble Co Leads Beauty and Personal Care
the Development of Modern Retailing Threatens Traditional Channels
A Positive Outlook for Beauty and Personal Care
Market Data
Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources