Consumer Health in Slovakia
Euromonitor International
November 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on consumer health
COVID-19 country impact
Company response
Retailing shift
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
Table 2 Life Expectancy at Birth 2015-2020
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2015-2020
Table 4 Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Consumer Health: % Value 2016-2020
Table 6 LBN Brand Shares of Consumer Health: % Value 2017-2020
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2015-2020
Table 8 Distribution of Consumer Health by Format: % Value 2015-2020
Table 9 Distribution of Consumer Health by Format and Category: % Value 2020
Table 10 Forecast Sales of Consumer Health by Category: Value 2020-2025
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Stockpiling boosts sales in 2020, as official bodies step in to regulate counterfeiters
Zentiva capitalises on high levels of consumer trust and expands production
Fierce competition continues for second place in analgesics
RECOVERY AND OPPORTUNITIES
Widespread availability and low prices continue to fuel analgesics sales in the forecast period
Adult acetaminophen benefits from reputation for effectiveness
Growing number of parents giving paediatric analgesics to their children
CATEGORY DATA
Table 12 Sales of Analgesics by Category: Value 2015-2020
Table 13 Sales of Analgesics by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Analgesics: % Value 2016-2020
Table 15 LBN Brand Shares of Analgesics: % Value 2017-2020
Table 16 Forecast Sales of Analgesics by Category: Value 2020-2025
Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Fewer doctor's visits and more concern over minor symptoms raise sales of cough, cold and allergy (hay fever) in 2020
Omega Pharma remains in the lead with its popular Coldrex brand
Companies invest in new product development to attract consumers
RECOVERY AND OPPORTUNITIES
Demand for quick and effective solutions boosts growth
Convenient combination products enjoy strong demand over the forecast period
Strong promotion and professional recommendations create growing demand for nasal sprays in the forecast period
CATEGORY DATA
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2015-2020
Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2015-2020
Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2016-2020
Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2020
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Poor eating habits at home leaves digestive remedies relatively unaffected by COVID-19 in 2020
Zentiva leads with strong brand image in other areas
H2 Blockers withdrawn amid carcinogenic concerns
RECOVERY AND OPPORTUNITIES
Widespread poor eating habits will continue to fuel demand for digestive remedies into the forecast period
Investment in promotion will boost awareness and sales of antacids in the forecast period
H2 blockers and motion sickness remedies expected to bounce back in the forecast period
CATEGORY DATA
Table 24 Sales of Digestive Remedies by Category: Value 2015-2020
Table 25 Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Digestive Remedies: % Value 2016-2020
Table 27 LBN Brand Shares of Digestive Remedies: % Value 2017-2020
Table 28 Forecast Sales of Digestive Remedies by Category: Value 2020-2025
Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
While lockdown reduces the chance of everyday infections for a period, rising stress levels provide a boost for hair loss treatments in 2020
Bayer snaps at the heels of leading GSK Consumer Healthcare with strong marketing and new products
Rising demand fuels development of new innovative products
RECOVERY AND OPPORTUNITIES
Health and wellness trends will boost demand for dermatologicals in the forecast period
Pace of modern life will fuel demand for hair loss treatments and medicated shampoos in the long-term
Rising disposable incomes over the forecast period will allow consumers to invest more in dermatologicals
CATEGORY DATA
Table 30 Sales of Dermatologicals by Category: Value 2015-2020
Table 31 Sales of Dermatologicals by Category: % Value Growth 2015-2020
Table 32 NBO Company Shares of Dermatologicals: % Value 2016-2020
Table 33 LBN Brand Shares of Dermatologicals: % Value 2017-2020
Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2017-2020
Table 35 Forecast Sales of Dermatologicals by Category: Value 2020-2025
Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 causes rising health awareness amongst consumers looking to boost their immunity by stopping smoking
Nicorette benefits from wide portfolio and limited competition
Legislative restrictions ensure pharmacies continue to dominate distribution
RECOVERY AND OPPORTUNITIES
Rising prices and health awareness will encourage consumers to quit smoking in the forecast period
Convenience and widespread availability key to gum sales in the forecast period
Growing interest in spray format will continue to boost other NRT smoking cessation aids
CATEGORY INDICATOR
Table 37 Number of Smokers by Gender 2015-2020
CATEGORY DATA
Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2015-2020
Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2015-2020
Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2016-2020
Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2017-2020
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 causes sleepless nights for Slovaks, stimulating demand for sleep aids
Consumers attracted by brands offering herbal ingredients
Walmark benefits from strong image in other consumer health categories
RECOVERY AND OPPORTUNITIES
Concern over side effects will fuel shift towards herbal/traditional sleep aids
Busier, more stressful modern lives result in rising incidence of sleep problems over the forecast period
Development of new natural products with fewer side effects to further boost sales
CATEGORY DATA
Table 44 Sales of Sleep Aids: Value 2015-2020
Table 45 Sales of Sleep Aids: % Value Growth 2015-2020
Table 46 NBO Company Shares of Sleep Aids: % Value 2016-2020
Table 47 LBN Brand Shares of Sleep Aids: % Value 2017-2020
Table 48 Forecast Sales of Sleep Aids: Value 2020-2025
Table 49 Forecast Sales of Sleep Aids: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 means more time on screens and more eye problems for Slovaks
Teva Pharmaceuticals and Unimed Pharma retain customers with wide product portfolio
The competitive landscape stays relatively static with consumers generally sticking to trusted brands
RECOVERY AND OPPORTUNITIES
Over exposure to screens fuels incidence of eye problems over the forecast period
Poor promotion and consumer awareness will limit allergy eye care sales
Growth will be limited by competition from Rx products and dietary supplements
CATEGORY DATA
Table 50 Sales of Eye Care by Category: Value 2015-2020
Table 51 Sales of Eye Care by Category: % Value Growth 2015-2020
Table 52 NBO Company Shares of Eye Care: % Value 2016-2020
Table 53 LBN Brand Shares of Eye Care: % Value 2017-2020
Table 54 Forecast Sales of Eye Care by Category: Value 2020-2025
Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
More time spend at home means fewer injuries and less demand for wound care in 2020
Hartman-Rico leads wound care with a renewed emphasis on product development in 2020
Despite difficult conditions smaller players continue to innovate with new products
RECOVERY AND OPPORTUNITIES
Shift towards higher quality products offsets declining demand over the forecast period
Rising disposable incomes fuel interest in new more-effective products
Lack of new product development to limit forecast period sales
CATEGORY DATA
Table 56 Sales of Wound Care by Category: Value 2015-2020
Table 57 Sales of Wound Care by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Wound Care: % Value 2016-2020
Table 59 LBN Brand Shares of Wound Care: % Value 2017-2020
Table 60 Forecast Sales of Wound Care by Category: Value 2020-2025
Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 provides a welcome boost to sales of vitamins as consumers look to improve their immunity
Wide portfolio and strong promotion key to Walmark's success
Rising demand fuels entry of new players and creates e-commerce boom
RECOVERY AND OPPORTUNITIES
Preventative health trend continues to fuel demand for vitamins
Multivitamins to attract consumers via targeted positioning and convenience over the forecast period
Rising health awareness supports sales of vitamin C and B
CATEGORY DATA
Table 62 Sales of Vitamins by Category: Value 2015-2020
Table 63 Sales of Vitamins by Category: % Value Growth 2015-2020
Table 64 Sales of Multivitamins by Positioning: % Value 2015-2020
Table 65 NBO Company Shares of Vitamins: % Value 2016-2020
Table 66 LBN Brand Shares of Vitamins: % Value 2017-2020
Table 67 Forecast Sales of Vitamins by Category: Value 2020-2025
Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 gives dietary supplements a new lease of life, as consumers look to raise their resistance to viruses
Walmark benefits from new product development and strong reputation
Smaller players focus on new products and lower prices to capitalise on higher demand for dietary supplements
RECOVERY AND OPPORTUNITIES
Consumer health trend will continue to fuel demand for dietary supplements
Increasing marketing investment to boost awareness of tonics and probiotics in the forecast period
Demand for convenience drives combination dietary supplements sales over the forecast period
CATEGORY DATA
Table 69 Sales of Dietary Supplements by Category: Value 2015-2020
Table 70 Sales of Dietary Supplements by Category: % Value Growth 2015-2020
Table 71 Sales of Dietary Supplements by Positioning: % Value 2015-2020
Table 72 NBO Company Shares of Dietary Supplements: % Value 2016-2020
Table 73 LBN Brand Shares of Dietary Supplements: % Value 2017-2020
Table 74 Forecast Sales of Dietary Supplements by Category: Value 2020-2025
Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 and difficult economic circumstances leads to depressed weight management and wellbeing sales in 2020
Widespread sales network and focus on promotion key to Herbalife's success
Walmark and others do battle online to attract new consumers
RECOVERY AND OPPORTUNITIES
Rising obesity and health awareness to boost weight management sales in the forecast period
Wide portfolio and effective reputation stimulates weight loss supplements sales over the forecast period
New product developments will support the development of slimming teas
CATEGORY DATA
Table 76 Sales of Weight Management and Wellbeing by Category: Value 2015-2020
Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2016-2020
Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2017-2020
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2020-2025
Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Sports nutrition sales struggle amidst gym closures and COVID-19 restrictions, but protein/energy bar sales growth drives the category overall
Targeted promotion and a wide product range keeps Nutrend and Weider in the lead
Growing competition reflected by new product development activity
RECOVERY AND OPPORTUNITIES
Rising consumer health and wellness awareness drives value sales in the forecast period
Improving distribution boosts sports protein powders and non-protein products
Sports protein/energy bars will record rapid growth despite competition from sports drinks
CATEGORY DATA
Table 82 Sales of Sports Nutrition by Category: Value 2015-2020
Table 83 Sales of Sports Nutrition by Category: % Value Growth 2015-2020
Table 84 NBO Company Shares of Sports Nutrition: % Value 2016-2020
Table 85 LBN Brand Shares of Sports Nutrition: % Value 2017-2020
Table 86 Forecast Sales of Sports Nutrition by Category: Value 2020-2025
Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
COVID-19 puts natural health solutions at the forefront of people's minds, boosting demand for herbal/traditional products
Strong distribution and reputation for effectiveness key to attracting consumers
Intense competition fuelling new product development activity
RECOVERY AND OPPORTUNITIES
Shift to herbal/traditional products limited by lack of product development
Rising demand encouraging companies to extend their product ranges
Growing interest in herbal/traditional cough, cold and allergy (hay fever) remedies
CATEGORY DATA
Table 88 Sales of Herbal/Traditional Products by Category: Value 2015-2020
Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2015-2020
Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2016-2020
Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2017-2020
Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2020-2025
Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Parents don't scrimp on paediatric consumer health in 2020, despite worsening economic circumstances brought on by COVID-19
Wide product portfolio key to success of Walmark
An increasing product offering keeps consumers interested in paediatric consumer health
RECOVERY AND OPPORTUNITIES
Desire to minimise side effects boosts demand for paediatric consumer health in the forecast period
Improving awareness fuels vitamins and dietary supplements and ibuprofen sales
Lack of new product development activity limits sales in some areas
CATEGORY DATA
Table 94 Sales of Paediatric Consumer Health by Category: Value 2015-2020
Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2015-2020
Table 96 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2015-2020
Table 97 NBO Company Shares of Paediatric Consumer Health: % Value 2016-2020
Table 98 LBN Brand Shares of Paediatric Consumer Health: % Value 2017-2020
Table 99 Forecast Sales of Paediatric Consumer Health by Category: Value 2020-2025
Table 100 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025