Executive Summary

Section 1: Global Media Industry

A. Analyzing the Global Media Industry
A.1 Industry Definition
A.2 Industry Statistics
A.3 Industry Growth Value
A.4 Industry Segmentation
A.5 Forecast: Global Media Industry

B. Industry Trends
B.1 Expansive Media Growth through M&A
B.2 Industry Globalization
B.3 High Cost of Content
B.4 Establishment of Digital Media
B.5 Popularity of Pay TV
B.6 Growth Opportunities in BRIC Countries
B.7 Growth in Emerging Markets
B.8 Traditional Broadcasting Takes a Hit
B.9 Global Boom of the Internet
B.10 Role of Mobile Internet
B.11 Rising Disposable Incomes
B.12 Regulatory Challenges
B.13 Availability of Content across Platforms
B.14 Challenges of Intellectual Property
B.15 Technological Developments

C. Global Media Industry: Analysis of Key Markets
C.1 Australia
C.1.1 Industry Statistics
C.1.2 Industry Growth Value
C.1.3 Industry Segmentation
C.1.4 Forecast: Australia Media Industry
C.2 Belgium
C.2.1 Industry Statistics
C.2.2 Industry Growth Value
C.2.3 Industry Segmentation
C.2.3 Forecast: Belgium Media Industry
C.3 Brazil
C.3.1 Industry Statistics
C.3.2 Industry Growth Value
C.3.3 Industry Segmentation
C.3.4 Forecast: Brazil Media Industry
C.4 Canada
C.4.1 Industry Statistics
C.4.2 Industry Growth Value
C.4.3 Industry Segmentation
C.4.4 Forecast: Canada Media Industry
C.5 China
C.5.1 Industry Statistics
C.5.2 Industry Growth Value
C.5.3 Industry Segmentation
C.5.4 Forecast: China Media Industry
C.6 Denmark
C.6.1 Industry Statistics
C.6.2 Industry Growth Value
C.6.3 Industry Segmentation
C.6.4 Forecast: Denmark Media Industry
C.7 France
C.7.1 Industry Statistics
C.7.2 Industry Growth Value
C.7.3 Industry Segmentation
C.7.4 Forecast: France Media Industry
C.8 Germany
C.8.1 Industry Statistics
C.8.2 Industry Growth Value
C.8.3 Industry Segmentation
C.8.4 Forecast: Germany Media Industry
C.9 Hungary
C.9.1 Industry Statistics
C.9.2 Industry Growth Value
C.9.3 Industry Segmentation
C.9.4 Forecast: Hungary Media Industry
C.10 India
C.10.1 Industry Statistics
C.10.2 Industry Growth Value
C.10.3 Industry Segmentation
C.10.4 Forecast: India Media Industry
C.11 Italy
C.11.1 Industry Statistics
C.11.2 Industry Growth Value
C.11.3 Industry Segmentation
C.11.4 Forecast: Italy Media Industry
C.12 Japan
C.12.1 Industry Statistics
C.12.2 Industry Growth Value
C.12.3 Industry Segmentation
C.12.4 Forecast: Japan Media Industry
C.13 Mexico
C.13.1 Industry Statistics
C.13.2 Industry Growth Value
C.13.3 Industry Segmentation
C.13.4 Forecast: Mexico Media Industry
C.14 Netherlands
C.14.1 Industry Statistics
C.14.2 Industry Growth Value
C.14.3 Industry Segmentation
C.14.4 Forecast: Netherlands Media Industry
C.15 Norway
C.15.1 Industry Statistics
C.15.2 Industry Growth Value
C.15.3 Industry Segmentation
C.15.4 Forecast: Norway Media Industry
C.16 Poland
C.16.1 Industry Statistics
C.16.2 Industry Growth Value
C.16.3 Industry Segmentation
C.16.4 Forecast: Poland Media Industry
C.17 Russia
C.17.1 Industry Statistics
C.17.2 Industry Growth Value
C.17.3 Industry Segmentation
C.17.4 Forecast: Russia Media Industry
C.18 Singapore
C.18.1 Industry Statistics
C.18.2 Industry Growth Value
C.18.3 Industry Segmentation
C.18.4 Forecast: Singapore Media Industry
C.19 South Korea
C.19.1 Industry Statistics
C.19.2 Industry Growth Value
C.19.3 Industry Segmentation
C.19.4 Forecast: South Korea Media Industry
C.20 Spain
C.20.1 Industry Statistics
C.20.2 Industry Growth Value
C.20.3 Industry Segmentation
C.20.4 Forecast: Spain Media Industry
C.21 Sweden
C.21.1 Industry Statistics
C.21.2 Industry Growth Value
C.21.3 Industry Segmentation
C.21.4 Forecast: Sweden Media Industry
C.22 Taiwan
C.22.1 Industry Statistics
C.22.2 Industry Growth Value
C.22.3 Industry Segmentation
C.22.4 Forecast: Taiwan Media Industry
C.23 United Kingdom
C.23.1 Industry Statistics
C.23.2 Industry Growth Value
C.23.3 Industry Segmentation
C.23.4 Forecast: UK Media Industry
C.24 United States
C.24.1 Industry Statistics
C.24.2 Industry Growth Value
C.24.3 Industry Segmentation
C.24.4 Forecast: US Media Industry

D. Competition in the Global Media Industry

Section 2: Global Advertising Industry

A. Analyzing the Global Advertising Industry
A.1 Industry Definition
A.2 Industry Statistics
A.3 Industry Growth Value
A.4 Industry Segmentation
A.5 Forecast: Global Advertising Industry

B. Global Advertising Industry: Analysis of Key Markets
B.1 Australia
B.1.1 Industry Statistics
B.1.2 Industry Trends
B.1.3 Competitive Landscape
B.1.4 Forecast: Australia Advertising Industry
B.2 Belgium
B.2.1 Industry Statistics
B.2.2 Industry Growth Value
B.2.3 Industry Segmentation
B.2.4 Forecast: Belgium Advertising Industry
B.3 Canada
B.3.1 Industry Statistics
B.3.2 Industry Growth Value
B.3.3 Industry Segmentation
B.3.4 Forecast: Canada Advertising Industry
B.4 China
B.4.1 Industry Statistics
B.4.2 Industry Growth Value
B.4.3 Industry Segmentation
B.4.4 Industry Trends
B.4.5 Competitive Landscape
B.4.6 Forecast: China Advertising Industry
B.5 France
B.5.1 Industry Statistics
B.5.2 Industry Growth Value
B.5.3 Industry Segmentation
B.5.4 Forecast: France Advertising Industry
B.6 Germany
B.6.1 Industry Statistics
B.6.2 Industry Growth Value
B.6.3 Industry Segmentation
B.6.4 Forecast: Germany Advertising Industry
B.7 India
B.7.1 Industry Statistics
B.7.2 Industry Trends
B.7.3 Competitive Landscape
B.7.4 Forecast: India Advertising Industry
B.8 Italy
B.8.1 Industry Statistics
B.8.2 Industry Growth Value
B.8.3 Industry Segmentation
B.8.4 Forecast: Italy Advertising Industry
B.9 Japan
B.9.1 Industry Statistics
B.9.2 Industry Growth Value
B.9.3 Industry Segmentation
B.9.4 Forecast: Japan Advertising Industry
B.10 Netherlands
B.10.1 Industry Statistics
B.10.2 Industry Growth Value
B.10.3 Industry Segmentation
B.10.4 Forecast: Netherlands Advertising Industry
B.11 Spain
B.11.1 Industry Statistics
B.11.2 Industry Growth Value
B.11.3 Industry Segmentation
B.11.4 Forecast: Spain Advertising Industry
B.12 United Kingdom
B.12.1 Industry Statistics
B.12.2 Industry Growth Value
B.12.3 Industry Segmentation
B.12.4 Forecast: UK Advertising Industry
B.13 United States
B.13.1 Industry Statistics
B.13.2 Industry Growth Value
B.13.3 Industry Segmentation
B.13.4 Forecast: US Advertising Industry

C. Global Advertising Industry: Porter's Five Forces Framework Analysis
C.1 Introduction
C.2 Bargaining Power of Buyer
C.3 Bargaining Power of Suppliers
C.4 Competitive Rivalry in the Industry
C.5 Threat of New Entrants
C.6 Threat of Industry Substitution

Section 3: Global Broadcasting & Cable TV Industry

A. Analyzing the Global Broadcasting & Cable TV Industry
A.1 Industry Definition
A.2 Industry Statistics
A.3 Industry Growth Value
A.4 Industry Segmentation
A.5 Forecast: Global Broadcasting & Cable TV Industry

B. Global Broadcasting & Cable TV Industry: Analysis of Key Markets
B.1 Belgium
B.1.1 Industry Statistics
B.1.2 Industry Growth Value
B.1.3 Industry Segmentation
B.1.4 Forecast: Belgium Broadcasting & Cable TV Industry
B.2 Canada
B.2.1 Industry Statistics
B.2.2 Industry Growth Value
B.2.3 Industry Segmentation
B.2.4 Forecast: Canada Broadcasting & Cable TV Industry
B.3 China
B.3.1 Industry Statistics
B.3.2 Industry Growth Value
B.3.3 Industry Segmentation
B.3.4 Forecast: China Broadcasting & Cable TV Industry
B.4 France
B.4.1 Industry Statistics
B.4.2 Industry Growth Value
B.4.3 Industry Segmentation
B.4.4 Forecast: France Broadcasting & Cable TV Industry
B.5 Germany
B.5.1 Industry Statistics
B.5.2 Industry Growth Value
B.5.3 Industry Segmentation
B.5.4 Forecast: Germany Broadcasting & Cable TV Industry
B.6 Italy
B.6.1 Industry Statistics
B.6.2 Industry Growth Value
B.6.3 Industry Segmentation
B.6.4 Forecast: Italy Broadcasting & Cable TV Industry
B.7 Japan
B.7.1 Industry Statistics
B.7.2 Industry Growth Value
B.7.3 Industry Segmentation
B.7.4 Forecast: Japan Broadcasting & Cable TV Industry
B.8 Netherlands
B.8.1 Industry Statistics
B.8.2 Industry Growth Value
B.8.3 Industry Segmentation
B.8.4 Forecast: Netherlands Broadcasting & Cable TV Industry
B.9 Spain
B.9.1 Industry Statistics
B.9.2 Industry Growth Value
B.9.3 Industry Segmentation
B.9.4 Forecast: Spain Broadcasting & Cable TV Industry
B.10 United Kingdom
B.10.1 Industry Statistics
B.10.2 Industry Growth Value
B.10.3 Industry Segmentation
B.10.4 Forecast: UK Broadcasting & Cable TV Industry
B.11 United States
B.11.1 Industry Statistics
B.11.2 Industry Growth Value
B.11.3 Industry Segmentation
B.11.4 Forecast: US Broadcasting & Cable TV Industry

C. Global Broadcasting & Cable TV Industry: Porter's Five Forces Framework Analysis
C.1 Introduction
C.2 Bargaining Power of Buyer
C.3 Bargaining Power of Suppliers
C.4 Competitive Rivalry in the Industry
C.5 Threat of New Entrants
C.6 Threat of Industry Substitution

Section 4: Global Movies & Entertainment Industry

A. Analyzing the Global Movies & Entertainment Industry
A.1 Industry Definition
A.2 Industry Statistics
A.3 Industry Growth Value
A.4 Industry Segmentation
A.5 Forecast: Global Movies & Entertainment Industry

B. Global Movies & Entertainment Industry: Analysis of Key Markets
B.1 Belgium
B.1.1 Industry Statistics
B.1.2 Industry Growth Value
B.1.3 Industry Segmentation
B.1.4 Forecast: Belgium Movies & Entertainment Industry
B.2 Canada
B.2.1 Industry Statistics
B.2.2 Industry Growth Value
B.2.3 Industry Segmentation
B.2.4 Forecast: Canada Movies & Entertainment Industry
B.3 China
B.3.1 Industry Statistics
B.3.2 Industry Growth Value
B.3.3 Industry Segmentation
B.3.4 Forecast: China Movies & Entertainment Industry
B.4 France
B.4.1 Industry Statistics
B.4.2 Industry Growth Value
B.4.3 Industry Segmentation
B.4.4 Forecast: France Movies & Entertainment Industry
B.5 Germany
B.5.1 Industry Statistics
B.5.2 Industry Growth Value
B.5.3 Industry Segmentation
B.5.4 Forecast: Germany Movies & Entertainment Industry
B.6 Italy
B.6.1 Industry Statistics
B.6.2 Industry Growth Value
B.6.3 Industry Segmentation
B.6.4 Forecast: Italy Movies & Entertainment Industry
B.7 United Kingdom
B.7.1 Industry Statistics
B.7.2 Industry Growth Value
B.7.3 Industry Segmentation
B.7.4 Forecast: UK Movies & Entertainment Industry
B.8 United States
B.8.1 Industry Statistics
B.8.2 Industry Growth Value
B.8.3 Industry Segmentation
B.8.4 Forecast: US Movies & Entertainment Industry

C. Global Movies & Entertainment Industry: Porter's Five Forces Framework Analysis
C.1 Introduction
C.2 Bargaining Power of Buyer
C.3 Bargaining Power of Suppliers
C.4 Competitive Rivalry in the Industry
C.5 Threat of New Entrants
C.6 Threat of Industry Substitution

Section 5: Global Media & Entertainment Industry: Major Players

A. British Broadcasting Corporation
A.1 Business Profile
A.2 Financial Analysis
A.3 SWOT Analysis
B. British Sky Broadcasting Group plc
B.1 Business Profile
B.2 Financial Analysis
B.3 SWOT Analysis
C. CBS Corporation
C.1 Business Profile
C.2 Financial Analysis
C.3 SWOT Analysis
D. Cheil Worldwide Inc
D.1 Business Profile
D.2 Financial Analysis
D.3 SWOT Analysis
E. Comcast Corporation
E.1 Business Profile
E.2 Financial Analysis
E.3 SWOT Analysis
F. Dentsu Inc.
F.1 Business Profile
F.2 Financial Analysis
F.3 SWOT Analysis
G. Havas SA
G.1 Business Profile
G.2 Financial Analysis
G.3 SWOT Analysis
H. ITV Plc
H.1 Business Profile
H.2 Financial Analysis
H.3 SWOT Analysis
I. Mediaset S.p.A.
I.1 Business Profile
I.2 Financial Analysis
I.3 SWOT Analysis
J. News Corporation
J.1 Business Profile
J.2 Financial Analysis
J.3 SWOT Analysis
K. Omnicom Group Inc.
K.1 Business Profile
K.2 Financial Analysis
K.3 SWOT Analysis
L. Publicis Groupe SA
L.1 Business Profile
L.2 Financial Analysis
L.3 SWOT Analysis
M. Quebecor Inc.
M.1 Business Profile
M.2 Financial Analysis
M.3 SWOT Analysis
N. Rogers Communications
N.1 Business Profile
N.2 Financial Analysis
N.3 SWOT Analysis
O. Singapore Press Holdings Limited
O.1 Business Profile
O.2 Financial Analysis
O.3 SWOT Analysis
P. The Interpublic Group of Companies, Inc.
P.1 Business Profile
P.2 Financial Analysis
P.3 SWOT Analysis
Q. The Walt Disney Company
Q.1 Business Profile
Q.2 Financial Analysis
Q.3 SWOT Analysis
R. Time Warner Inc.
R.1 Business Profile
R.2 Financial Analysis
R.3 SWOT Analysis
S. Viacom Inc
S.1 Business Profile
S.2 Financial Analysis
S.3 SWOT Analysis
T. Virgin Media Inc.
T.1 Business Profile
T.2 Financial Analysis
T.3 SWOT Analysis
U. Vivendi SA
U.1 Business Profile
U.2 Financial Analysis
U.3 SWOT Analysis
V. WPP Plc
V.1 Business Profile
V.2 Financial Analysis
V.3 SWOT Analysis
W. Adcorp Australia Ltd.
X. Agora SA
Y. Aller Holding A/S
Z. AMC Entertainment Inc
AA .ARD (Allgemeine Rundfunkanstalten Deutschlands)
BB. Asatsu-DK Inc.
CC. Australian Broadcasting Corporation
DD. Axel Springer AG
EE. Bauer Media Group
FF. BCE Inc.
GG. Bonnier AB
HH. Bouygues Group
II. Channel One Russia
JJ. China Central Television (CCTV)
KK. China Film Group Corporation
LL. China Network Systems
MM. China News Service
NN. Chosun Ilbo
OO. Clemenger Group Ltd
PP. Corus Entertainment Inc.
QQ. Danish Broadcasting Corporation
RR. De Persgroep Nederland
SS. Dreamworks Animation
TT. Eastern Broadcasting Company
UU. Enero Group Ltd
VV. Entertainment One Limited
WW. Fairfax Media Limited
XX. Focus Media Holding
YY. France Television Group
ZZ. Fuji Media Holdings, Inc.
A1. Grupo Abril
B1. Grupo Radio Centro, S.A.B. de C.V.
C1. Grupo Reforma
D1. Grupo Televisa SA
E1.Gruppo Editoriale L'Espresso S.p.A
F1. Guardian Media Group plc
G1. Hakuhodo Incorporated
H1. Huawen Media Investment Corp
I1. Hunan Broadcasting System
J1. JSC Gazprom-Media Holding
K1. Koninklijke Wegener NV
L1. Korean Broadcasting System
M1. Lions Gate Entertainment Corporation
N1. MBC (Munhwa Broadcasting Corporation)
O1. MediaCorp Pte Ltd
P1. Metro-Goldwyn-Mayer Inc
Q1. Modern Times Group MTG AB
R1. Nederlandse Publieke Omroep
S1. Net Servicos de Comunicacao S.A.
T1. Nikkei Business Publications, Inc
U1. Nippon Television Holdings Inc
V1. Norsk Rikskringkasting AS (NRK)
W1. Organizações Globo
X1. People's Daily
Y1. Phoenix Satellite Television Holdings Limited
Z1. PRISA TV
A2. ProSiebenSat.1 Media AG
B2. Radio Televisión Española (RTVE)
C2. RAI Radiotelevisione Italiana S.p.A.
D2. RCS Media Group SpA
E2. Reed Elsevier NV
F2. Ringier AG
G2. Roularta Media Group NV
H2. RTBF
I2. RTL Group SA
J2. Sanoma Oyj
K2. Schibsted ASA
L2. Seoul Broadcasting System (SBS)
M2. Seven West Media Limited
N2. Shanghai Media & Entertainment Group
O2. Sistema JSFC
P2. Sondagsavisen AS
Q2. Sony Pictures Entertainment Inc.
R2. StarHub Ltd
S2. STW Communications Group Ltd
T2. Sun TV Network Ltd.
U2. Telegraaf Media Groep NV
V2. Telenet Group Holding NV
W2. Television Francaise 1 SA
X2. Telewizja Polska S.A.
Y2. TF1 Group
Z2. The Asahi Shimbun Company
A3. The Times Group
B3. Tokyo Broadcasting System, Inc.
C3. Torstar Corporation
D3. TV 2 (Norway)
E3. TV Asahi Corporation
F3. TV Azteca, S.A. de C.V.
G3. Twenty-First Century Fox, Inc.
H3. VisionChina Media Inc.
I3. VRT
J3. Xinhua News Agency
K3. ZDF 21
L3. Zee Entertainment Enterprises Limited