Apparel and Footwear in Taiwan
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on apparel and footwear
COVID-19 country impact
Company response
Retailing shift
What next for apparel and footwear?
MARKET DATA
Table 1 Sales of Apparel and Footwear by Category: Volume 2015-2020
Table 2 Sales of Apparel and Footwear by Category: Value 2015-2020
Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2015-2020
Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Apparel and Footwear: % Value 2016-2020
Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2017-2020
Table 7 Distribution of Apparel and Footwear by Format: % Value 2015-2020
Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2020
Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2020-2025
Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2020-2025
Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2020-2025
Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
FACE MASKS
Summary 1 Fashion Face Masks Usage, Pricing and Market Sizes in Asia Pacific - 2020
DISCLAIMER
SOURCES
Summary 2 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Experiential retailing continues to gain traction to keep consumers in-store for longer
Boost for e-commerce as consumers seek a safe way to shop; fashion continues to be influenced by Japanese and Korean styles
Fast fashion and lifestyle brand collaborations boost reputations
RECOVERY AND OPPORTUNITIES
Further collaborations with influencers expected to target younger consumers
Online loyalty programme set for boost as more consumers turn to e-commerce
Womenswear to continue being impacted by sport and fitness trend
CATEGORY DATA
Table 13 Sales of Womenswear by Category: Volume 2015-2020
Table 14 Sales of Womenswear by Category: Value 2015-2020
Table 15 Sales of Womenswear by Category: % Volume Growth 2015-2020
Table 16 Sales of Womenswear by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Womenswear: % Value 2016-2020
Table 18 LBN Brand Shares of Womenswear: % Value 2017-2020
Table 19 NBO Company Shares of Women's Nightwear: % Value 2016-2020
Table 20 LBN Brand Shares of Women's Nightwear: % Value 2017-2020
Table 21 NBO Company Shares of Women's Outerwear: % Value 2016-2020
Table 22 LBN Brand Shares of Women's Outerwear: % Value 2017-2020
Table 23 NBO Company Shares of Women's Swimwear: % Value 2016-2020
Table 24 LBN Brand Shares of Women's Swimwear: % Value 2017-2020
Table 25 NBO Company Shares of Women's Underwear: % Value 2016-2020
Table 26 LBN Brand Shares of Women's Underwear: % Value 2017-2020
Table 27 Forecast Sales of Womenswear by Category: Volume 2020-2025
Table 28 Forecast Sales of Womenswear by Category: Value 2020-2025
Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2020-2025
Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
In-store retailing remains important despite boost to e-commerce
Increased demand for comfort in line with the casualwear trend
Leading fast-fashion players continue to expand fast fashion operations
RECOVERY AND OPPORTUNITIES
Rising fashion awareness among younger people will continue to fuel demand for streetwear
Basic trend expected to continue as men remain frugal in spending on apparel
Oversized style will continue in line with the comfort trend
CATEGORY DATA
Table 31 Sales of Menswear by Category: Volume 2015-2020
Table 32 Sales of Menswear by Category: Value 2015-2020
Table 33 Sales of Menswear by Category: % Volume Growth 2015-2020
Table 34 Sales of Menswear by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Menswear: % Value 2016-2020
Table 36 LBN Brand Shares of Menswear: % Value 2017-2020
Table 37 NBO Company Shares of Men's Nightwear: % Value 2016-2020
Table 38 LBN Brand Shares of Men's Nightwear: % Value 2017-2020
Table 39 NBO Company Shares of Men's Outerwear: % Value 2016-2020
Table 40 LBN Brand Shares of Men's Outerwear: % Value 2017-2020
Table 41 NBO Company Shares of Men's Swimwear: % Value 2016-2020
Table 42 LBN Brand Shares of Men's Swimwear: % Value 2017-2020
Table 43 NBO Company Shares of Men's Underwear: % Value 2016-2020
Table 44 LBN Brand Shares of Men's Underwear: % Value 2017-2020
Table 45 Forecast Sales of Menswear by Category: Volume 2020-2025
Table 46 Forecast Sales of Menswear by Category: Value 2020-2025
Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2020-2025
Table 48 Forecast Sales of Menswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Childrenswear less affected than menswear and womenswear as parents are willing to keep spending on their children
Category becomes increasingly fragmented with the pandemic affecting imported brands
Childrenswear becomes for grown-up as parents ensure their children are fashionably dressed
RECOVERY AND OPPORTUNITIES
Dynamic growth expected for childrenswear as category will see premiumisation
Social media to continue influencing children's fashion
Declining birth rate continues to narrow potential market for childrenswear
CATEGORY DATA
Table 49 Sales of Childrenswear by Category: Volume 2015-2020
Table 50 Sales of Childrenswear by Category: Value 2015-2020
Table 51 Sales of Childrenswear by Category: % Volume Growth 2015-2020
Table 52 Sales of Childrenswear by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Childrenswear: % Value 2016-2020
Table 54 LBN Brand Shares of Childrenswear: % Value 2017-2020
Table 55 Forecast Sales of Childrenswear by Category: Volume 2020-2025
Table 56 Forecast Sales of Childrenswear by Category: Value 2020-2025
Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2020-2025
Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Minimal impact of pandemic on sportwear as health and fitness trend continues
Comfort trend continues to boost sales of sportswear
Increased interest in outdoor activities boosts demand for functional sports apparel
RECOVERY AND OPPORTUNITIES
Athleisure trend set to continue as sports participation becomes more important
Shifted perception of body image to boost sportswear
Leading players revamping stores to improve customer experience
CATEGORY DATA
Table 59 Sales of Sportswear by Category: Value 2015-2020
Table 60 Sales of Sportswear by Category: % Value Growth 2015-2020
Table 61 NBO Company Shares of Sportswear: % Value 2016-2020
Table 62 LBN Brand Shares of Sportswear: % Value 2017-2020
Table 63 Distribution of Sportswear by Format: % Value 2015-2020
Table 64 Forecast Sales of Sportswear by Category: Value 2020-2025
Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Demand for jeans continues to decrease as other items are perceived more fashionable
Premium and super premium jeans brands struggle to justify high unit-prices
Virtual try-on experiences form an important part of the e-commerce experience
RECOVERY AND OPPORTUNITIES
Jeans set to lose shelf space to other apparel products and foodservice
Hot weather set to drive innovations in jeans
Taiwanese jeans brands to develop USPs to face off competition from cheaper Chinese-made brands
CATEGORY DATA
Table 66 Sales of Jeans by Category: Volume 2015-2020
Table 67 Sales of Jeans by Category: Value 2015-2020
Table 68 Sales of Jeans by Category: % Volume Growth 2015-2020
Table 69 Sales of Jeans by Category: % Value Growth 2015-2020
Table 70 Sales of Men's Jeans by Category: Volume 2015-2020
Table 71 Sales of Men's Jeans by Category: Value 2015-2020
Table 72 Sales of Men's Jeans by Category: % Volume Growth 2015-2020
Table 73 Sales of Men's Jeans by Category: % Value Growth 2015-2020
Table 74 Sales of Women's Jeans by Category: Volume 2015-2020
Table 75 Sales of Women's Jeans by Category: Value 2015-2020
Table 76 Sales of Women's Jeans by Category: % Volume Growth 2015-2020
Table 77 Sales of Women's Jeans by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Jeans: % Value 2016-2020
Table 79 LBN Brand Shares of Jeans: % Value 2017-2020
Table 80 Forecast Sales of Jeans by Category: Volume 2020-2025
Table 81 Forecast Sales of Jeans by Category: Value 2020-2025
Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2020-2025
Table 83 Forecast Sales of Jeans by Category: % Value Growth 2020-2025
Table 84 Forecast Sales of Men's Jeans by Category: Volume 2020-2025
Table 85 Forecast Sales of Men's Jeans by Category: Value 2020-2025
Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2020-2025
Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2020-2025
Table 88 Forecast Sales of Women's Jeans by Category: Volume 2020-2025
Table 89 Forecast Sales of Women's Jeans by Category: Value 2020-2025
Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2020-2025
Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Some benefit for Taiwanese manufacturers as China goes into lockdown
Hosiery manufacturers branch into other categories to expand their offerings
Sun Flower Co retains its lead of hosiery with Uniqlo close behind
RECOVERY AND OPPORTUNITIES
High consumer price sensitivity to continue limiting current value sales
Personalised, colourful and quirky designs to continue developing
Athleisure trend boosts interest in non-sheer hosiery, whilst sheer hosiery will continue to see declines
CATEGORY DATA
Table 92 Sales of Hosiery by Category: Volume 2015-2020
Table 93 Sales of Hosiery by Category: Value 2015-2020
Table 94 Sales of Hosiery by Category: % Volume Growth 2015-2020
Table 95 Sales of Hosiery by Category: % Value Growth 2015-2020
Table 96 NBO Company Shares of Hosiery: % Value 2016-2020
Table 97 LBN Brand Shares of Hosiery: % Value 2017-2020
Table 98 Forecast Sales of Hosiery by Category: Volume 2020-2025
Table 99 Forecast Sales of Hosiery by Category: Value 2020-2025
Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2020-2025
Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Reduced time in-store limits impulse purchases of apparel accessories
Massive growth driven by face masks will not be sustained
Uniqlo remains on top despite losses in share; second-hand trend gains tractions with the introduction of 2ND STREET
RECOVERY AND OPPORTUNITIES
Growth prospects for scarves and gloves limited due to long summers and warm winters
Apparel accessories to benefit from rise of e-commerce as small players emerge
Sales of ties and belts to be boosted by image awareness and innovations
CATEGORY DATA
Table 102 Sales of Apparel Accessories by Category: Volume 2015-2020
Table 103 Sales of Apparel Accessories by Category: Value 2015-2020
Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2015-2020
Table 105 Sales of Apparel Accessories by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Apparel Accessories: % Value 2016-2020
Table 107 LBN Brand Shares of Apparel Accessories: % Value 2017-2020
Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2020-2025
Table 109 Forecast Sales of Apparel Accessories by Category: Value 2020-2025
Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2020-2025
Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Footwear strongly impacted causing some companies to struggle
'Dad shoe' continues to see popularity among younger consumers with comfort a key driving factor
Children's footwear least affected as parents continue to purchase high quality footwear for their children
RECOVERY AND OPPORTUNITIES
Athleisure and comfort trends set to boost demand for leading sports brands
Limited edition footwear boosts popularity of purchasing via e-commerce
Functional footwear to see boost, with particular focus on healthcare
CATEGORY DATA
Table 112 Sales of Footwear by Category: Volume 2015-2020
Table 113 Sales of Footwear by Category: Value 2015-2020
Table 114 Sales of Footwear by Category: % Volume Growth 2015-2020
Table 115 Sales of Footwear by Category: % Value Growth 2015-2020
Table 116 NBO Company Shares of Footwear: % Value 2016-2020
Table 117 LBN Brand Shares of Footwear: % Value 2017-2020
Table 118 Distribution of Footwear by Format: % Value 2015-2020
Table 119 Forecast Sales of Footwear by Category: Volume 2020-2025
Table 120 Forecast Sales of Footwear by Category: Value 2020-2025
Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2020-2025
Table 122 Forecast Sales of Footwear by Category: % Value Growth 2020-2025