Dishwashing in Vietnam
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Rising health awareness fuels demand for more natural dishwashing solutions
Value sales boosted by rising demand for quality and convenience
Rising demand for convenience and special offers boosts online sales
COMPETITIVE LANDSCAPE
Unilever remains in pole position due to extensive product offering and marketing
Producers respond to growing interest in added value and organic brands
Expansion of modern retailers boosts demand for new innovative products
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Rising disposable incomes and modern lifestyle trends fuel home care sales
Growing focus on rural areas helps international players gain sales share
Online sales fuelled by booming internet and smartphone usage
Shift towards convenient, organic and natural products in urban areas
Growing interest in innovative and higher quality products to fuel value growth
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources