Polishes in Ireland
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Modern flooring in new builds and older homes reduce the need for floor polish
Move away from traditional materials hits the demand for furniture polish
Relaxed dress codes in schools and workplaces undermine call for shoe polish
COMPETITIVE LANDSCAPE
Outlet expansion and strong pricing strategies boost private label retailers
Allegro Holdings leads with wide offer of trusted SC Johnson & Son brands
Loyalty to Irish offerings underpins Punch’s leading brand position
CATEGORY DATA
Table 1 Sales of Polishes by Category: Value 2014-2019
Table 2 Sales of Polishes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Polishes: % Value 2015-2019
Table 4 LBN Brand Shares of Polishes: % Value 2016-2019
Table 5 Forecast Sales of Polishes by Category: Value 2019-2024
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Socioeconomic changes and the environment shape demand trends in home care
“Less is more” continues to dictate the development of laundry care and dishwashing
Good price/quality ratios support retail value share growth for private label
Environmental and health factors direct new product development
Value over volume growth as novelties and innovation raise input costs and prices
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources