Surface Care in Uruguay
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
COVID-19 boosts sales of surface care products as consumers seek to disinfect their homes
Societal changes shape demand for surface care products
SC Johnson & Son de Uruguay takes over leadership thanks to its Lysoform brand
RECOVERY AND OPPORTUNITIES
Preventive health will drive surface care products sales in the forecast period
Brands popular with Argentinians will suffer due to travel restrictions
Private label is anticipated to gain in value share
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
MARKET INDICATORS
Table 9 Households 2015-2020
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2015-2020
Table 11 Sales of Home Care by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Home Care: % Value 2016-2020
Table 13 LBN Brand Shares of Home Care: % Value 2017-2020
Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 15 Distribution of Home Care by Format: % Value 2015-2020
Table 16 Distribution of Home Care by Format and Category: % Value 2020
Table 17 Forecast Sales of Home Care by Category: Value 2020-2025
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources