Vegetables in Morocco
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Vegetables continues to benefit from success of Plan Maroc Vert
Other grocery retailers will continue to lead sales of vegetables in Morocco
Vegetables will benefit from the growing health and wellness trend
CATEGORY DATA
Table 1 Total Sales of Vegetables by Category: Total Volume 2014-2019
Table 2 Total Sales of Vegetables by Category: % Total Volume Growth 2014-2019
Table 3 Retail Sales of Vegetables by Category: Volume 2014-2019
Table 4 Retail Sales of Vegetables by Category: % Volume Growth 2014-2019
Table 5 Retail Sales of Vegetables by Category: Value 2014-2019
Table 6 Retail Sales of Vegetables by Category: % Value Growth 2014-2019
Table 7 Sales of Vegetables by Organic/Fairtrade % of Total: % Total Volume 2014-2019
Table 8 Retail Sales of Vegetables by Packaged vs Unpackaged: % Volume 2014-2019
Table 9 Forecast Total Sales of Vegetables by Category: Total Volume 2019-2024
Table 10 Forecast Total Sales of Vegetables by Category: % Total Volume Growth 2019-2024
Table 11 Forecast Retail Sales of Vegetables by Category: Volume 2019-2024
Table 12 Forecast Retail Sales of Vegetables by Category: % Volume Growth 2019-2024
Table 13 Forecast Retail Sales of Vegetables by Category: Value 2019-2024
Table 14 Forecast Retail Sales of Vegetables by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Fresh food continues to flourish under Plan Maroc Vert
Health and wellness trends increase interest in organic fresh food
Other grocery retailers remain most popular due to convenience and affordability
Consumer choice is increasingly driven by quality and differentiation
MARKET DATA
Table 15 Total Sales of Fresh Food by Category: Total Volume 2014-2019
Table 16 Total Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Table 17 Retail Sales of Fresh Food by Category: Volume 2014-2019
Table 18 Retail Sales of Fresh Food by Category: % Volume Growth 2014-2019
Table 19 Retail Sales of Fresh Food by Category: Value 2014-2019
Table 20 Retail Sales of Fresh Food by Category: % Value Growth 2014-2019
Table 21 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2014-2019
Table 22 Retail Distribution of Fresh Food by Format: % Volume 2014-2019
Table 23 Forecast Total Sales of Fresh Food by Category: Total Volume 2019-2024
Table 24 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2019-2024
Table 25 Forecast Retail Sales of Fresh Food by Category: Volume 2019-2024
Table 26 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Fresh Food by Category: Value 2019-2024
Table 28 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources