1. Management Summary

2. Global Developments
Overview of M-Commerce Market, November 2018
Mobile Phone Internet Users, in billion, and Penetration, in % of Internet Users, 2016 – 2021f
Breakdown of Internet Traffic Worldwide by Device, in %, by Region, February 2018
Retail M-Commerce Sales, in USD billion, and Share of Retail E-Commerce Sales, in%, 2016 - 2021f
Breakdown of E-Commerce Sales by Mobile App and Desktop and Mobile Web Browser, in %, and Total E-Commerce Sales, in USD billion, by Region, 2017
Share of Transactions Conducted via Mobile, in % Online Transactions, by Region, Q2 2018
China’ Share of Global M-Commerce Sales, in %, 2017 & 2021f
Shopping Channels Used at Least Weekly, by In-Store, PC, Tablet and Mobile, in % of Global Online Shoppers, 2013 & 2018e
Mobile Payment User Penetration, in % of Internet Users, by Regions and China, Q4 2015 & Q2 2017
M-Commerce Fraud Detection Tools and Services Used by Merchants, in % Merchants, March 2018

3. Asia-Pacific
3.1. Regional
M-Commerce Sales in Asia-Pacific, in USD billion, and Share of Retail E-Commerce Sales, 2016 - 2021f
M-Commerce Sales in Asia-Pacific, in USD billion, 2017 & 2022f
Share of Internet Users Accessing the Internet via Smartphone, in %, by Australia, China, India, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, 2017
Devices Used for Browsing and Placing Orders Online, in % of Online Shoppers in Southeast Asia, Q2 2017
Breakdown of E-Commerce Transactions with E-Commerce Merchants by Mobile Web, In-App and Desktop, in %, Q4 2017
Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average Conversion Rate on E-Commerce Sites Compared to Regional Average, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
3.2. China
M-Commerce Sales, in USD billion, 2017 & 2021f
M-Commerce Sales, in CNY billion, and Share of Retail E-Commerce Sales, in %, 2015 – 2020f
Number of Mobile Internet Users, in millions, and Penetration, in % of Internet Users, 2012 - 2017
Number of Mobile Shoppers, in millions, and Penetration, in % of Mobile Internet Users, 2012 - 2017
Devices Used for Shopping Online, in % of Online Shoppers, 2013 - 2017
Breakdown of the Use of Browsers and Apps in Online Shopping, by Use for Placing Orders and for Browsing, by Device, in % of Urban Middle-Class Internet Users, January 2017
The Use of PC and Mobile Phone During the Stages of an Online Purchase, in % of Online Shoppers, December 2017
The Use of PC and Mobile Devices When Viewing Shopping Information and Paying, in % of Online Shoppers, December 2017
3.3. Japan
Number of Smartphone Users, in millions, and Penetration, in % of Individuals, 2017-2020f
M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015-2017
M-Commerce Sales, in USD billion, in % of Total Retail E-Commerce Sales, in %, 2016 - 2021f
3.4. South Korea
Breakdown of Internet Traffic by Device, in %, March 2018
Devices Used for Shopping Online, in % of Online Shoppers, September 2017
Online Shopper Penetration, by Device, in % of Internet Users, 2016 & 2017
Channels Used to Research and Purchase Products and Services, in % of Online Shoppers, January 2018
Average Online Purchase Value, by PC and Mobile Shopping, in KRW, January 2018
M-Commerce Sales, in KRW trillion, and Share of E-Commerce Sales, in %, 2013-2017
Product Categories Purchased Online, by Mobile and PC, in % of Online Shoppers, January 2018
M-Commerce Sales by Product Category, in KRW million, and M-Commerce
Share of E-Commerce Sales in Each Category, in %, 2016 & 2017
Top 10 E-Commerce Mobile Applications by Unique Users, in millions, and Reach, in %, March 2018
3.5. Australia
Breakdown of Devices Used For Shopping Online, in % of Online Shoppers, February 2017
Percentage Share of Online Sales Generated via Mobile, in % of SMEs, 2016 & 2017
3.6. India
Devices to Access the Internet, in % of Internet Users, by Urban and Rural, October 2017
Mobile Internet Users, in millions, October 2015, December 2016 & 2017 and June 2018
Smartphone Users, in millions, and Penetration, in % of Population, 2017- 2022f
Share of Online Shoppers Who Installed 2 to 5 Retail and Shopping Apps on Their Smartphone, in %, 2017
Categories Researched on the Mobile Internet, in % of Mobile Internet Users, and Breakdown of Daily Time Spent on Mobile Internet by Category, in %, incl. “Shopping”, Q2 2017
3.7. Indonesia
Number of Smartphone Users, in millions, 2017e & 2020f
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
Breakdown of Internet Traffic by Device, in %, February 2018
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
3.8. Thailand
Breakdown of Internet Traffic by Device, in %, February 2018
Devices Used to Access the Internet, in % of Internet Users, Q1 2016 & Q1 2017
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group,
June 2017
Breakdown of B2C E-Commerce Sales by Mobile and Desktop, in %, 2017e & 2021f
Ways to Discover E-Commerce Websites, in % of Online Shoppers, June 2017
3.9. Singapore
Breakdown of Internet Traffic by Device, in %, February 2018
Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
3.10. Malaysia
Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
Breakdown of Internet Traffic by Device, in %, March 2018
Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
3.11. Vietnam
Breakdown of Internet Traffic by Device, in %, March 2018
Devices Used for Shopping Online, in % of Online Shoppers, 2016 & 2017
Share of Companies With a Mobile App for Selling, in %, 2017
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
3.12. Philippines
M-Commerce Sales, in USD million, 2016 & 2021f
Breakdown of Internet Traffic by Device, in %, March 2018
Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017

Companies Mentioned
- 11Street Co. Ltd.
- Coupang Corp.
- Lazada Group SA
- Blibli.com
- Wemakeprice Inc.
- ebay Gmarket Co Ltd
- Tokopedia PT