Other Pet Food in Germany
May 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Challenges due to population decline for small mammals and birds
More product variety and specific health attributes and drives premiumisation
Value sales growth expected to recover healthily
COMPETITIVE LANDSCAPE
Vitakraft consolidates lead through wider and more specific assortment
Tetra maintains solid position thanks to clear lead in fish food
Private label retains a minor presence
CATEGORY INDICATORS
Table 1 Other Pet Population 2015-2020
CATEGORY DATA
Table 2 Sales of Other Pet Food by Category: Volume 2015-2020
Table 3 Sales of Other Pet Food by Category: Value 2015-2020
Table 4 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 6 LBN Brand Shares of Bird Food: % Value 2016-2019
Table 7 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 8 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2016-2019
Table 9 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 10 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 11 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 12 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
Natural ingredients, clean label and free-from recipes drives pet food growth
BARF and high meat content recipes gain traction, while sustainability concerns rise
Masterfoods and Nestlé Purina face intense pressure from premium brands and private label
E-commerce and pet specialists gain over grocery retail channels
More specific product ranges expected to further boost premiumisation
MARKET INDICATORS
Table 14 Pet Populations 2015-2020
MARKET DATA
Table 15 Sales of Pet Food by Category: Volume 2015-2020
Table 16 Sales of Pet Care by Category: Value 2015-2020
Table 17 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 18 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Pet Food: % Value 2015-2019
Table 20 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 21 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 22 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 23 Penetration of Private Label in Pet Care by Category: % Value 2015-2020
Table 24 Distribution of Pet Care by Format: % Value 2015-2020
Table 25 Distribution of Pet Care by Format and Category: % Value 2020
Table 26 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 27 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 28 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 29 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 30 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources