Sanitary Protection in South Korea
April 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Rising "radonphobia" in Sanitary Protection
Pantyliners and Tampons Record Positive Value Sales Growth
Consumers Like To See and Feel Products, But Internet Retailing Continues To Grow
Competitive Landscape
Yuhan Kimberly Continues To Lead But Loses A Little Value Share
Kleannara Loses Share
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Executive Summary
Demographic Changes and Organic/natural Products Influencing Tissue and Hygiene
Relieving "chemophobia" Fears With Eco-friendly Products and Government Measures
Yuhan Kimberly Remains the Clear Leader in Tissue and Hygiene
Growing Importance of Internet Retailing
Slightly Slower Current Value Growth Expected in Tissue and Hygiene
Market Data
Table 7 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 8 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 9 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 10 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 11 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 12 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 13 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 14 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 15 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources