1 INTRODUCTION 24
1.1 INTRODUCTION TO COVID-19 24
1.2 COVID-19 HEALTH ASSESSMENT 24
FIGURE 1 COVID-19: GLOBAL PROPAGATION 24
FIGURE 2 COVID-19 PROPAGATION: SELECT COUNTRIES 25
1.3 COVID-19 ECONOMIC ASSESSMENT 26
FIGURE 3 REVISED GROSS DOMESTIC PRODUCT FORECASTS FOR SELECT G20 COUNTRIES IN 2020 26
1.3.1 COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT 27
FIGURE 4 CRITERIA IMPACTING GLOBAL ECONOMY 27
FIGURE 5 SCENARIOS IN TERMS OF RECOVERY OF GLOBAL ECONOMY 28
1.4 OBJECTIVES OF THE STUDY 29
1.5 MARKET DEFINITION 29
1.5.1 INCLUSIONS AND EXCLUSIONS 30
1.6 MARKET SCOPE 31
1.6.1 MARKET SEGMENTATION 31
1.6.2 REGIONS COVERED 32
1.6.3 YEARS CONSIDERED FOR THE STUDY 32
1.7 CURRENCY CONSIDERED 32
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2017-2020 33
1.8 STAKEHOLDERS 33
1.9 SUMMARY OF CHANGES 33

2 RESEARCH METHODOLOGY 34
2.1 RESEARCH DATA 34
FIGURE 6 MARKETING RESOURCE MANAGEMENT MARKET: RESEARCH DESIGN 34
2.1.1 SECONDARY DATA 35
2.1.2 PRIMARY DATA 35
2.1.2.1 Breakup of primary profiles 36
FIGURE 7 BREAKUP OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 36
TABLE 2 PRIMARY RESPONDENTS: MRM MARKET 36
2.1.2.2 Key industry insights 37
2.2 MARKET BREAKUP AND DATA TRIANGULATION 38
FIGURE 8 DATA TRIANGULATION 38
2.3 MARKET SIZE ESTIMATION 39
FIGURE 9 MRM MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 39
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1 (SUPPLY SIDE): REVENUE OF MEA CLOUD COMPUTING FROM VENDORS 40
FIGURE 11 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH (SUPPLY SIDE): COLLECTIVE REVENUE OF MRM VENDORS 41
FIGURE 12 MARKET SIZE ESTIMATION METHODOLOGY - (SUPPLY SIDE): ILLUSTRATION OF VENDOR REVENUE ESTIMATION 41
FIGURE 13 MARKET SIZE ESTIMATION METHODOLOGY - (SUPPLY SIDE): CAGR PROJECTIONS FROM THE SUPPLY SIDE 42
FIGURE 14 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (1/2) 43
FIGURE 15 MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2 (DEMAND SIDE): REVENUE GENERATED FROM VERTICALS (2/2) 44
2.4 MARKET FORECAST 44
TABLE 3 FACTOR ANALYSIS 44
2.5 RESEARCH ASSUMPTIONS 45
2.6 LIMITATIONS OF THE STUDY 46

3 EXECUTIVE SUMMARY 47
FIGURE 16 TOP-GROWING SEGMENTS IN THE MARKETING RESOURCE MANAGEMENT MARKET 48
FIGURE 17 SOLUTIONS SEGMENT, BY COMPONENT, IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 18 BY SOLUTION, THE PLANNING AND BUDGET MANAGEMENT SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 19 BY SERVICE, THE CONSULTING AND IMPLEMENTATION SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 50
FIGURE 20 BY DEPLOYMENT, THE ON-PREMISES SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 21 BY ORGANIZATION SIZE, THE LARGE ENTERPRISES SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 22 BY INDUSTRY VERTICAL, THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 52
FIGURE 23 NORTH AMERICA IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 53

4 PREMIUM INSIGHTS 55
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN THE MARKETING RESOURCE MANAGEMENT MARKET 55
FIGURE 24 INCREASING NEED TO AUTOMATE MARKETING OPERATIONS TO DRIVE OPERATIONS EFFICIENCY AND LOWER CAPEX 55
4.2 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 56
FIGURE 25 SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN NORTH AMERICA IN 2021 56
4.3 ASIA PACIFIC MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT AND COUNTRY 56
FIGURE 26 SOLUTIONS SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN APAC IN 2021 56
4.4 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT, 2021 VS. 2026 57
FIGURE 27 SOLUTIONS SEGMENT EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026 57
4.5 MARKETING RESOURCE MANAGEMENT MARKET, BY SERVICE, 2021 VS. 2026 57
FIGURE 28 CONSULTING SEGMENT IS EXPECTED TO ACCOUNT FOR A LARGER MARKET SHARE BY 2026 57
4.6 MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT MODEL, 2021 58
FIGURE 29 ON-PREMISES SEGMENT ESTIMATED TO ACCOUNT FOR A LARGER MARKET SHARE IN 2021 58
4.7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2021 58
FIGURE 30 LARGE ENTERPRISES SEGMENT ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE IN 2021 58
4.8 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL, 2021 VS. 2026 59
FIGURE 31 THE CONSUMER GOODS AND RETAIL SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE BY 2026 59

5 MARKET OVERVIEW AND INDUSTRY TRENDS 60
5.1 INTRODUCTION 60
5.2 MARKET DYNAMICS 60
FIGURE 32 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MARKETING RESOURCE MANAGEMENT MARKET 60
5.2.1 DRIVERS 61
5.2.1.1 COVID-19 pandemic boosting the adoption of marketing and branding software among several verticals 61
FIGURE 33 COVID-19 EFFECTS ON MARKETING SPENDING ACROSS INDUSTRIES 61
5.2.1.2 Benefits of modular suites with interconnected solutions and third-party integrations 62
5.2.1.3 Growing need for ensuring brand and regulatory compliance 62
5.2.1.4 Indispensable requirements for reducing the cycle time projections through content deduplication and distribution 63
5.2.2 RESTRAINTS 63
5.2.2.1 Upfront cost associated with new systems 63
5.2.2.2 Persistent growth in cyber-attacks and security issues 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Scope of expansion for emerging market players due to divestiture of major marketing resource management businesses 64
5.2.3.2 Integration of artificial intelligence and machine learning technologies 64
5.2.4 CHALLENGES 64
5.2.4.1 Growing cultural barriers to adopt advanced solutions over traditional systems 64
5.2.4.2 Dilemma of choosing the right, comprehensive platform 65
5.3 COVID-19-DRIVEN MARKET DYNAMICS 65
5.3.1 DRIVERS AND OPPORTUNITIES 65
5.3.2 RESTRAINTS AND CHALLENGES 66
5.4 CASE STUDY ANALYSIS 67
5.4.1 CASE STUDY 1: PRODUCTIVITY DEPLOYMENT 67
5.4.2 CASE STUDY 2: MARKETING INVESTMENT MANAGEMENT DEPLOYMENT 68
5.4.3 CASE STUDY 3: DIGITAL ASSET MANAGEMENT 69
5.4.4 CASE STUDY 4: ACHIEVING ASSET CENTRALIZATION AND CONSISTENT BRAND COMPLIANCE ACROSS GEOGRAPHIES TO IMPROVE MARKETING PERFORMANCE 70
5.5 VALUE CHAIN ANALYSIS 70
FIGURE 34 VALUE CHAIN ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET 70
5.6 ECOSYSTEM 71
FIGURE 35 ECOSYSTEM ANALYSIS: MARKETING RESOURCE MANAGEMENT MARKET 71
5.7 TECHNOLOGY ANALYSIS 72
5.7.1 ARTIFICIAL INTELLIGENCE 72
5.7.2 MACHINE LEARNING 72
5.7.3 CLOUD 72
5.7.4 MARKETING ANALYTICS 72
5.8 PRICING ANALYSIS 73
5.8.1 INTRODUCTION 73
5.9 REVENUE SHIFT - YC/YCC SHIFT 74
FIGURE 36 YC/YCC SHIFT 74
5.10 PATENT ANALYSIS 75
FIGURE 37 TOP FIVE PATENT OWNERS IN THE UNITED STATES 75
FIGURE 38 PATENT DOCUMENT COUNT, 2011-2020 75
5.11 PORTER'S FIVE FORCES ANALYSIS 77
FIGURE 39 MARKETING RESOURCE MANAGEMENT: PORTER'S FIVE FORCES ANALYSIS 77
TABLE 4 CLOUD COMPUTING SOFTWARE: PORTER'S FIVE FORCES ANALYSIS 77
5.11.1 THREAT OF NEW ENTRANTS 78
5.11.2 THREAT OF SUBSTITUTES 78
5.11.3 BARGAINING POWER OF SUPPLIERS 78
5.11.4 BARGAINING POWER OF BUYERS 78
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 78
5.12 REGULATIONS 79
5.12.1 NORTH AMERICA 79
5.12.2 EUROPE 80
5.12.3 ASIA PACIFIC 80
5.12.4 MIDDLE EAST & AFRICA 81
5.12.5 LATIN AMERICA 81

6 MARKETING RESOURCE MANAGEMENT MARKET, BY COMPONENT 82
6.1 INTRODUCTION 83
6.1.1 COMPONENT: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 83
6.1.2 SOLUTIONS AND SERVICES: COVID-19 IMPACT 83
FIGURE 40 SERVICES SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 84
TABLE 5 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 84
TABLE 6 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 84
TABLE 7 COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 85
TABLE 8 COMPONENTS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 85
6.2 SOLUTIONS 85
FIGURE 41 PERFORMANCE MANAGEMENT SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 86
TABLE 9 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2020 (USD MILLION) 86
TABLE 10 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021-2026 (USD MILLION) 86
6.2.1 PLANNING AND BUDGETING MANAGEMENT 87
TABLE 11 PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 87
TABLE 12 PLANNING AND BUDGET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 88
6.2.2 ASSET MANAGEMENT 88
TABLE 13 ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 88
TABLE 14 ASSET MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 89
6.2.3 CHANNEL MARKETING MANAGEMENT 89
TABLE 15 CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 89
TABLE 16 CHANNEL MARKETING MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 90
6.2.4 PERFORMANCE MANAGEMENT 90
TABLE 17 PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 90
TABLE 18 PERFORMANCE MANAGEMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 91
6.2.5 OTHERS 91
TABLE 19 OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 91
TABLE 20 OTHER MRM SOLUTIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 92
6.3 SERVICES 92
FIGURE 42 TRAINING, SUPPORT, AND MAINTENANCE SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 92
TABLE 21 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION) 93
TABLE 22 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 93
6.3.1 CONSULTING AND IMPLEMENTATION 93
TABLE 23 CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 94
TABLE 24 CONSULTING AND IMPLEMENTATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 94
6.3.2 TRAINING, SUPPORT, AND MAINTENANCE 94
TABLE 25 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 95
TABLE 26 TRAINING, SUPPORT, AND MAINTENANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 95

7 MARKETING RESOURCE MANAGEMENT MARKET, BY ORGANIZATION SIZE 96
7.1 INTRODUCTION 97
7.1.1 ORGANIZATION SIZE: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 97
7.1.2 ORGANIZATION SIZE: COVID-19 IMPACT 97
FIGURE 43 SMALL AND MID-SIZED ENTERPRISES SEGMENTS TO GROW AT HIGHER CAGRS DURING THE FORECAST PERIOD 98
TABLE 27 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION) 98
TABLE 28 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 98
7.2 LARGE ENTERPRISES 99
TABLE 29 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 99
TABLE 30 LARGE ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 99
7.3 MID-SIZED ENTERPRISES 100
TABLE 31 MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 100
TABLE 32 MID-SIZED ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 100
7.4 SMALL ENTERPRISES 101
TABLE 33 SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 101
TABLE 34 SMALL ENTERPRISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 101

8 MARKETING RESOURCE MANAGEMENT MARKET, BY DEPLOYMENT TYPE 102
8.1 INTRODUCTION 103
8.1.1 DEPLOYMENT MODELS: MARKETING MARKET DRIVERS 103
8.1.2 DEPLOYMENT MODELS: COVID-19 IMPACT 103
FIGURE 44 CLOUD SEGMENT TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 104
TABLE 35 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 104
TABLE 36 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 104
8.2 ON-PREMISES 105
TABLE 37 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 105
TABLE 38 ON-PREMISES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 106
8.3 CLOUD 106
TABLE 39 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 107
TABLE 40 CLOUD: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 107

9 MARKETING RESOURCE MANAGEMENT MARKET, BY INDUSTRY VERTICAL 108
9.1 INTRODUCTION 109
9.1.1 INDUSTRY VERTICAL: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 109
9.1.2 INDUSTRY VERTICALS: COVID-19 IMPACT 110
FIGURE 45 CONSUMER GOODS AND RETAIL VERTICAL TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 111
TABLE 41 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION) 111
TABLE 42 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 112
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 113
TABLE 43 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 113
TABLE 44 BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 114
9.3 CONSUMER GOODS AND RETAIL 114
TABLE 45 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 115
TABLE 46 CONSUMER GOODS AND RETAIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 115
9.4 MANUFACTURING 115
TABLE 47 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 116
TABLE 48 MANUFACTURING: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 116
9.5 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES 117
TABLE 49 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 117
TABLE 50 INFORMATION TECHNOLOGY AND INFORMATION TECHNOLOGY-ENABLED SERVICES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 117
9.6 TELECOMMUNICATIONS 118
TABLE 51 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 118
TABLE 52 TELECOMMUNICATIONS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 118
9.7 HEALTHCARE AND LIFE SCIENCES 119
TABLE 53 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 119
TABLE 54 HEALTHCARE AND LIFE SCIENCES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 119
9.8 MEDIA AND ENTERTAINMENT 120
TABLE 55 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 120
TABLE 56 MEDIA AND ENTERTAINMENT: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 120
9.9 TRAVEL AND HOSPITALITY 121
TABLE 57 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 121
TABLE 58 TRAVEL AND HOSPITALITY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 122
9.10 EDUCATION 122
TABLE 59 EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 122
TABLE 60 EDUCATION: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 123
9.11 ENERGY AND UTILITIES 123
TABLE 61 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 123
TABLE 62 ENERGY AND UTILITIES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 124
9.12 OTHERS 124
TABLE 63 OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 124
TABLE 64 OTHERS: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 125

10 MARKETING RESOURCE MANAGEMENT MARKET, BY REGION 126
10.1 INTRODUCTION 127
FIGURE 46 ASIA PACIFIC TO WITNESS SIGNIFICANT GROWTH DURING THE FORECAST PERIOD 127
TABLE 65 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2016-2020 (USD MILLION) 127
TABLE 66 MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY REGION, 2021-2026 (USD MILLION) 128
10.2 NORTH AMERICA 128
10.2.1 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 129
10.2.2 NORTH AMERICA: COVID-19 IMPACT 129
FIGURE 47 NORTH AMERICA: MARKET SNAPSHOT 130
TABLE 67 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 130
TABLE 68 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 131
TABLE 69 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2020 (USD MILLION) 131
TABLE 70 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021-2026 (USD MILLION) 131
TABLE 71 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION) 132
TABLE 72 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 132
TABLE 73 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 132
TABLE 74 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 132
TABLE 75 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION) 133
TABLE 76 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 133
TABLE 77 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020(USD MILLION) 133
TABLE 78 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 134
TABLE 79 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION) 134
TABLE 80 NORTH AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 134
10.2.3 UNITED STATES 135
TABLE 81 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 135
TABLE 82 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 135
TABLE 83 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 136
TABLE 84 UNITED STATES: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 136
10.2.4 CANADA 136
TABLE 85 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 137
TABLE 86 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 137
TABLE 87 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 137
TABLE 88 CANADA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 137
10.3 EUROPE 138
10.3.1 EUROPE: MRM MARKET DRIVERS 138
10.3.2 EUROPE: COVID-19 IMPACT 138
TABLE 89 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 139
TABLE 90 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 139
TABLE 91 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2020 (USD MILLION) 139
TABLE 92 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021-2026 (USD MILLION) 140
TABLE 93 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION) 140
TABLE 94 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 140
TABLE 95 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION) 141
TABLE 96 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 141
TABLE 97 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 141
TABLE 98 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 141
TABLE 99 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION) 142
TABLE 100 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 142
TABLE 101 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION) 143
TABLE 102 EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 143
10.3.3 UNITED KINGDOM 143
TABLE 103 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 144
TABLE 104 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 144
TABLE 105 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 144
TABLE 106 UNITED KINGDOM: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 144
10.3.4 GERMANY 145
TABLE 107 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 145
TABLE 108 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 145
TABLE 109 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 145
TABLE 110 GERMANY: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 146
10.3.5 FRANCE 146
TABLE 111 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 146
TABLE 112 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 146
TABLE 113 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 147
TABLE 114 FRANCE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 147
10.3.6 REST OF EUROPE 147
TABLE 115 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 148
TABLE 116 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 148
TABLE 117 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 148
TABLE 118 REST OF EUROPE: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 148
10.4 ASIA PACIFIC 149
10.4.1 ASIA PACIFIC: MRM MARKET DRIVERS 149
10.4.2 ASIA PACIFIC: COVID-19 IMPACT 149
FIGURE 48 ASIA PACIFIC: MARKET SNAPSHOT 150
TABLE 119 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 151
TABLE 120 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 151
TABLE 121 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2020 (USD MILLION) 151
TABLE 122 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021-2026 (USD MILLION) 152
TABLE 123 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION) 152
TABLE 124 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 152
TABLE 125 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION) 153
TABLE 126 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 153
TABLE 127 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 153
TABLE 128 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 153
TABLE 129 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION) 154
TABLE 130 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 154
TABLE 131 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION) 155
TABLE 132 ASIA PACIFIC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 155
10.4.3 CHINA 155
TABLE 133 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 156
TABLE 134 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 156
TABLE 135 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 156
TABLE 136 CHINA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 156
10.4.4 AUSTRALIA AND NEW ZEALAND 157
TABLE 137 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 157
TABLE 138 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 157
TABLE 139 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 157
TABLE 140 AUSTRALIA AND NEW ZEALAND: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 158
10.4.5 INDIA 158
TABLE 141 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 158
TABLE 142 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 158
TABLE 143 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 159
TABLE 144 INDIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 159
10.4.6 REST OF ASIA PACIFIC 159
TABLE 145 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 160
TABLE 146 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 160
TABLE 147 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 160
TABLE 148 REST OF APAC: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 160
10.5 MIDDLE EAST & AFRICA 161
10.5.1 MIDDLE EAST & AFRICA: MRM MARKET DRIVERS 161
10.5.2 MIDDLE EAST & AFRICA: COVID-19 IMPACT 161
TABLE 149 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 162
TABLE 150 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 162
TABLE 151 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2020 (USD MILLION) 162
TABLE 152 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021-2026 (USD MILLION) 163
TABLE 153 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION) 163
TABLE 154 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 163
TABLE 155 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION) 164
TABLE 156 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 164
TABLE 157 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 164
TABLE 158 MIDDLE EAST AND AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 164
TABLE 159 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION) 165
TABLE 160 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 165
TABLE 161 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION) 166
TABLE 162 MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 166
10.5.3 SAUDI ARABIA 166
TABLE 163 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 167
TABLE 164 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 167
TABLE 165 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 167
TABLE 166 SAUDI ARABIA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 167
10.5.4 SOUTH AFRICA 168
TABLE 167 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 168
TABLE 168 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 168
TABLE 169 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 169
TABLE 170 SOUTH AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 169
10.5.5 REST OF THE MIDDLE EAST & AFRICA 169
TABLE 171 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 169
TABLE 172 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 170
TABLE 173 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 170
TABLE 174 REST OF MIDDLE EAST & AFRICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 170
10.6 LATIN AMERICA 171
10.6.1 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET DRIVERS 171
10.6.2 LATIN AMERICA: COVID-19 IMPACT 171
TABLE 175 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 172
TABLE 176 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 172
TABLE 177 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2016-2020 (USD MILLION) 172
TABLE 178 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SOLUTION, 2021-2026 (USD MILLION) 173
TABLE 179 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2016-2020 (USD MILLION) 173
TABLE 180 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY SERVICE, 2021-2026 (USD MILLION) 173
TABLE 181 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016-2020 (USD MILLION) 174
TABLE 182 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2021-2026 (USD MILLION) 174
TABLE 183 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 174
TABLE 184 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 174
TABLE 185 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2016-2020 (USD MILLION) 175
TABLE 186 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY INDUSTRY VERTICAL, 2021-2026 (USD MILLION) 175
TABLE 187 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2016-2020 (USD MILLION) 176
TABLE 188 LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COUNTRY, 2021-2026 (USD MILLION) 176
10.6.3 BRAZIL 176
TABLE 189 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 177
TABLE 190 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 177
TABLE 191 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 177
TABLE 192 BRAZIL: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 177
10.6.4 REST OF LATIN AMERICA 178
TABLE 193 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2016-2020 (USD MILLION) 178
TABLE 194 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY COMPONENT, 2021-2026 (USD MILLION) 178
TABLE 195 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2020 (USD MILLION) 178
TABLE 196 REST OF LATIN AMERICA: MARKETING RESOURCE MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2021-2026 (USD MILLION) 179

11 COMPETITIVE LANDSCAPE 180
11.1 INTRODUCTION 180
FIGURE 49 MARKET EVALUATION FRAMEWORK 180
11.2 MARKET RANKING 181
FIGURE 50 MARKET RANKING IN 2020 181
11.3 MARKET SHARE OF TOP VENDORS 181
TABLE 197 MARKETING RESOURCE MANAGEMENT: DEGREE OF COMPETITION 181
FIGURE 51 MRM MARKET: VENDOR SHARE ANALYSIS 182
11.4 HISTORICAL REVENUE ANALYSIS OF TOP VENDORS 183
FIGURE 52 HISTORICAL REVENUE ANALYSIS 183

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